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- Tasks: Drive brand visibility and market share growth in local stores.
- Company: AG Barr has been a beloved UK drinks brand for over 145 years.
- Benefits: Enjoy flexible holidays, free products, and a competitive salary.
- Why this job: Join a diverse team and make a real impact in the beverage industry.
- Qualifications: Full driving licence and strong teamwork skills required.
- Other info: Open to applicants who may not meet every requirement; growth opportunities available.
The predicted salary is between 28800 - 43200 £ per year.
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Talent acquisition, fizzy drinks, cocktails, porridge and iced coffee…
Are you ready to Be Your Best Barr None?
We are all about Being Your Best Barr None and having a career with real Moments that Matter!
AG Barr has been quenching the nation’s thirst for over 145 years and is home to some of the UK’s most loved drinks brands.
Employing around 850 people across four business units and seven UK locations, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact.
At our core is Barr Soft Drinks, home to some of the UK’s most loved soft drinks. Whether it’s the iconic IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand or the unique range of BARR flavours, we brighten people’s lives with refreshingly different drinks.
We also have a number of exciting owned brands within our portfolio, including the functional drinks brand Boost, FUNKIN which operates in the exciting and growing cocktail market and MOMA, which crafts quality oats into great tasting oat drinks and porridges.
There\’s never been a better time to join us!
What we’re looking for…
As a Business Development Representative, you will be sitting within the National Field Sales Team and supporting our Symbols & Independents (S&I) business, the role requires the jobholder to take responsibility for supporting and delivering market share growth across a defined portfolio of stores regardless of their Route To Market (RTM).
Focusing mainly on driving AG Barr core brand distribution and visibility within Impulse outlets within a given territory to achieve ‘model store’ status. The job holder will ensure the visibility of AG Barr brands is maximised through the placement of campaign and brand Point Of Sale (POS), with a particular focus on supporting our ongoing energy portfolio distribution plan where this role will be viewed as key.
The job holder will form part of a broader territory team and as such will demonstrate strong teamwork skills and the ability to input into a broader team
Your responsibilities will include…
As a Business Development Representative your responsibilities will include;
- Health Safety & Wellbeing – adopt a “Safety First” mindset and comply with all required H&S standards associated with this role. For example following agreed Safe Systems of work, Pristine Principles, Site Risk Assessments etc
- Driving distribution – of AG Barr Focus lines – ensuring specific stores are stocking our “must stock” lines & showcasing new product development.
- Embedding our energy portfolio and Focus 5 Brands – Drive improved rate of sale and distribution on key energy and 500ml packs regardless of Route To Market
- Sales KPI delivery – including but not exclusive to; market share growth, scorecard improvement, new accounts opened, display, point of sale placement, availability, etc
- Brand Plan Activation/In-Store Activation – Selling and communicating brand plans at a local level, educating retailers and ensuring the key business messages are relayed effectively and any associated KPIs are achieved e.g. for tactical activation and new products.
- Relationship Building – Ability to work cross-functionally – Participate in targeted tactical activity drives as briefed by your Field Sales Manager such as new product launches and Christmas merchandising.
- Demonstrating market share growth in defined territory through scorecard improvement
- Presenting brands via a prepared presentation and securing a commitment to purchase, educating the retailer on the Soft Drink category and where necessary support with any remerchandising required.
- Completing admin as and when required e.g. order sheets or any call reports
- Build brand awareness through excellent execution at the point of purchase
- Build distribution that matches our brand portfolio to the customer type regardless of route to market
- Improving the distribution of key brands in line with the company marketing plan
What you’ll bring…
The successful candidate will have;
- Full driving licence essential
- Ability to work in a team and good personal leadership
- Self Motivated with the ability to work unsupervised
- A good standard of presentation skills
- Ability to communicate internally using account performance data and able to demonstrate strong in-store execution
- Flexibility to attend monthly team meetings that may require overnights
What we offer…
We believe in creating a diverse and inclusive culture where your voice can be heard. Our skilled, loyal and committed people are critical to the future success of AG Barr which is why we are continually investing in our employees to develop their talent.
We look after our employees by offering a competitive salary and benefits package which includes;
- Up to 33 days holiday (depending on shift pattern)
- Flexible holiday trading
- Living Wage Employer
- Peppy Health
- Life assurance
- Save as you earn scheme
- Free AG Barr products throughout your working day
- Pension
- Annual salary review
And much more!
To find out more about what it is like to work for AG Barr, please visit our careers platform here.
We are an equal opportunities employer and happy to discuss any reasonable adjustments that may be needed for successful candidates with a disability, health or mental health condition.
While we have highlighted our ideal requirements for this role, we are realistic that the successful candidate probably won\’t meet every single requirement in this advert, but we are big advocates of people growing in role. So even if you don’t meet every single requirement, we encourage you to submit an application – you may be just what we are looking for! Apply now!
Speculative CVs from agencies will not be accepted.
Latest closing date for applications is 18th June 2025
Please note, we may close vacancies early where we receive significant numbers of applications, so apply now!
Seniority level
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Seniority level
Entry level
Employment type
-
Employment type
Full-time
Job function
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Job function
Sales and Business Development
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Industries
Food and Beverage Services
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Business Development Representative employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Representative
✨Tip Number 1
Familiarise yourself with AG Barr's product range and brand values. Understanding their core brands like IRN-BRU and RUBICON will help you communicate effectively during interviews and show your genuine interest in the company.
✨Tip Number 2
Network with current or former employees of AG Barr on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial for your application.
✨Tip Number 3
Prepare to discuss your teamwork and leadership experiences. Since the role requires strong collaboration within a territory team, having specific examples ready will demonstrate your ability to contribute positively to the team dynamic.
✨Tip Number 4
Showcase your knowledge of sales strategies and market trends in the beverage industry. Being able to discuss how you would drive distribution and visibility for AG Barr's products will set you apart from other candidates.
We think you need these skills to ace Business Development Representative
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Business Development Representative role. Focus on your sales achievements, teamwork abilities, and any experience in the food and beverage industry.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for AG Barr and the drinks industry. Mention specific brands you admire and how your values align with their commitment to diversity and community.
Highlight Key Skills: Emphasise skills such as relationship building, communication, and self-motivation in your application. Provide examples of how you've successfully worked in teams or driven sales growth in previous roles.
Show Enthusiasm for the Role: In your application, express genuine enthusiasm for the Business Development Representative position. Mention your excitement about contributing to AG Barr's mission and how you can help drive brand visibility and market share growth.
How to prepare for a job interview at AG Barr Group
✨Know Your Brands
Familiarise yourself with AG Barr's product range, especially their core brands like IRN-BRU and RUBICON. Being able to discuss these brands confidently will show your genuine interest in the company and its offerings.
✨Demonstrate Teamwork Skills
Since the role involves working within a National Field Sales Team, be prepared to share examples of how you've successfully collaborated with others in previous roles. Highlighting your ability to work cross-functionally will resonate well with the interviewers.
✨Showcase Your Sales Acumen
Prepare to discuss your experience with sales KPIs and how you've driven market share growth in past positions. Use specific metrics or achievements to illustrate your impact, as this aligns closely with the responsibilities of the role.
✨Emphasise Safety Awareness
AG Barr values health and safety, so be ready to talk about how you prioritise safety in your work. Mention any relevant training or experiences that demonstrate your commitment to maintaining a safe working environment.
