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- Tasks: Drive growth and secure new stockists for AG Barr products in the South West.
- Company: Join AG Barr, a leading beverage company with over 150 years of heritage.
- Benefits: Enjoy competitive salary, annual bonuses, flexible holidays, and healthcare coverage.
- Other info: Access ongoing professional development and enjoy free AG Barr products at work.
- Why this job: Make an impact in the dynamic drinks industry while developing your career.
- Qualifications: Experience in FMCG sales and strong communication skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Location: South West (Bristol)
Contract: Field based, permanent
Reports to: National Account Manager
About the Role
AG Barr is a leading beverage company of 850 employees with a proud heritage of more than 150 years. The Regional Business Development Manager will drive new and existing distribution of AG Barr products across key regional accounts in the South West.
Responsibilities
- Commercial Growth & Strategy: own KPI performance, develop joint business plans, identify and secure new stockists, negotiate commercial terms.
- Operational Execution & Forecasting: manage end‑to‑end stock supply chain, execute promotional campaigns, oversee budgets, employ insight‑led selling.
- Relationship & Communication: build partnerships with buyers, marketing teams and stakeholders; handle administrative duties, internal communications and account reviews.
Qualifications
- Significant experience in FMCG or strategic sales, preferably key account management.
- Direct experience within the UK On‑Trade drinks industry (spirits, beer, wine, soft drinks) is preferred.
- Proven track record of meeting or exceeding challenging sales targets with a focus on new business.
- Excellent IT skills – Google Suite, Excel, PowerPoint, Word; ability to learn new packages such as Cognos, IRI/Kantar, DeMantra.
- Comfortable working with sales data and managing a budget.
- Highly organised and able to communicate effectively with external and internal stakeholders.
Behaviours
- Being Honest
- Accountable
- Connected
- Brave
Benefits
- Competitive salary
- Annual bonus linked to business and individual performance
- Defined contribution pension
- Flexible holiday and trading
- Flexible cash pot
- Healthcare coverage
- Cash plan and flexible benefits, e.g., discounts & cashback, gym memberships, technology purchase allowance, etc.
- Free AG Barr products during the working day
- Annual salary review
- Ongoing professional development and access to learning programmes
Equality Statement
We are an equal opportunities employer and are happy to discuss reasonable adjustments for successful candidates with a disability, health or mental health condition.
How to Apply
Please submit your application directly via the careers platform. Speculative CVs from agencies will not be accepted.
Regional Business Development Manager - South West in Bristol employer: AG Barr Group
Contact Detail:
AG Barr Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Business Development Manager - South West in Bristol
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching AG Barr and its products. Understand their market position and recent developments. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their growth.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience in FMCG and how it relates to the role. Highlight your achievements in sales and relationship management, and make sure to convey your passion for the drinks industry.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Regional Business Development Manager - South West in Bristol
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your experience in FMCG and any relevant achievements in sales to catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Regional Business Development Manager role and how you can drive growth for AG Barr.
Showcase Your Data Skills: Since we love data-driven decisions, mention your experience with tools like Google Suite and Excel. If you've worked with sales data or managed budgets, let us know!
Apply Through Our Website: Don't forget to submit your application through our careers platform. It’s the best way for us to receive your details and get the ball rolling on your application!
How to prepare for a job interview at AG Barr Group
✨Know Your Numbers
As a Regional Business Development Manager, you'll need to demonstrate your understanding of sales metrics and KPIs. Brush up on your past performance data and be ready to discuss how you've met or exceeded targets in previous roles.
✨Showcase Your Industry Knowledge
Familiarise yourself with the UK On-Trade drinks industry, especially AG Barr's products. Be prepared to discuss market trends, competitor analysis, and how you can leverage this knowledge to drive growth in the South West region.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think of specific examples where you've successfully negotiated terms or developed joint business plans, and be ready to share these stories during the interview.
✨Build Rapport with Interviewers
Since relationship-building is key in this role, practice your communication skills. Engage with your interviewers by asking insightful questions about their experiences at AG Barr and how they see the future of the company in the beverage market.