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- Tasks: Drive customer relationships through data-led CRM strategies across digital channels.
- Company: Join a leading consumer brand making waves in multiple African markets.
- Benefits: Competitive salary, career growth, and the chance to shape customer experiences.
- Why this job: Be at the forefront of CRM innovation and make a real impact on customer engagement.
- Qualifications: 5-7 years in CRM or growth marketing with strong analytical skills.
- Other info: Diverse team culture encouraging applications from all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
Are you passionate about turning customer data into meaningful, profitable relationships at scale? An exciting opportunity has arisen for an experienced CRM Manager to join a high-impact Digital and Technology function, recruited on behalf of a leading consumer brand operating across multiple African markets. This role owns the end-to-end customer lifecycle across digital channels, driving acquisition, retention and lifetime value through best-in-class CRM strategy, execution and technology.
Reporting into the Digital Customer Insights and Analytics Lead, the CRM Manager will play a critical role in shaping lifecycle strategy, orchestrating multi-channel journeys and embedding data-led decisioning while ensuring compliance, profitability and measurable ROI.
Key duties include:
- Owning and delivering the customer lifecycle strategy from onboarding through to win-back across app, web and messaging channels
- Building and managing segmentation, audiences and journey orchestration across push, email, SMS and WhatsApp
- Leading CRM tooling, platform configuration, deliverability and vendor management
- Driving experimentation, offer testing and performance optimisation with clear measurement frameworks
- Partnering with Product, Insights, Markets and Brand teams to embed CRM into digital experiences
- Ensuring data governance, consent management and regulatory compliance across all activity
The ideal candidate will bring:
- 5–7+ years’ experience in CRM, lifecycle or growth marketing within digital or e-commerce environments
- Hands-on experience with CRM and orchestration platforms such as Salesforce Marketing Cloud, Braze, Adobe Campaign or similar
- Strong analytical capability, including experimentation, incrementality testing and ROI modelling
- A solid understanding of data privacy, consent and governance (POPIA/GDPR)
- Proven stakeholder management skills across cross-functional and multi-market teams
- A degree in Marketing, Business, Information Systems or equivalent practical experience
EE Disclaimer: All positions will be filled in accordance with the company's Employment Equity plan. We encourage people with disabilities to apply.
Application Unsuccessful Disclaimer: If you do not receive feedback within two weeks of your application, please consider it unsuccessful. Keep an eye on our website and other career sites for future opportunities.
CRM Manager in Blandford Forum employer: Afrizan Personnel
Contact Detail:
Afrizan Personnel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager in Blandford Forum
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on a CRM Manager role that’s not even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM successes. This will help you stand out during interviews and demonstrate your hands-on experience with platforms like Salesforce Marketing Cloud or Braze.
✨Tip Number 3
Prepare for those tricky interview questions! Brush up on your knowledge of data privacy regulations like POPIA and GDPR, and be ready to discuss how you’ve managed compliance in your previous roles.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals like you. Keep an eye on our career page for the latest opportunities and make sure your application stands out!
We think you need these skills to ace CRM Manager in Blandford Forum
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for CRM and customer relationships shine through. We want to see how your passion aligns with our mission of turning data into meaningful connections!
Tailor Your Experience: Make sure to highlight your relevant experience in CRM and lifecycle marketing. We’re looking for someone who can demonstrate their hands-on skills with platforms like Salesforce Marketing Cloud or Braze, so don’t hold back!
Be Data-Driven: Since this role is all about data-led decision making, include examples of how you've used analytics to drive results in your previous roles. Show us your analytical chops and how you’ve optimised campaigns for better ROI.
Check Compliance Knowledge: Don’t forget to mention your understanding of data privacy and governance regulations like POPIA/GDPR. It’s crucial for us that you’re aware of these aspects, so make it clear in your application!
How to prepare for a job interview at Afrizan Personnel
✨Know Your CRM Tools
Make sure you’re well-versed in the CRM platforms mentioned in the job description, like Salesforce Marketing Cloud or Braze. Be ready to discuss your hands-on experience with these tools and how you've used them to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about your analytical capabilities, especially around experimentation and ROI modelling. Bring examples of how you've measured success in previous roles and how you’ve used data to inform your strategies.
✨Understand Data Privacy Regulations
Brush up on data privacy laws like POPIA and GDPR. Be prepared to discuss how you’ve ensured compliance in past projects, as this is crucial for the role and shows you take data governance seriously.
✨Demonstrate Stakeholder Management
Think of examples where you’ve successfully collaborated with cross-functional teams. Highlight your communication skills and how you’ve managed relationships to achieve common goals, as this will be key in the role.
