Co-Founder & CMO

Afrilish is a food platform focused exclusively on African cuisine. We’re creating a dedicated space where African restaurants can grow without competing against major chains or unrelated options. With 40+ restaurant partners across six locations, and a clear growth plan, we’re now bringing on a marketing co-founder to build the brand and accelerate traction.

Who We’re Looking For

We’re hiring a marketing co-founder, not a marketing lead. You’ll be shaping the brand, the voice, and the customer engine from scratch.

You should bring:

• 10+ years in senior marketing roles (B2C, foodtech, or culturally-driven brands preferred)
• Experience building early-stage startups is useful, but not essential
• Strong background across brand, digital performance, partnerships, and product marketing
• A track record of creating clear, confident messaging that cuts through noise
• Comfortable doing both strategic work and hands‑on execution
• Familiar with equity‑first roles (deferred salary until funding or revenue)
• Ideally UK‑based or available during UK business hours

What You’ll Do

• Lead our go‑to‑market plan, positioning, launch, and growth strategy
• Develop and run content, community, and partnership marketing
• Shape the Afrilish brand voice, tone, and identity
• Build funnels to drive app downloads and restaurant signups
• Co‑create pitch decks and investor materials
• Collaborate directly with the founder and product team

What’s On Offer

• Co‑founder equity based on experience and impact
• No salary upfront, compensation begins post‑funding or revenue
• Full creative control over how marketing is built
• Influence over the future of a brand centered around cultural authenticity and growth

Why It Matters

• You’re not joining a company. You’re building one. If you want full ownership of your marketing work and equity that reflects your value, this is your seat at the table.