At a Glance
- Tasks: Lead marketing activities for three exciting restaurant brands and drive impactful campaigns.
- Company: Join City Restaurants Group, home to Mowchi, Afrikana, and Bonbird.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Collaborative culture with a focus on innovation and brand development.
- Why this job: Make a real impact in a fast-paced industry while showcasing your creativity.
- Qualifications: 3+ years of marketing experience, ideally in hospitality or retail.
The predicted salary is between 40000 - 50000 £ per year.
City Restaurants Group is behind three fast growing restaurant brands: Mowchi, Afrikana and Bonbird. Each brand has its own voice, customer and growth plan. What they share is ambition. We are looking for a Marketing Manager who can bring structure to ideas and energy to execution. Someone who is as comfortable building a marketing calendar as they are being on the ground supporting a campaign launch. This role sits at the centre of brand, operations and commercial performance.
The Role
You will lead the planning and delivery of marketing activity across all three brands. From national campaigns to local store activations, your focus will be simple: make it land and make it count!
What will I be doing?
- Marketing Calendar & 360 Planning: Own and manage the annual marketing calendar across Mowchi, Afrikana and Bonbird. Align product launches, seasonal moments, new openings and promotional activity. Ensure every campaign is properly briefed, scheduled and delivered on time. Develop clear 360 plans across in store, social and local marketing. Work cross functionally to ensure messaging is consistent and commercially focused.
- On The Ground Impact: Stay close to the operation. Spend time in restaurants understanding how campaigns translate in real life. Support store teams and franchise partners with launches and activations. Identify gaps quickly and adjust where needed.
- Vouchers & Incentive Strategy: Design voucher campaigns that drive footfall, repeat visits and measurable sales uplift. Build team incentive mechanics that motivate stores and align with campaign goals.
- Campaign Development & Shoots: Lead campaign development from concept through to launch. Write clear creative briefs and oversee asset production. Manage campaign shoots ensuring content reflects each brand’s identity and feels considered rather than generic.
- Reporting & Insight: Set clear objectives and KPIs for every campaign. Analyse sales performance, customer behaviour and market trends. Present insights and recommendations with clarity and confidence.
What is CRG looking for?
- 3+ years marketing experience, ideally within hospitality, retail or consumer brands
- Experience building and managing marketing calendars across multiple brands or categories
- Strong understanding of promotional mechanics including vouchers and incentives
- Experience leading integrated campaigns and creative production
- Commercially minded with confidence analysing data and reporting performance
- Highly organised and able to manage multiple deadlines
- Strong stakeholder management skills
- Confident communicator both written and verbal
Marketing Manager in Birmingham employer: Afrikana Kitchen
City Restaurants Group is an exceptional employer that fosters a dynamic and collaborative work environment, perfect for a Marketing Manager eager to make a tangible impact. With a focus on employee growth and development, the company offers opportunities to engage directly with brand operations and drive innovative marketing strategies across its vibrant restaurant brands. Located in a thriving culinary scene, employees benefit from a culture of ambition and creativity, ensuring that every team member's contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Get to know the brands inside out! Spend some time at Mowchi, Afrikana, and Bonbird. Understanding their unique vibes will help you tailor your marketing strategies and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with people in the industry, attend events, and engage on social media. Building relationships can open doors and give you insights into the company culture at City Restaurants Group.
✨Tip Number 3
Showcase your creativity! Prepare a mini marketing plan or campaign idea for one of the brands. This not only demonstrates your skills but also shows your enthusiasm for the role and how you can make an impact from day one.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and ready to dive into the exciting world of City Restaurants Group.
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for the Brands:When you're writing your application, let your enthusiasm for Mowchi, Afrikana, and Bonbird shine through. We want to see that you understand each brand's unique voice and how you can contribute to their growth. Make it personal!
Be Clear and Structured:Just like we need a solid marketing calendar, your application should be well-organised. Use headings, bullet points, and clear language to make it easy for us to see your experience and skills. A tidy application reflects your ability to manage multiple deadlines!
Highlight Your Campaign Experience:We’re looking for someone who can lead campaigns from start to finish. Share specific examples of past campaigns you've worked on, focusing on your role in planning, execution, and results. Show us how you made an impact!
Tailor Your Application:Make sure to customise your application for this role. Use keywords from the job description and relate your experience directly to what we're looking for. This shows us that you’ve done your homework and are genuinely interested in joining our team!
How to prepare for a job interview at Afrikana Kitchen
✨Know the Brands Inside Out
Before your interview, dive deep into Mowchi, Afrikana, and Bonbird. Understand their unique voices, target audiences, and growth strategies. This knowledge will help you demonstrate how you can tailor marketing activities to each brand's identity.
✨Showcase Your Planning Skills
Be ready to discuss your experience with managing marketing calendars. Bring examples of how you've aligned product launches and promotional activities in the past. Highlight your organisational skills and how you ensure campaigns are delivered on time.
✨Demonstrate On-the-Ground Experience
Share specific instances where you've been involved in campaign launches or activations. Talk about how you’ve engaged with teams on the ground and adjusted strategies based on real-time feedback. This shows you understand the importance of execution.
✨Data-Driven Insights Matter
Prepare to discuss how you've set KPIs for campaigns and analysed performance data. Be ready to present insights from past campaigns and how they influenced future strategies. This will show your commercial mindset and ability to drive results.
