AI Specialist in City of London

Africell, the pan-African mobile telecommunications company, is recruiting an AI Specialist to be based in London, UK. The role is responsible for:

• Partnering with Commercial, Marketing, Sales, Digital, and Customer Value Management (CVM) teams to identify high-ROI AI use cases and translate them into production solutions.
• Building and deploying models for churn/retention, propensity-to-buy, next-best-offer/action, CLV, uplift modeling, and cross/upsell.
• Improving campaign performance through audience selection, budget allocation, offer personalization, and timing/frequency optimization.
• Developing customer segmentation (RFM, behavioral clustering, geo/device/value segments) and maintaining segment definitions in CRM/CDP.
• Creating pricing and promo analytics: elasticity, discount optimization, bundle recommendations, and competitor impact analysis (where data exists).
• Delivering experimentation at scale: A/B testing design, holdout strategy, incrementality measurement, and post-campaign reporting.

You will work with the Commercial, Marketing, Sales, Digital and Customer Value Management teams to achieve the contribution to Africell’s mission of bringing affordable, fast, and secure mobile connectivity to millions of customers across Africa.

The ideal applicant will be skilled in churn reduction, retention rate improvement; ARPU uplift, conversion uplift, incremental revenue; campaign ROI, win-back rate, cross-sell/upsell take-up; faster go to market. You will also have at least 5 years’ experience in:

• Using AI tools in commercial.
• Hands-on experience with marketing/customer analytics: segmentation, propensity, churn, and campaign measurement.
• Solid understanding of experiment design (A/B tests, holdouts, incrementality).
• Ability to explain results to commercial stakeholders and influence decisions.

Why join Africell? Working at Africell gives you the opportunity to be part of something big and meaningful. We are more than a telecommunications company. We are a team committed to transforming African lives, communities, economies, and societies through the marvel of mobile connectivity. Africell has been in Africa for twenty-five years. We focus deeply on our core markets and invest in them for the long term. We have a unique profile within Africa’s technology sector. We are creative, innovative, and nimble, and we thrive on overcoming challenges. By joining Africell, you become part of a mission to bridge the digital divide in a region with immense potential. Whether you are in Angola, the Democratic Republic of Congo, The Gambia, or Sierra Leone, or at our head office in London, your career with Africell will have a real daily impact and give you the chance to contribute directly to Africa’s development.

What makes Africell different?

• Purpose-driven work: Every call connected, every byte of data delivered, and every mobile money transaction completed brings someone closer to opportunity, education or a loved one. Your work truly matters.
• Growth opportunities: We invest in our people through training, mentorship, and career mobility, including partnerships with some of the world’s top educational institutions.
• Inclusive culture: We promote and empower local talent and maintain an environment in which diverse perspectives are encouraged.
• Innovation at heart: We understand our African operating markets, and we tailor our technology and services to meet their specific needs and challenges.
• Community impact: We support the communities we operate in, not just through mobile services, but through jobs, partnerships, and development initiatives.

Your next chapter starts here. If you want to operate at the forefront of mobile telecommunications, make a real difference in Africa and grow your career, then Africell welcomes your application. Come build Africa’s digital future with us.