Digital Marketing Officer

African Adventures creates life-changing international volunteering experiences for schools, colleges and charities, enabling groups to make a meaningful difference in communities across Ghana, Kenya, Zanzibar and The Gambia. Working in partnership with more than 50 schools, we deliver educational, cultural and community-focused programmes that have a lasting impact on both participants and the communities we support.

We're a unique organisation, combining the expertise of a tour operator with the purpose of an international development organisation. We deliver life-changing volunteering experiences for schools, colleges and charities, providing a fully managed travel service that includes everything from flights and accommodation to pre-departure support and fundraising guidance. At the same time, we work closely with our partner schools across Africa to improve school facilities, expand educational opportunities and create lasting, positive impact for the communities we support.

In addition, we deliver impact into our partnered schools through our very own Charity, African Adventures Foundation. Through the foundation we deliver life changing projects seeing the school environment and the learning experience of thousands of African children drive up education inline with our mission to make thousands more global citizens.

About The Role

We’re looking for an enthusiastic Digital Marketing Officer to help strengthen African Adventures’ online presence and support our continued growth.

It’s an exciting time to join us, with opportunities to develop how we promote our company and foundation across the UK and our destinations in Africa.

This is a varied role where you’ll take ownership of our digital marketing activities, from managing our websites and email campaigns to creating content and delivering social media activity that supports our organisational and charity objectives.

Working closely with teams across the organisation, you’ll plan and deliver integrated campaigns, ensuring our communications are consistent with our brand and wider strategic goals. You’ll also monitor performance, analyse data and identify opportunities to improve results and make the most of our digital channels.

You’ll join a supportive, people-focused organisation where you can take ownership of your work and play an important role in shaping our digital marketing activity.

The role follows a hybrid working pattern, with Monday to Wednesday based at our Whiteley HQ and Thursday and Friday working remotely.

About You

You’ll have experience in digital marketing, with a good understanding of websites, email marketing, social media and content creation.

You’ll bring strong copywriting and communication skills, excellent organisational abilities and a confident, analytical approach to measuring performance and improving results.

Experience in educational travel, the charity sector or international development would be advantageous. Most importantly, you’ll be collaborative, adaptable and keen to develop your skills in a purpose-driven organisation.

We’re proud to be a small, effective team with a clear sense of purpose, creating genuinely life-changing volunteering experiences and lasting impact. If you’d like to be part of this, we’d love to hear from you.

Job responsibilities and duties

Email Marketing

• Plan, create, and deliver targeted email marketing campaigns based on company content.
• Build audience segments and develop automated customer journeys where appropriate.
• Monitor campaign performance and continually optimise engagement and conversion rates.
• Ensure compliance with GDPR.
• Provide the Marketing Manager and National Sales & Partnerships Manager with analytics and performance reports on effectiveness driving improvements.

Website Management (African Adventures/ African Adventures Foundation)

• Manage and maintain the organisation’s website, ensuring content is accurate, engaging, and up to date and inline with branding guidelines.
• Create and publish website content, landing pages, blogs, and campaign pages.
• Improve website performance through search engine optimisation (SEO), user experience enhancements, and conversion rate optimisation.
• Monitor website analytics and recommend improvements based on performance data.
• Liaise with our external website developers to build new elements or fix any bugs/ issues.
• Test all new elements on the staging site before they are deployed.

Portal Management (My African Adventure)

• Manage and maintain the volunteer portal, ensuring content is accurate, engaging, and up to date.
• Create and publish new tour, hotel, partner school and destination pages.
• Liaise with our external website developers to build new elements or fix any bugs/ issues.
• Test all new elements on the staging site before they are deployed.

Content Marketing

• Create, edit, and manage high-quality digital content, including articles newsletters, blogs, videos, graphics, and other multimedia assets.
• Develop content calendars that support marketing campaigns and business priorities, working closely with our Partnerships team and Foundation team.
• Ensure all content aligns with brand guidelines and messaging.

Social Media

• Deliver the social media strategy across the organisation’s channels, ensuring content aligns with brand guidelines and wider company and charity objectives.
• Proofread, edit and quality-check social media content before scheduling
• Plan, develop and deliver social media campaigns to support company and charity objectives.
• Monitor social media channels and respond to comments, messages and enquiries in a timely and appropriate manner.
• Monitor social media performance, analyse key metrics and produce monthly reports, highlighting insights and recommendations for improvement.
• Keep up to date with social media trends, platform developments and competitor activity, using these insights to suggest new content ideas and opportunities to improve audience engagement and performance.

General Duties

• Deputise for the Marketing Manager as required.
• Assist with the smooth running of departmental functions, including collaborative working with the Kenya Marketing team.
• Support specific functions such as RYI’s, and feedback processes where required.
• Any other adhoc tasks as required.

Person specification:

• At least two years working in a similar role
• Degree or equivalent qualification in Marketing
• Experience managing websites using a system such as WordPress
• Experience using CRM and marketing automation platforms.
• Experience with social media management and content creation.
• Knowledge of SEO and content marketing.
• Experience using analytics tools such as Google Analytics.
• Strong copywriting and communication skills.
• Excellent organisational and project management skills.
• Ability to analyse data and translate insights into action.
• Strategically thinking, creative, and innovative
• Good organisation and planning skills
• A collaborative approach, working closely with colleagues to deliver outstanding campaigns.
• Experience of educational travel, adventure travel, or NGO charity sectors.
• Passionate about international development, Africa, or improving the lives of children.

Right to Work in the UK

Please note that we are unable to offer visa sponsorship for this role. Applicants must have the right to work in the UK without employer sponsorship.

Pay:

£30,000.00-£32,000.00 per year depending on experience

• Company events
• Company pension
• Free parking
• Private medical healthcare scheme

Location:

Hybrid working, based at our head office in Whiteley, Fareham, Hampshire (PO15 7AH). You must be within a reasonable commuting distance of the office or be willing to relocate before starting the role. Please confirm your ability to meet this requirement in your application, as applications that do not meet this criterion may not be considered.

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