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- Tasks: Lead and shape AFME's CRM strategy, ensuring data quality and user engagement.
- Company: Join AFME, a leading trade association in the European financial markets.
- Benefits: Enjoy 27 days holiday, private medical insurance, and a 10% pension contribution.
- Why this job: Make a real impact on member engagement and drive data-driven decision-making.
- Qualifications: Experience with CRM platforms and strong data governance skills required.
- Other info: Flexible working hours and a collaborative team culture await you.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Application Deadline: 27 February 2026
Department: Operational Functions
Location: London
AFME is a leading trade association for the European wholesale financial markets, employing 100 people across three locations in London, Brussels and Frankfurt. The Head of CRM is responsible for owning, shaping and delivering AFME’s end‑to‑end CRM strategy, ensuring the platform meets organisational, commercial and operational needs. This role will lead the development of CRM capability, data quality, governance, and user engagement across the organisation.
The postholder will partner closely with all business areas; policy, advocacy, events, membership, finance, and marketing to strengthen data‑driven decision‑making, streamline processes, and ensure the CRM remains a single source of truth for AFME’s members, contacts, activity and engagement records. This is a cross‑organisational role that ensures CRM supports AFME’s strategic priorities, commercial objectives, and member engagement goals — providing expert guidance, strong relationship‑building, and operational oversight.
Key Responsibilities- CRM Strategy & Leadership: Own the end‑to‑end CRM strategy, roadmap, architecture and platform capability. Provide a holistic, technical and functional view of CRM, ensuring it aligns with AFME’s organisational needs and commercial priorities. Serve as the organisation’s senior CRM expert, sought after for informed, thoughtful advice. Lead CRM governance, ensuring data standards, processes, ownership, and compliance are established and adhered to. Keep abreast of industry and technology developments, proactively improving CRM performance.
- Data Quality, Governance & Compliance: Act as AFME’s data supervisor for CRM, ensuring compliance with data protection and internal governance standards. Drive a culture of high‑quality data input across all teams; establish clear accountability for data ownership. Lead data‑quality initiatives including audits, cleansing programmes, validation rules, and process redesigns. Ensure consistent data structures, mandatory fields, and input rules to prevent workarounds and data degradation. Oversee classification, maintenance and mapping of contacts, organisations and engagement activities.
- Business Partnering & Stakeholder Engagement: Build strong relationships across all divisions, understanding needs and shaping CRM functionality to support them. Work closely with policy, advocacy, events, membership, finance, and marketing to improve processes and reporting. Help teams drive commercial value, including member retention, sales pipeline visibility, sponsorship tracking, and targeted campaigns. Support senior leadership with data insights, dashboards, segmentation and reporting.
- Platform Development, Processes & Integration: Lead ongoing improvements to CRM workflows, automation, integrations, and user experience. Ensure CRM effectively supports key AFME processes (event registration, invoicing, membership, marketing lists, finance synchronisation, committee lists, etc.). Oversee resolution of system issues such as data sync problems, slow input processes, inconsistent lists, and manual workarounds. Work with IT, internal stakeholders and third‑party partners to ensure system reliability, performance, and secure access. Oversee enhancements to reporting, dashboards, segmentation, and analytics.
- User Training, Engagement & Change Leadership: Take responsibility for continuous education, coaching and upskilling of CRM users. Deliver structured onboarding, training and guidance materials to support best practice use. Foster a culture of data stewardship, engagement and collective ownership. Actively encourage collaboration, new ideas, and user feedback to improve functionality and adoption.
- Team Leadership & Management: Manage a small, high‑performing CRM team. Provide coaching, professional development, and clear performance expectations. Manage workload, priorities and delivery to ensure a strong operational service. Promote excellence, accountability, and a collaborative team culture.
- Essential: Previous experience working in a trade association or membership body, preferably within financial services. Experience with Dynamics 365 (CRM) or similar platforms with a depth of CRM knowledge and design expertise. Proven ability to lead CRM strategy, capability development and cross‑organisation adoption. Strong data governance, data‑quality, and compliance experience. Ability to build trusted relationships and influence stakeholders at all levels. Experience supporting sales, marketing and member‑engagement functions including segmentation, lead generation, and campaign effectiveness. Ability to articulate complex technical concepts clearly for non‑technical audiences. Demonstrable experience managing and developing a high‑performing team.
- Desirable: Experience with event‑platform integrations, marketing automation or membership systems. Familiarity with dashboards, analytics tools and BI reporting (e.g., Power BI). Understanding of process optimisation, workflows and automation tools (e.g., Power Automate). Vendor management and contract oversight experience.
The Association for Financial Markets in Europe (AFME) provides an excellent benefits package for employees and their eligible dependents. The benefits package includes:
- 27 days Annual Holiday Allowance
- Additional 1 day Birthday Holiday
- Additional 3 days Christmas Holiday
- Private Medical Insurance
- Health Cash Plan
- Dental Insurance
- Employee Assistance Programme
- Pension Scheme – AFME contributes 10% of an employee’s basic salary
- Life Assurance of 4x base salary
- Income Protection Insurance
- Worldwide Business and Leisure Travel Insurance
- Season Ticket Loan
- Cycle to Work Scheme
- EV Car Lease Scheme
- Workplace Nursery Benefit
- 4pm Friday Finish
- Hybrid working and flexi‑start/finish times
Head of CRM employer: AFME (Association for Financial Markets in Europe)
Contact Detail:
AFME (Association for Financial Markets in Europe) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of CRM
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Understand their goals and challenges, and think about how your skills can help them achieve success. Tailor your responses to show you’re the perfect fit for their needs.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your experience and demonstrate your expertise in CRM effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. It shows your enthusiasm for the role and keeps you fresh in their minds as they make their decision.
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of CRM role. Highlight your experience with CRM strategies, data governance, and team leadership. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for AFME. Share specific examples of your past successes in CRM and how you can contribute to our goals.
Showcase Your Data Skills: Since data quality and governance are key for this role, make sure to showcase your experience in these areas. We love seeing how you've improved data processes or led initiatives that enhanced data integrity.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at AFME (Association for Financial Markets in Europe)
✨Know Your CRM Inside Out
Make sure you’re well-versed in Dynamics 365 or any similar platforms. Be ready to discuss how you've previously shaped CRM strategies and improved data quality. This role is all about being the go-to expert, so show them you can own that responsibility.
✨Showcase Your Stakeholder Skills
Prepare examples of how you've built strong relationships across different teams. Highlight your experience in influencing stakeholders and driving collaboration. They’ll want to see that you can engage with policy, marketing, and finance effectively.
✨Demonstrate Data Governance Knowledge
Brush up on data protection standards and governance practices. Be prepared to discuss how you’ve led data quality initiatives and ensured compliance in previous roles. This is crucial for the Head of CRM position, so make it a focal point in your interview.
✨Be Ready for Technical Questions
Expect questions that dive into technical concepts related to CRM systems and data management. Practice explaining complex ideas in simple terms, as you’ll need to communicate effectively with non-technical audiences. This will showcase your ability to lead and educate others.
