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- Tasks: Shape and deliver impactful marketing strategies for Molton Brown in the DACH region.
- Company: Join Kao, a purpose-driven company committed to quality and sustainability.
- Benefits: Collaborative work environment with opportunities for personal and professional growth.
- Why this job: Elevate brand visibility in a thriving market while making a positive impact.
- Qualifications: Degree in Marketing and 3+ years experience in beauty or luxury industries.
- Other info: Diverse and ethical workplace that values individual contributions.
The predicted salary is between 36000 - 60000 £ per year.
Founded in Japan in 1887, Kao is passionate about making a difference in people's lives with our high quality products and services to create a Kirei Life for all - a beautiful life that respects the needs of our consumers and customers as well as the planet. We never compromise on quality and craft our products with care for the consumer and the environment. As a company driven by purpose and strong corporate values we pride ourselves to be listed among the World's Most Ethical Companies since 19 consecutive years. Our corporate philosophy, the Kao Way, guides us in everything we do - acting with integrity, courageously driving innovation and treating each other with trust and respect.
As the Brand Manager for the DACH region, you will play a key role in shaping and delivering Molton Brown's growth strategy. Working closely with the Senior Brand Manager, you will help plan, execute, and drive impactful marketing and trade marketing initiatives across the region. You will act as a strategic partner to our German sales team, collaborating to strengthen our presence and accelerate business performance. This is a pivotal role within the business, as DACH represents our third-largest region. While brand awareness is still developing, there is significant opportunity ahead, and you will be central to elevating Molton Brown's visibility and success in this important market.
What you will do
- Regional marketing campaign planning & execution: Building on the DACH marketing strategy and specific campaign objectives, tailor activation plans relevant to your region with the ambition to drive the brand strategy. Execute these plans in a timely and cost-efficient way, ensuring your regional sales team is informed and onboarded.
- Regional Trade Marketing planning and execution: Building and executing the trade marketing plan for the local DACH retail partners. Tailor the plans and excite and delight our shoppers to each and every retail partner.
- Agency briefing and cross functional team collaboration: Partner with external agency for PR and media briefing and be the key lead person. Foster strong collaboration internally with cross functional teams.
- Regional budget monitoring, optimise marketing spend: Having clear visibility on YTD and YTG marketing spend to ensure that the business priorities are sufficiently supported while not overspending budget. Establish clear objectives with every marketing spend in order to measure ROI and refine future executions. Have a smart approach to make any marketing investment work harder for the brand in order to maximise ROI.
What you will need
- Educated to degree level or equivalent, preferably within Marketing
- 3+ years, preferably in the beauty or luxury industry
- English & German-speaking in a professional capacity
- Commercially minded
- Strong diplomatic and interpersonal skills
- Demonstrable written and verbal communication skills
- Highly organised with strong attention to detail
- Proactive with a high level of initiative and a clear focus on delivering tangible results
- Ability for travel within Europe
Having been selected among the World's Most Ethical Companies for 19 consecutive years, we are a company with a purpose and strong corporate values. We never compromise on quality and craft our products with care for the consumer and the environment. At Kao, each employee can actively shape their job and their career. We work collaboratively to achieve our common goals, always aiming to deliver the best for our customers.
Hiring Process
Kao embraces the diversity and the individual personalities of its people because we believe it is diversity that makes us strong. This is why we welcome applications from all areas of the global community.
Want to learn more
If you feel you are as unique as our products and want to find out why 33,000 people across the globe opted for a career with us please visit Kao Careers.
Brand Manager, DACH in London employer: AFM - Association Française du Marketing
Contact Detail:
AFM - Association Française du Marketing Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager, DACH in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Kao or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by researching Kao's values and recent campaigns. Show us that you understand our mission and how you can contribute to creating a Kirei Life for all. Tailor your answers to reflect our commitment to quality and innovation.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to refine your responses. Focus on articulating your experience in brand management and how it aligns with the DACH market.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re genuinely interested in being part of the Kao family.
We think you need these skills to ace Brand Manager, DACH in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the beauty industry shine through. We want to see how much you care about creating a Kirei Life and how that aligns with our values.
Tailor Your CV: Make sure your CV is tailored to the Brand Manager role. Highlight your relevant experience in marketing, especially in the beauty or luxury sectors, and showcase any successful campaigns you've been part of. We love seeing how you can contribute to our growth strategy!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be specific about your skills and experiences that relate to the job description, and don’t forget to mention your language skills in English and German!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re proactive and keen to join our team!
How to prepare for a job interview at AFM - Association Française du Marketing
✨Know Your Brand Inside Out
Before the interview, dive deep into Molton Brown's history, values, and product range. Understand their marketing strategies, especially in the DACH region, so you can discuss how your experience aligns with their goals.
✨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed. Highlight your role in planning and executing these initiatives, focusing on measurable outcomes that demonstrate your impact on brand visibility and sales.
✨Be Ready to Discuss Collaboration
Since this role involves working closely with cross-functional teams and external agencies, think of examples where you've successfully collaborated with others. Emphasise your diplomatic skills and how you foster strong relationships to achieve common goals.
✨Demonstrate Your Commercial Mindset
Kao values a commercially minded approach, so be prepared to discuss how you've optimised marketing budgets in the past. Share insights on measuring ROI and how you've made marketing investments work harder for previous brands.
