Solution Marketing Specialist

Founded in 1984, AFL is an industry-recognized global leader in optical fiber network infrastructure. Our customer-first, high-speed fiber network solutions serve various markets – including energy, enterprise, and hyperscale – across 130+ countries. Products and services include single- and multi-mode optical fiber cable, test and inspection equipment, and our award-winning Data Center Interconnect solution, enabling centralized resource management for enhanced performance across multiple data center facilities.

Responsibilities:

• Strategy Translation and Deliverable Scoping: Translate vertical marketing strategy from the Solution Marketing Manager (Data Center) into scoped deliverables, project schedules, and clear acceptance criteria. Develop and maintain MSS briefs covering campaigns, launches, web updates, content, video, design, and event assets. Help prepare launch plans, briefing documents, and internal communications for solution and product releases. Support the Solution Marketing Manager and Technical Copywriter with research, persona development, content ideation and roadmaps, and competitive intelligence inputs as needed.
• Deliverable Management and Cross-Functional Coordination: Manage end-to-end execution of marketing deliverables, ensuring launch and campaign assets are delivered on time and to required quality standards. Coordinate cross-functional workflows across PLM, SE, Market Development, Corporate Marketing, and external agencies. Brief and coordinate MSS (web/digital, design, video, photography, events) with clear priorities, scope, and service expectations; lead quarterly planning and briefing sessions to align deliverables to business priorities, proactively manage dependencies and risks, and ensure commitments and deadlines are achieved. Partner with PLM and SE to gather technical inputs, validate accuracy, and align content to product roadmaps and customer applications. Coordinate with Market Development to integrate market insights, value propositions, go-to-market objectives, regulatory updates, and customer intelligence into marketing deliverables. In collaboration with the Technical Copywriter, manage editorial calendars, asset libraries, and content lifecycles — approvals, version control, updates, and retirement of outdated assets. Support the Campaign Manager on integrated campaign execution, sequencing, and channel activation across web, social, paid media, PR, and partner programs. Maintain a single, transparent view of in-flight work — owners, status, dependencies, and risks — and escalate execution risks, resource conflicts, and timeline issues to the Solution Marketing Managers. Ensure brand, messaging, and quality consistency across deliverables.
• Performance Monitoring, Analytics, and GTM Alignment: Monitor campaign analytics, budget status, MSS SLA adherence, and deliverable health to keep go-to-market execution aligned to strategic priorities. Track and report on KPIs: deliverable on-time rate, content engagement, lead generation, campaign performance, and pipeline contribution. Maintain dashboards and recurring reports for the Solution Marketing Managers, the Director of Solution Marketing, and Business Unit stakeholders. Track quarterly OKRs and contribute to team reviews and quarterly business reviews. Surface insights and recommendations from performance data to inform vertical strategy, content refresh, and campaign optimization. Support budget tracking and reconciliation across vertical campaigns, content production, events, and partner programs.
• Messaging, Positioning, and Go-to-Market Support: Support the Solution Marketing Manager to craft compelling messaging. Contribute to the development of content roadmaps covering thought leadership, solution launches, and product messaging, supporting the creation of amplification content such as social posts and internal bulletins. Draft the social media content calendar and finalize it monthly with the Solution Marketing Managers and Campaign Manager to align messaging, priorities, and campaign focus. Manage event planning and execution across the EMEA region, coordinating with the US events team to align annual event calendars, prioritize participation, and ensure consistent activation across regions where required.

Qualifications and Experience:

• Required: Bachelor's degree in Marketing, Business, Communications, or related field. 3–5 years of B2B marketing experience in solution marketing, product marketing, marketing operations, or campaign coordination. Demonstrated experience translating marketing strategy into scoped deliverables, briefs, and project plans. Experience managing cross-functional marketing workflows across product, engineering, sales, and shared services. Strong project management skills with a track record of delivering on time and to quality across multiple concurrent initiatives. Experience working with marketing analytics, dashboards, and performance reporting.
• Preferred: Exposure to fiber optic networks, network infrastructure, or related technical product portfolios. Experience supporting solution or product launches in a global B2B environment. Experience working with Marketing Shared Services models or agency partners under SLAs.

This role will be based in Milton Keynes hybrid office & home working.