At a Glance
- Tasks: Lead exciting influencer campaigns in the TCG and gaming space with top brands.
- Company: Join a global brand known for its innovative approach in the gaming industry.
- Benefits: Enjoy competitive salary, flexible working hours, and 20 days holiday plus public holidays.
- Other info: Be part of a dynamic team driving impactful community engagement across key markets.
- Why this job: Shape the future of TCG marketing while working remotely and growing your career.
- Qualifications: 6-8+ years in influencer marketing with expertise in TCG and strong German language skills.
The predicted salary is between 60000 - 80000 £ per year.
We are looking for a highly experienced Senior Influencer Marketing Manager with a deep understanding and proven experience in Games and the Trading Card Game realm— both from a games industry perspective and a creator perspective. The ideal candidate will have a strong background working with AAA studios and must also demonstrate a deep understanding of TCG communities, including creators, competitive formats, collectors, and audience behaviour.
The role requires driving the strategy, execution, performance, and tracking of major creator campaigns in gaming, while ensuring high-quality delivery and strong alignment with clients and stakeholders. This is an exciting opportunity to work with a well-known global brand on major TCG creator activations planned throughout 2026, shaping strategy, leading partnerships, and driving impactful community engagement across key markets.
The candidate will own all the reporting and analysis, using comprehensive reporting skills to identify trends and translate them into meaningful performance insights.
Responsibilities- Lead end-to-end creator campaigns with demonstrated success working with AAA studios and global gaming brands
- Apply specialised TCG knowledge to strategy, creator selection, planning, and content approval
- Source, vet, and onboard creators from the TCG and adjacent communities
- Develop multi-platform strategies tailored to the TCG community (YouTube, TikTok, Instagram, Twitch, etc.)
- Oversee high-budget activations and brand partnerships from briefing to final delivery & execute large-scale earned campaigns
- Ensure operational excellence with great planning, communication, and creative oversight
- Deliver clear, confident communication during pitches, client reviews, and strategic presentations
- Build trust-based, long-term relationships through reliability, subject-matter expertise, and industry fluency
- Represent the brand in TCG-related conversations, events, and creator partnerships
- 6-8+ years experience in influencer marketing
- Expert in the TCG space and local market nuances
- Proven ability to innovate in the creator space, pioneering new approaches and delivering first-class creator experiences
- Experience executing six-to-seven figure campaigns for AAA and global gaming brands
- Strong technical understanding of influencer tools, analytics, tracking systems, and CRM platforms
- Exceptional communication, relationship management, and stakeholder alignment skills
- Highly analytical with the ability to turn data into clear insights and business recommendations
- Proven ability to manage multiple, high-complexity projects under tight deadline
- Must be a confident German speaker & know the German market
- Competitive salary and bonus scheme
- 20 days holiday, plus public holidays depending on where you are based
- Flexible working hours and location - work from anywhere in the world!
- Learning & development opportunities
- Remote working & career progression funds
Senior Influencer Marketing Manager (TCG / Games) German Speaking in Dartford employer: AFK
Join a dynamic and innovative team as a Senior Influencer Marketing Manager, where your expertise in the TCG and gaming industry will be valued and nurtured. With a competitive salary, flexible working hours, and the opportunity to work from anywhere in the world, we prioritise employee growth and development through tailored learning opportunities. Our collaborative work culture fosters creativity and encourages you to lead impactful campaigns that resonate with communities, making this an exciting place for passionate professionals looking to make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Influencer Marketing Manager (TCG / Games) German Speaking in Dartford
✨Tip Number 1
Network like a pro! Get out there and connect with people in the TCG and gaming communities. Attend events, join online forums, and engage with creators on social media. The more connections you make, the better your chances of landing that dream job!
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge of TCG and influencer marketing. Whether it's a blog post, a video, or even a social media thread, let potential employers see your passion and insights. This can set you apart from the competition.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals, especially in the TCG space. Tailor your answers to show you understand their brand and can drive impactful community engagement.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you on board!
We think you need these skills to ace Senior Influencer Marketing Manager (TCG / Games) German Speaking in Dartford
Some tips for your application 🫡
Show Your Passion for TCG:When writing your application, let your love for Trading Card Games shine through! Share specific experiences that highlight your knowledge of the TCG community and how you've engaged with it in the past. We want to see your enthusiasm!
Tailor Your Experience:Make sure to customise your application to reflect your experience with AAA studios and influencer marketing. Use examples that demonstrate your success in managing high-budget campaigns and building relationships with creators. This will help us see how you fit into our team.
Be Data-Driven:Since this role involves a lot of reporting and analysis, don’t forget to mention your analytical skills! Include any relevant metrics or insights from previous campaigns that showcase your ability to turn data into actionable strategies. We love numbers!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining our awesome team at StudySmarter!
How to prepare for a job interview at AFK
✨Know Your TCG Inside Out
Make sure you brush up on your knowledge of Trading Card Games and the communities surrounding them. Be ready to discuss specific games, trends, and creators that are influential in the space. This will show your passion and expertise, which is crucial for this role.
✨Showcase Your Campaign Success
Prepare to share detailed examples of successful influencer campaigns you've led, especially those involving AAA studios. Highlight your role in strategy, execution, and results. Use metrics to back up your claims, as numbers speak volumes in this industry.
✨Demonstrate Analytical Skills
Since the role requires strong reporting and analysis skills, be ready to discuss how you've used data to drive decisions in past campaigns. Bring examples of how you've identified trends and translated them into actionable insights that benefited your previous employers.
✨Communicate with Confidence
Practice your communication skills, especially in German, as you'll need to convey ideas clearly during pitches and presentations. Role-play potential interview scenarios with a friend to build confidence and ensure you can articulate your thoughts effectively.
