At a Glance
- Tasks: Drive revenue growth through innovative email and SMS marketing strategies.
- Company: Join Afina, a fast-growing wellness brand dominating e-commerce.
- Benefits: Competitive pay, bonuses, equity options, and remote flexibility.
- Other info: Enjoy free products and employee discounts while working in a dynamic environment.
- Why this job: Make a real impact in a high-performance team with rapid career growth.
- Qualifications: 3+ years in email/SMS marketing and strong Klaviyo experience required.
Join one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for individuals who want to build something massive. This is not a slow corporate job. We move fast, test fast, launch fast, and win fast. If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.
The Role
- We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS.
- Increase repeat purchases
- Increase subscription & filter replacement revenue
- Increase LTV
- Increase customer retention
- Improve overall CRM performance
- Build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line
This role has massive upside for someone who wants ownership, speed, and the opportunity to grow with a breakout consumer brand.
What You’ll Do
- Own Afina’s email + SMS retention strategy end-to-end
- Build and optimize flows in Klaviyo (welcome, abandoned cart, post‑purchase, replenishment, win‑back, VIP, etc.)
- Launch high‑performing campaigns that drive revenue every week
- Build advanced segmentation and personalized customer journeys
- Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs
- Improve retention, LTV, deliverability, and revenue per recipient
- Own filter replenishment lifecycle campaigns
- Work closely with growth, creative, and CX teams to scale retention fast
What We’re Looking For
- 3+ years in email/SMS marketing for DTC or e-commerce brands
- Strong Klaviyo experience
- Proven track record driving measurable retention and revenue growth
- Strong copywriting and conversion instincts
- Data‑driven mindset with strong analytical skills
- Ability to execute at high speed in a fast‑growth startup environment
- Highly organized, proactive, and obsessed with performance
Why Join Afina
- Join a category‑leading brand scaling extremely fast
- Massive ownership and direct impact on growth
- Work with a hungry, high‑performance team
- Fast career growth opportunities
- Competitive pay + bonuses + equity upside
- Remote flexibility
- Free Afina products + employee discounts
Retention Marketing Manager (Email & SMS) employer: Afina
Afina is an exceptional employer that champions creativity and innovation in the fast-paced world of e-commerce. With a fully remote work culture, employees enjoy flexibility and a competitive compensation package, while also having the opportunity to contribute directly to the growth of a leading DTC wellness brand. The company fosters an environment of continuous learning and development, making it an ideal place for graphic designers looking to enhance their skills and make a meaningful impact.
