At a Glance
- Tasks: Drive revenue growth through innovative email and SMS marketing strategies.
- Company: Join Afina, a fast-growing wellness brand dominating e-commerce.
- Benefits: Competitive pay, bonuses, equity options, and remote flexibility.
- Other info: Enjoy free products and employee discounts while working in a dynamic environment.
- Why this job: Make a real impact in a high-performance team with rapid career growth.
- Qualifications: 3+ years in email/SMS marketing and strong Klaviyo experience required.
Join one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for individuals who want to build something massive. This is not a slow corporate job. We move fast, test fast, launch fast, and win fast. If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.
The Role
- We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS.
- Increase repeat purchases
- Increase subscription & filter replacement revenue
- Increase LTV
- Increase customer retention
- Improve overall CRM performance
- Build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line
This role has massive upside for someone who wants ownership, speed, and the opportunity to grow with a breakout consumer brand.
What You’ll Do
- Own Afina’s email + SMS retention strategy end-to-end
- Build and optimize flows in Klaviyo (welcome, abandoned cart, post‑purchase, replenishment, win‑back, VIP, etc.)
- Launch high‑performing campaigns that drive revenue every week
- Build advanced segmentation and personalized customer journeys
- Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs
- Improve retention, LTV, deliverability, and revenue per recipient
- Own filter replenishment lifecycle campaigns
- Work closely with growth, creative, and CX teams to scale retention fast
What We’re Looking For
- 3+ years in email/SMS marketing for DTC or e-commerce brands
- Strong Klaviyo experience
- Proven track record driving measurable retention and revenue growth
- Strong copywriting and conversion instincts
- Data‑driven mindset with strong analytical skills
- Ability to execute at high speed in a fast‑growth startup environment
- Highly organized, proactive, and obsessed with performance
Why Join Afina
- Join a category‑leading brand scaling extremely fast
- Massive ownership and direct impact on growth
- Work with a hungry, high‑performance team
- Fast career growth opportunities
- Competitive pay + bonuses + equity upside
- Remote flexibility
- Free Afina products + employee discounts
Retention Marketing Manager (Email & SMS) employer: Afina
Afina is an exceptional employer for those looking to thrive in a fast-paced, high-performance environment. As one of the fastest-growing wellness brands in e-commerce, we offer massive ownership and direct impact on growth, alongside competitive pay, bonuses, and equity upside. Our culture fosters rapid career advancement and collaboration with a dynamic team, all while enjoying remote flexibility and exclusive employee discounts on our innovative products.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Marketing Manager (Email & SMS)
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Afina are looking for when hiring for a Retention Marketing Manager (Email & SMS).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Afina for the Retention Marketing Manager (Email & SMS), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Afina as a Retention Marketing Manager (Email & SMS), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Afina’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Retention Marketing Manager (Email & SMS).
We think you need these skills to ace Retention Marketing Manager (Email & SMS)
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Afina, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Afina's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Afina. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Afina
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Afina uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Afina. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
