At a Glance
- Tasks: Own and optimise email and SMS retention strategies to drive revenue growth.
- Company: Join Afina, a fast-growing wellness brand leading in e-commerce.
- Benefits: Competitive pay, bonuses, equity options, remote flexibility, and free products.
- Other info: Fast career growth opportunities with a high-performance team.
- Why this job: Make a real impact in a high-speed environment with massive ownership.
- Qualifications: 3+ years in email/SMS marketing with strong Klaviyo experience.
The predicted salary is between 50000 - 60000 € per year.
Join One of the Fastest-Growing Brands in E-Commerce
About Afina
Afina is one of the fastest-growing wellness brands in e-commerce and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for killers who want to build something massive. This is not a slow corporate job. We move fast, test fast, launch fast, and win fast.
If you’re obsessed with performance marketing, retention, conversion, and driving revenue, you’ll fit right in.
The Role
We’re hiring a high-level Email & SMS Retention Manager to own lifecycle marketing and drive serious revenue growth through email and SMS. You’ll be responsible for increasing:
- Repeat purchases
- Subscription & filter replacement revenue
- LTV
- Customer retention
- Overall CRM performance
You’ll build and optimize high-converting flows, campaigns, segmentation, and retention systems that directly impact the bottom line. This role has massive upside for someone who wants ownership, speed, and the opportunity to grow with a breakout consumer brand.
What You’ll Do
- Own Afina’s email + SMS retention strategy end-to-end
- Build and optimize flows in Klaviyo (welcome, abandoned cart, post-purchase, replenishment, win-back, VIP, etc.)
- Launch high-performing campaigns that drive revenue every week
- Build advanced segmentation and personalized customer journeys
- Run aggressive A/B testing across copy, offers, creatives, send times, and CTAs
- Improve retention, LTV, deliverability, and revenue per recipient
- Own filter replenishment lifecycle campaigns
- Work closely with growth, creative, and CX teams to scale retention fast
What We’re Looking For
- 3+ years in email/SMS marketing for DTC or e-commerce brands
- Strong Klaviyo experience
- Proven track record driving measurable retention and revenue growth
- Strong copywriting + conversion instincts
- Data-driven mindset with strong analytical skills
- Ability to execute at high speed in a fast-growth startup environment
- Highly organized, proactive, and obsessed with performance
Why Join Afina
- Join a category-leading brand scaling extremely fast
- Massive ownership and direct impact on growth
- Work with a hungry, high-performance team
- Fast career growth opportunities
- Competitive pay + bonuses + equity upside
- Remote flexibility
- Free Afina products + employee discounts
If you want to help build the next iconic wellness brand and scale a retention engine doing millions in revenue, we want to hear from you.
Retention Marketing Manager (Email & SMS) in London employer: Afina
Afina is an exceptional employer for those looking to thrive in a fast-paced, dynamic environment where innovation and performance are at the forefront. With a strong focus on employee growth, competitive pay, and the opportunity to make a significant impact on a rapidly scaling brand, Afina offers a unique work culture that values ownership and collaboration. Join a passionate team dedicated to building a leading wellness brand while enjoying remote flexibility and exclusive employee benefits.
StudySmarter Expert Advice🤫
We think this is how you could land Retention Marketing Manager (Email & SMS) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your email and SMS campaigns. We want to see how you’ve driven retention and revenue growth in the past—make it pop!
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to retention marketing. We suggest using the STAR method (Situation, Task, Action, Result) to structure your answers and impress the hiring team.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our fast-paced team at Afina.
We think you need these skills to ace Retention Marketing Manager (Email & SMS) in London
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for performance marketing shine through. We want to see that you're not just looking for a job, but that you're genuinely excited about driving revenue and retention in a fast-paced environment like ours.
Tailor Your Experience:Make sure to highlight your relevant experience with email and SMS marketing, especially if you've worked with Klaviyo. We love seeing specific examples of how you've driven measurable growth in previous roles, so don’t hold back!
Be Data-Driven:Since we’re all about results, include any data or metrics that showcase your success in retention marketing. Whether it’s improved LTV or increased conversion rates, we want to know how you’ve made an impact in your past roles.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our fast-moving process. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Afina
✨Know Your Numbers
Before the interview, brush up on your metrics. Be ready to discuss specific examples of how you've driven retention and revenue growth in previous roles. This shows you understand the importance of data in performance marketing.
✨Master Klaviyo
Since this role requires strong Klaviyo experience, make sure you’re familiar with its features. Prepare to talk about the flows you've built, campaigns you've launched, and any A/B tests you've conducted. Highlighting your hands-on experience will set you apart.
✨Showcase Your Creativity
Afina is looking for someone who can launch high-performing campaigns. Bring examples of your best work, whether it’s a clever email subject line or a successful SMS campaign. Demonstrating your creative approach to retention marketing will resonate well.
✨Be Ready to Discuss Collaboration
This role involves working closely with various teams. Prepare to share experiences where you collaborated with growth, creative, or customer experience teams. Emphasising your teamwork skills will show that you can thrive in Afina's fast-paced environment.
