At a Glance
- Tasks: Analyse data to drive marketing strategies and uncover growth opportunities.
- Company: Fast-growing e-commerce wellness brand with a dynamic remote culture.
- Benefits: Competitive pay, rapid career progression, and meaningful responsibilities from day one.
- Other info: Join a high-growth team focused on real impact and innovative marketing.
- Why this job: Shape the future of a leading brand while learning from experienced entrepreneurs.
- Qualifications: Recent graduate in a quantitative field with strong analytical skills.
The predicted salary is between 29700 - 36300 £ per year.
Help Shape the Future of One of E-Commerce’s Fastest-Growing Brands
This is a remote position.
Afina is an eight-figure direct-to-consumer wellness brand and the #1-selling filtered showerhead brand on Amazon.
As we expand across paid social, Amazon, retail, subscriptions, and new product categories, we’re looking for a curious, commercially minded Marketing Analyst to help drive our next stage of growth.
This isn’t a traditional reporting role.
You’ll work directly with our founders and Head of Growth to uncover what motivates our customers, identify new opportunities, and turn complex data into clear, actionable strategies.
Your insights will influence everything from advertising and customer acquisition to product development, category expansion, and the future direction of the business.
Why This Role Is Unique
This role sits at the intersection of analytics, marketing strategy, and business growth.
You’ll use data to understand the business, uncover growth opportunities, translate insights into action, and help guide how the business scales and evolves.
- Understand our customers deeply through data and help redesign our entire marketing engine
- Shape what products we build and where the brand expands
- Provide insights that inform decisions about new categories and future business lines
- Stay ahead of emerging trends in marketing and D2C brands, strategically leveraging the latest tools to drive measurable business outcomes
- Work directly with the founders and our Head of Growth on high-impact strategic initiatives
If you want a consumer-oriented career path that blends data, strategy, and growth, this is it.
- What You’ll Do
- Marketing & Growth Insights
- Identify the drivers behind winning ads and creative to uncover scaling opportunities across different product lines
- Evaluate customer-acquisition funnel performance across different marketing channels
- Work with the creative team to empirically test new hypotheses based on data and guide marketing initiatives
- Own the tracking of marketing performance and clearly communicate results through dashboards and reporting
- Customer & Market Analytics
- Analyze customer behavior, cohorts, retention, and purchasing patterns to uncover useful trends and insights
- Build segmentation models to identify high-value and high-potential customer groups
- Evaluate product lines to understand the drivers of repeat purchases, profitability, and lifetime value (LTV)
- Conduct competitive research and market analysis to uncover whitespace and new product opportunities
- New Product & Business-Line Strategy
- Assess demand for future product launches and category expansion
- Build simple business cases covering TAM, unit economics, margins, and payback
- Research new markets, partnerships, and adjacent business opportunities
- Work with the founders to model revenue scenarios and impact
- Generalist Business Development
- Identify new growth opportunities
- Support due diligence for potential acquisitions or collaborations
- Improve systems for analytics, reporting, and decision-making
- Present insights directly to leadership each week
Who You Are
- A recent graduate from a quantitative or analytical program, such as Data Analytics, Engineering, Economics, Computer Science, or Business Analytics
- Deeply curious about consumer behavior, e-commerce, and digital marketing
- Highly analytical and proficient in Excel or Google Sheets; experience with Python and SQL would be beneficial
- Able to turn data into actionable insights that create real impact—not just dashboards
- A strong communicator who can simplify complex concepts for diverse audiences
- Passionate about product strategy, advertising, and understanding customers
- A self-starter who thrives in fast-paced, high-growth environments
- Coachable, ambitious, and excited to grow our business while building something meaningful
- Bonus Qualifications
- Prior experience with D2C, e-commerce, paid advertising, or analytics tools
- Exposure to Meta Ads Manager, Google Ads, GA4, Looker Studio, or similar platforms
- A strong interest in consumer brands
- Kickstart Your Career in Marketing Analytics & Growth
- Join a highly analytical consumer-growth team—ideal for emerging talent eager to learn marketing from first principles, not textbook templates
- Work alongside experienced entrepreneurs
- Take on meaningful responsibility from day one—your insights will influence real dollars and real decisions
- Receive competitive compensation with a fast promotion path
- No bureaucracy or “big company” politics—just speed, ownership, and a high learning velocity
Marketing Analytics & Business Intelligence Analyst in London employer: Afina
Afina is an exceptional employer for those looking to kickstart their career in marketing analytics and business intelligence. With a focus on personal growth, employees are empowered to take on meaningful responsibilities from day one, working directly with founders and experienced entrepreneurs in a fast-paced, high-growth environment. The company fosters a culture of curiosity and innovation, offering competitive compensation and a clear path for advancement, making it an ideal place for ambitious individuals eager to make a real impact in the e-commerce space.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Analytics & Business Intelligence Analyst in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Afina and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Afina are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Afina on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Afina. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Analytics & Business Intelligence Analyst in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Afina. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Afina:Show us that you’ve done your homework! In your application, briefly mention what you admire about Afina’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Afina
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Afina will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Afina, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
