At a Glance
- Tasks: Source and manage influencer partnerships to drive revenue through high-performing ads.
- Company: Join Afina, a leading DTC wellness brand with rapid growth.
- Benefits: Fully remote work, competitive pay, bonuses, and equity opportunities.
- Other info: Massive career growth potential as the company scales.
- Why this job: Make a real impact in a fast-paced startup culture focused on results.
- Qualifications: 2+ years in influencer marketing with strong negotiation skills.
The predicted salary is between 50000 - 65000 € per year.
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for a high-level Influencer & Partnerships Manager who understands how to build creator partnerships that actually drive revenue. This is not a “brand awareness” influencer role.
We care about:
- ROAS
- Scalable creator partnerships
- Whitelisting
- Partnership ads
- UGC that converts
- Ads that scale
If you understand creator sourcing, direct-response marketing, paid social, and performance-driven influencer campaigns, keep reading.
The Mission
Build and scale Afina’s influencer and creator partnership engine. Your job is to source creators, negotiate partnerships, manage whitelisting access, launch high-performing partnership ads, and help turn creator content into scalable paid social winners. You’ll work closely with the creative, growth, and media buying teams to identify winning creators, develop scalable relationships, and drive measurable revenue through influencer content and partnership ads. We move fast, test aggressively, and care about performance.
What You’ll Actually Do
- Source and recruit creators, influencers, and UGC talent across TikTok, Instagram, and other platforms
- Build and manage long-term creator partnerships
- Negotiate usage rights, licensing, and whitelisting permissions
- Coordinate creator briefs, scripting direction, deliverables, and timelines
- Work with creative strategists and editors to turn creator content into winning ads
- Analyze creator and partnership ad performance metrics including ROAS, CPA, CTR, hook rate, and conversion rate
- Build systems for creator tracking, reporting, testing, and performance feedback loops
- Use AI tools and sourcing platforms to improve workflows and creator discovery
What Success Looks Like
- More high-performing creator partnerships
- More scalable whitelisted ads
- Lower CPA and stronger ROAS from partnership campaigns
- Faster creator sourcing and testing cycles
- Significant contribution to revenue growth through creator marketing
The Mindset We Want
- You’re highly proactive and resourceful
- You move fast and execute without handholding
- You understand both branding and performance marketing
- You care about results, not vanity metrics
- You take ownership and solve problems quickly
What We’re Looking For
- Must-Haves
- 2+ years managing influencer, creator, or partnership campaigns for DTC or e-commerce brands
- Experience with Meta whitelisting / partnership ads
- Strong understanding of direct-response marketing and paid social performance
- Experience sourcing and managing UGC creators and influencers
- Strong negotiation and relationship management skills
- Ability to identify high-converting creator content
- Strong understanding of performance metrics like ROAS, CPA, CTR, hook rate, and CAC
- Experience using influencer sourcing tools, creator databases, or outreach systems
- Bonus Points
- Experience scaling creator programs for 7-figure or 8-figure brands
- Experience in wellness, beauty, skincare, or consumer products
- Existing creator/influencer network
What You’ll Be Measured On
- Performance of partnership ads
- ROAS and CPA improvements
- Number of winning creator partnerships
- Volume and quality of creator sourcing
- Speed of testing and iteration
Why Join Afina?
- Join one of the fastest-growing brands in e-commerce
- High ownership and direct impact on growth
- Work with a fast-moving, high-performance team
- Fully remote and flexible
- Competitive compensation, bonuses, and equity upside
- Fast-paced startup culture with zero bureaucracy
- Massive opportunity for career growth as the company scales
If you know how to find creators, build partnerships, and turn influencer content into scalable paid social winners, we want to talk to you.
Influencer & Partnerships Manager (Whitelisting / Paid Social) in London employer: Afina
Afina is an exceptional employer for those looking to make a significant impact in the fast-paced world of e-commerce. With a fully remote and flexible work environment, competitive compensation, and a culture that prioritises high performance and ownership, employees have the unique opportunity to drive growth and innovation within a leading wellness brand. Join us to collaborate with a dynamic team and unlock your potential in a rapidly scaling company.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Partnerships Manager (Whitelisting / Paid Social) in London
✨Tip Number 1
Network like a pro! Get out there and connect with influencers and creators on platforms like Instagram and TikTok. Slide into their DMs, comment on their posts, and engage with their content to build genuine relationships.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past influencer campaigns and the results you've achieved. This will help you stand out and demonstrate your ability to drive revenue through partnerships.
✨Tip Number 3
Stay on top of trends! Keep an eye on what's hot in the influencer space and be ready to adapt your strategies. Use tools and platforms to track performance metrics and identify potential creators who can elevate your campaigns.
✨Tip Number 4
Apply through our website! We want to see your passion for influencer marketing and how you can contribute to our growth. Don’t just send a generic application; tailor it to show how you can help us scale our creator partnerships.
We think you need these skills to ace Influencer & Partnerships Manager (Whitelisting / Paid Social) in London
Some tips for your application 🫡
Show Your Passion for Performance:When you're writing your application, make sure to highlight your passion for performance-driven marketing. We want to see how you've successfully driven revenue through influencer partnerships in the past. Share specific examples that showcase your understanding of ROAS and CPA!
Tailor Your Application:Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the skills and experiences that align with our job description. We love seeing candidates who understand what we're about and can demonstrate their fit for the role.
Be Proactive and Resourceful:We value a proactive mindset, so let that shine through in your application. Share instances where you've taken initiative or solved problems creatively. This will show us that you’re the kind of person who can thrive in our fast-paced environment.
Apply Through Our Website:Make sure to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us that you’re serious about joining our team at Afina!
How to prepare for a job interview at Afina
✨Know Your Metrics
Before the interview, brush up on key performance metrics like ROAS, CPA, and CTR. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the performance-driven nature of the role.
✨Showcase Your Creator Network
Prepare to talk about your existing network of creators and influencers. Highlight specific partnerships you've built and how they contributed to revenue growth. This will demonstrate your ability to source and manage high-performing creator relationships.
✨Be Ready to Negotiate
Think of examples where you've successfully negotiated usage rights or partnership terms. Being able to articulate your negotiation strategies will show that you're proactive and resourceful, which is exactly what they’re looking for.
✨Demonstrate Your Fast-Paced Mindset
Afina values speed and execution, so come prepared with examples of how you've moved quickly to test and iterate on campaigns. Share stories that highlight your ability to adapt and solve problems without needing much guidance.
