At a Glance
- Tasks: Lead digital PR efforts and secure media placements for a top wellness brand.
- Company: Join Afina, a fast-growing DTC wellness brand dominating Amazon.
- Benefits: Fully remote work, competitive pay, performance bonuses, and growth opportunities.
- Other info: Fast-paced environment with massive growth potential as we scale.
- Why this job: Make a real impact in a dynamic startup culture with high ownership.
- Qualifications: 2+ years in digital PR or media outreach, strong communication skills.
The predicted salary is between 40000 - 50000 € per year.
Join one of the fastest-growing brands in e-commerce. Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online.
This is not a traditional corporate PR role. We want someone who understands:
- Reactive and Data Campaigns
- Media outreach
- Affiliate partnerships
- Product seeding
- Performance-driven partnerships
If you know how to get brands featured in major publications, gift guides, reviews, and high-authority online media, keep reading.
The Role: We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts. You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms. You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.
What You’ll Do:
- Develop and execute Reactive PR, Expert Commentary and Data Campaigns
- Build and manage relationships with journalists, editors, publishers and affiliates
- Manage product seeding and influencer gifting campaigns
- Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms
- Help grow high-authority backlinks, mentions, and earned media coverage
What We’re Looking For:
- 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach
- Experience working with DTC or e-commerce brands
- Strong network of media, publisher, or creator relationships is a plus
- Strong communication and outreach skills
- Highly proactive and resourceful
- Understand how to write
Bonus Points:
- Experience in wellness, beauty, skincare, or consumer products
- Experience with affiliate platforms and publisher partnerships
- Existing relationships with major online publications or editors
- Understanding of SEO and backlink strategy
- Experience working with influencers or creators
Why Join Afina?
- Join one of the fastest-growing brands in e-commerce
- High ownership and direct impact on growth
- Fully remote and flexible
- Competitive compensation and performance bonuses
- Fast-paced startup culture with zero bureaucracy
- Massive opportunity for growth as the company scales
If you know how to build buzz, secure media coverage, and grow brand authority online, we want to hear from you.
Digital PR Manager in London employer: Afina
Afina is an exceptional employer for those looking to make a significant impact in the fast-paced world of e-commerce. With a fully remote and flexible work environment, competitive compensation, and a culture that fosters ownership and innovation, employees have ample opportunities for personal and professional growth. Join us to be part of a dynamic team where your contributions directly influence our success as a leading wellness brand.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager in London
✨Tip Number 1
Network like a pro! Reach out to your contacts in the industry and let them know you're on the hunt for a Digital PR Manager role. Personal connections can often lead to opportunities that aren’t even advertised.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past PR campaigns, media placements, and any successful partnerships you've managed. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Stay active on social media! Engage with brands, journalists, and influencers in the wellness and e-commerce space. This not only builds your online presence but also helps you stay updated on industry trends and opportunities.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at Afina. Tailor your application to highlight how your experience aligns with our needs, and don’t forget to follow up after applying!
We think you need these skills to ace Digital PR Manager in London
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to be a bit informal and relatable. This isn’t just about your skills; it’s about how you fit into our vibrant culture at Afina.
Tailor Your Application:Make sure to customise your application for the Digital PR Manager role. Highlight your experience with reactive campaigns, media outreach, and partnerships. We love seeing how your background aligns with what we’re looking for, so be specific!
Be Results-Driven:We’re all about performance here at Afina, so when you describe your past experiences, focus on the results you achieved. Use numbers and examples to show how you’ve successfully increased brand visibility or secured media placements in the past.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Afina
✨Know Your Stuff
Before the interview, dive deep into Afina's brand and its products. Understand their unique selling points and how they stand out in the wellness market. This will help you demonstrate your genuine interest and show that you're the right fit for their digital PR needs.
✨Showcase Your Network
Be ready to discuss your existing relationships with media, publishers, and influencers. Highlight specific examples of how you've leveraged these connections in past roles to secure media placements or partnerships. This will illustrate your ability to hit the ground running.
✨Prepare for Practical Scenarios
Think about potential reactive PR scenarios or data campaigns you could propose for Afina. Prepare a few ideas that align with their brand values and target audience. This shows initiative and gives them a taste of your strategic thinking.
✨Communicate Clearly and Confidently
During the interview, focus on clear and concise communication. Practice articulating your thoughts on PR strategies and outreach methods. Confidence in your delivery can make a significant difference in how your ideas are received.
