At a Glance
- Tasks: Create winning ad concepts and drive customer acquisition through innovative strategies.
- Company: Join Afina, a top DTC wellness brand with a fast-paced startup culture.
- Benefits: Competitive salary, uncapped performance bonuses, equity options, and fully remote work.
- Other info: Work in a dynamic environment with high ownership and no bureaucracy.
- Why this job: Make a real impact in a rapidly growing brand and unleash your creative potential.
- Qualifications: Strong skills in direct-response ads, copywriting, and consumer psychology.
The predicted salary is between 50000 - 70000 € per year.
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for elite Creative Strategists who know how to build ads that scale.
We’re not looking for “brand marketers.” We’re looking for operators who understand:
- Direct response
- Consumer psychology
- Performance creative
- Hooks that sell
- Creative that drives revenue
If you want a slow corporate job with layers of approvals and endless meetings, this is not for you. If you live and breathe direct response, creative strategy, and performance marketing, keep reading.
Great opportunity: Salary + performance bonuses with no cap!
The Mission
Help us scale our creative engine to the next level. Your job is to create winning ad concepts, identify scalable angles, improve performance across Meta & TikTok, and help us aggressively scale customer acquisition. You’ll work directly with founders, media buyers, editors, and creators to develop high-performing creatives that drive real revenue. We move fast, test aggressively, and care about results.
What You’ll Actually Do
- Research competitors, customer psychology, reviews, Reddit, TikTok trends, and market angles
- Develop high-converting hooks, concepts, offers, scripts, and creative strategies
- Write direct-response scripts, ad briefs, hooks, CTAs, and VSL structures
- Work directly with editors and creators to bring concepts to life
- Analyze performance metrics like ROAS, CPA, CTR, hook rate, hold rate, thumb-stop ratio, and conversion rate
- Build systems for creative learnings, testing, and iteration
- Launch large volumes of creative testing every week
- Use AI tools to improve ideation, scripting, workflows, and production speed
What Success Looks Like
- Push ad spend past $50k per day
- More winning creatives every week
- Lower CPA and higher ROAS
- New scalable hooks, audiences, and angles
- Better creative testing systems
- Helping scale Afina into a dominant category-defining brand
The Mindset We Want
- This is not a clock-in / clock-out job
- We want ambitious people who are obsessed with winning
- You should genuinely love advertising, performance creative, and consumer psychology
- You move fast, think fast, and execute without handholding
- You thrive in high-performance environments
- You care about results, not excuses
- You take ownership
What We’re Looking For
- Must-Haves
- Deep understanding of Meta & TikTok direct-response ads
- Strong copywriting and scripting skills
- Ability to develop hooks, concepts, and creative angles that convert
- Strong understanding of paid social performance metrics
- Experience working with editors, creators, and UGC talent
- Experience using AI tools for creative ideation, scripting, research, or production
- Strong bias toward execution and speed
- Bonus Points
- Experience scaling 7-figure or 8-figure brands
- Experience with wellness, beauty, skincare, or consumer brands
- Familiarity with Motion, Triple Whale, Northbeam, Frame.io, or similar tools
- Experience sourcing or directing UGC creators
- Understanding of landing pages and conversion optimization
- Experience managing creative teams or freelancers
What You’ll Be Measured On
- Winning creatives
- Creative testing output
- ROAS and CPA improvements
- Hook rates and CTR improvements
- Speed of iteration
Why Join Afina?
- Competitive compensation, uncapped performance bonuses, and equity upside
- Join one of the fastest-growing brands in e-commerce
- High ownership and direct impact on company growth
- Fully remote and flexible
- Fast-paced startup culture with zero bureaucracy
- Work with a hungry team focused on building a category-defining brand
If you know how to create winning ads, spot trends early, and build creatives that scale revenue aggressively, we want to talk to you.
Creative Strategist (Direct Response & Performance Marketing) in London employer: Afina
Afina is an exceptional employer for Creative Strategists, offering a dynamic and fast-paced startup culture that prioritises results and innovation. With competitive compensation, uncapped performance bonuses, and the opportunity to work directly with founders and a passionate team, employees can expect significant growth and ownership in their roles. The fully remote and flexible work environment allows for a healthy work-life balance while contributing to one of the fastest-growing brands in e-commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist (Direct Response & Performance Marketing) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Afina or similar brands. Use platforms like LinkedIn to reach out and engage in conversations about creative strategy and performance marketing.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best ad concepts and campaigns. Make sure to include metrics that demonstrate your success, like ROAS and CPA improvements, to really impress us.
✨Tip Number 3
Stay ahead of the curve! Keep an eye on TikTok trends and competitor strategies. Share your insights during interviews to show that you’re not just a follower but a trendsetter who can drive results.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our fast-paced team at Afina.
We think you need these skills to ace Creative Strategist (Direct Response & Performance Marketing) in London
Some tips for your application 🫡
Show Your Creative Side:When you're applying, let your creativity shine through! Use engaging language and showcase your unique ideas in your application. We want to see how you think outside the box and come up with hooks that sell.
Tailor Your Application:Make sure to customise your application for the role. Highlight your experience with direct response ads and performance marketing. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Data-Driven:Since we care about results, include any metrics or achievements from your past work that demonstrate your impact. Show us how you've improved ROAS or lowered CPA in previous roles – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application and get you into our fast-paced hiring process. Don’t miss out on this opportunity to join our team!
How to prepare for a job interview at Afina
✨Know Your Metrics
Before the interview, brush up on key performance metrics like ROAS, CPA, and CTR. Be ready to discuss how you've used these metrics in past campaigns to drive results. This shows you understand the numbers behind successful ads.
✨Showcase Your Creative Process
Prepare to walk through your creative process step-by-step. Share examples of hooks and concepts you've developed that led to high conversion rates. This will demonstrate your ability to think strategically and execute effectively.
✨Stay Ahead of Trends
Research current trends on platforms like TikTok and Meta. Bring insights about what’s working in direct response marketing right now. Showing that you’re in tune with the latest trends can set you apart from other candidates.
✨Emphasise Speed and Execution
Afina values quick execution and results. Be prepared to discuss how you've managed tight deadlines and produced high volumes of creative work. Highlight any tools or systems you use to streamline your workflow and improve efficiency.
