At a Glance
- Tasks: Lead digital PR efforts and secure media placements for a fast-growing wellness brand.
- Company: Join Afina, the #1 selling filtered showerhead brand on Amazon.
- Benefits: Fully remote, flexible hours, competitive pay, and performance bonuses.
- Other info: Work closely with creative teams and build relationships with top publishers.
- Why this job: Make a real impact in a dynamic startup culture with massive growth opportunities.
- Qualifications: 2+ years in digital PR or media outreach, strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Join One of the Fastest-Growing Brands in E-Commerce
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online. This is not a traditional corporate PR role.
We want someone who understands:
- Reactive and Data Campaigns
- Media outreach
- Affiliate partnerships
- Product seeding
- Performance-driven partnerships
If you know how to get brands featured in major publications, gift guides, reviews, and high-authority online media, keep reading.
The Role
We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts. You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms. You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.
What You’ll Do:
- Develop and execute Reactive PR, Expert Commentary and Data Campaigns
- Build and manage relationships with journalists, editors, publishers and affiliates
- Manage product seeding and influencer gifting campaigns
- Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms
- Help grow high-authority backlinks, mentions, and earned media coverage
What We’re Looking For:
- 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach
- Experience working with DTC or e-commerce brands
- Strong network of media, publisher, or creator relationships is a plus
- Strong communication and outreach skills
- Highly proactive and resourceful
- Understand how to write
Bonus Points:
- Experience in wellness, beauty, skincare, or consumer products
- Experience with affiliate platforms and publisher partnerships
- Existing relationships with major online publications or editors
- Understanding of SEO and backlink strategy
- Experience working with influencers or creators
Why Join Afina?
- Join one of the fastest-growing brands in e-commerce
- High ownership and direct impact on growth
- Fully remote and flexible
- Competitive compensation and performance bonuses
- Fast-paced startup culture with zero bureaucracy
- Massive opportunity for growth as the company scales
If you know how to build buzz, secure media coverage, and grow brand authority online, we want to hear from you.
Digital PR Manager employer: Afina
Afina is an exceptional employer that offers a dynamic and fast-paced startup culture, allowing employees to take ownership of their roles and make a direct impact on the company's growth. With fully remote and flexible working arrangements, competitive compensation, and ample opportunities for professional development, Afina stands out as a leading choice for those looking to thrive in the e-commerce sector while contributing to a wellness brand that is rapidly scaling.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager
✨Tip Number 1
Network like a pro! Reach out to your contacts in the industry and let them know you're on the hunt for a Digital PR Manager role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns, media placements, and any successful partnerships you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay active on social media! Engage with brands, journalists, and influencers in the wellness space. Share relevant content and insights to position yourself as a knowledgeable player in the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining Afina. Tailor your application to highlight how your experience aligns with our needs, especially in digital PR and media outreach.
We think you need these skills to ace Digital PR Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital PR Manager role. Highlight your experience in digital PR, media outreach, and any relevant campaigns you've executed. We want to see how your skills align with what we're looking for!
Show Off Your Achievements:Don’t just list your responsibilities; showcase your successes! Include specific examples of how you’ve secured media placements or built partnerships that boosted brand visibility. Numbers and results speak volumes, so let us know what you’ve achieved!
Be Authentic:We love personality! When writing your application, let your unique voice shine through. Share your passion for wellness and e-commerce, and why you’re excited about the opportunity at Afina. We want to get to know the real you!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Afina
✨Know Your Stuff
Before the interview, dive deep into Afina's brand and its products. Understand their unique selling points and how they stand out in the wellness market. This will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Network
Be ready to discuss your existing relationships with journalists, editors, and influencers. Highlight specific examples of how you've leveraged these connections in past roles to secure media placements or partnerships. This will demonstrate your value as a candidate.
✨Prepare for Data-Driven Discussions
Since the role involves reactive and data campaigns, brush up on relevant metrics and case studies from your previous work. Be prepared to discuss how you've used data to inform PR strategies and drive results, as this aligns perfectly with what they're looking for.
✨Bring Ideas to the Table
Think about potential PR campaigns or partnership opportunities that could benefit Afina. Presenting fresh ideas during the interview shows initiative and creativity, which are key traits for the Online PR Manager role.
