At a Glance
- Tasks: Lead creative projects from ideation to execution, crafting compelling content across platforms.
- Company: Join Afina, a fast-growing brand transforming daily wellness with innovative showerheads.
- Benefits: Enjoy competitive salary, performance bonuses, equity options, and free products.
- Other info: Remote-friendly culture with flexibility and opportunities for growth.
- Why this job: Shape the future of wellness while unleashing your creativity in a mission-driven environment.
- Qualifications: 3+ years in creative strategy, strong scriptwriting skills, and experience managing creative teams.
The predicted salary is between 36000 - 60000 € per year.
Afina is on a mission to transform the everyday shower into a healthier ritual. Our premium filtered showerheads remove chlorine, heavy metals, and other harmful contaminants from water, protecting your skin, hair, and overall health. Backed by 10,000+ happy customers, top-tier reviews, and a commitment to quality and transparency, we’re a fast-growing brand at the intersection of wellness, beauty, and home innovation.
The Role
We’re looking for a Creative Strategist who will own and elevate our entire creative process—from ideation to execution to optimization. You’ll be the driving force behind our ad and organic content, combining sharp creative instincts with a data-driven mindset. You won’t just come up with ideas; you’ll write the scripts, manage the creators and editors who bring them to life, and build the feedback systems that make our creative smarter every single week. This role is ideal for someone who lives at the intersection of creativity, performance marketing, and team leadership—and who’s excited about leveraging AI as a force multiplier across the entire content pipeline.
Key Responsibilities
- Creative Ideation & Script Writing: Generate a high volume of fresh, scroll-stopping ad concepts and organic content ideas across platforms (Meta, TikTok, YouTube, etc.). Write compelling scripts that hook attention, communicate value, and drive action for both paid and organic formats.
- Creator & Editor Management: Source, vet, and manage a roster of UGC creators, influencers, and freelance editors to bring your concepts to life. Manage, mentor, and motivate our in-house editors to execute your creative vision with speed and quality.
- AI-Powered Creative Process: Leverage AI tools (ChatGPT, Midjourney, Runway, ElevenLabs, etc.) to accelerate ideation, script drafts, storyboarding, and content production. Continuously experiment with new AI workflows to increase creative output without sacrificing quality.
- Performance Analysis & Metrics: Analyze key creative metrics—ROAS, CPA, CTR, hook rate, hold rate, and thumb-stop ratio—to determine what’s working and why. Translate data into actionable creative briefs so every new round of content is informed by real performance signals.
- Creative Learnings System: Build and maintain a structured feedback loop that captures insights from every test and ensures the team gets smarter every single week. Run structured creative testing frameworks (hook tests, CTA tests, format tests) and document learnings systematically.
- Trend & Platform Intelligence: Stay ahead of creative trends, platform algorithm shifts, and competitor strategies to keep our content cutting‑edge across Meta, TikTok, YouTube Shorts, and emerging platforms.
What We’re Looking For
Required
- 3+ years of experience in creative strategy, content production, or performance marketing—ideally in DTC, e-commerce, or a growth‑focused agency.
- Proven track record of writing high-performing ad scripts and organic content across social platforms.
- Experience managing creators, editors, or small creative teams—you know how to inspire people and hold them accountable.
- Hands‑on experience using AI tools for ideation, copywriting, image generation, or video production.
- Comfortable reading dashboards and pulling insights from ROAS, CPA, CTR, hook rate, and other creative performance metrics.
- Systems thinker—you naturally build processes, templates, and feedback loops, not just one‑off ideas.
- Deep understanding of what performs on Meta, TikTok, YouTube Shorts, and emerging platforms.
Nice to Have
- Experience with creative analytics platforms (Motion, Foreplay, Minea).
- Background in direct response or performance creative.
- You’ve built a creative learnings database or wiki before.
- Portfolio showcasing ads or content you’ve concepted that drove measurable results.
- Experience working with DTC (direct‑to‑consumer) brands in the beauty, wellness, or home space.
Why Join Afina
- Full ownership of the creative function—the freedom to build your team, your systems, and your playbook from the ground up.
- Be part of a mission‑driven brand that genuinely improves people’s daily wellness routines.
- Join at a high‑growth stage where your creative work will directly shape the company’s trajectory.
- Remote‑friendly culture with flexibility and autonomy.
- Competitive salary, performance bonuses, and equity options.
- Free Afina products and generous employee discounts.
Creative Strategist employer: Afina
Afina is an exceptional employer that empowers its Creative Strategist to take full ownership of the creative process, fostering a culture of innovation and autonomy. With a mission-driven focus on enhancing daily wellness through premium products, employees enjoy a remote-friendly environment, competitive compensation, and opportunities for personal and professional growth, all while contributing to a brand that genuinely makes a difference in people's lives.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your creative juices flowing! Start brainstorming ideas that align with Afina's mission of transforming showers into healthier rituals. Think about how you can leverage AI tools to enhance your creative process and make your concepts stand out.
✨Tip Number 2
Show off your skills! When you apply, include a portfolio that highlights your best ad scripts and content. Make sure to showcase how your work has driven measurable results—this will grab their attention and show you're the real deal.
✨Tip Number 3
Network like a pro! Connect with creators and influencers in the beauty and wellness space. Building relationships can help you find the right people to collaborate with and bring your creative vision to life.
✨Tip Number 4
Stay ahead of the game! Keep an eye on the latest trends in social media and content creation. Being knowledgeable about what's hot on platforms like TikTok and YouTube will give you an edge when it comes to crafting engaging content.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Your Creative Side:As a Creative Strategist, we want to see your creativity shine through in your application. Don’t just list your experiences; tell us how you’ve used your creative instincts to drive results. Share examples of your best work that showcase your unique approach!
Be Data-Driven:We love creativity, but we also value a data-driven mindset. In your application, highlight how you've used metrics to inform your creative decisions. Show us how you’ve turned insights into actionable strategies that have made a real impact.
Tailor Your Application:Make sure your application speaks directly to the role. Use the job description as a guide and align your skills and experiences with what we’re looking for. This shows us you’ve done your homework and are genuinely interested in joining our team.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy—just click the link and follow the steps!
How to prepare for a job interview at Afina
✨Know Your Creative Stuff
Before the interview, dive deep into Afina's brand and their mission. Familiarise yourself with their products and think about how you can elevate their creative process. Prepare some fresh ad concepts or content ideas that align with their vision to showcase your creativity.
✨Show Off Your Data Skills
Since this role requires a data-driven mindset, brush up on key performance metrics like ROAS and CTR. Be ready to discuss how you've used data in past projects to inform your creative decisions. Bring examples of how your insights led to successful campaigns.
✨Demonstrate Team Leadership
Afina is looking for someone who can manage and inspire a team. Think of specific instances where you've successfully led a creative team or collaborated with creators and editors. Highlight your mentoring style and how you keep everyone accountable while fostering creativity.
✨Embrace AI Tools
With AI being a big part of the role, be prepared to discuss your experience with tools like ChatGPT or Midjourney. Share how you've leveraged these technologies in your creative process and any innovative workflows you've developed to enhance productivity without compromising quality.
