At a Glance
- Tasks: Lead digital PR efforts and secure media placements for a top wellness brand.
- Company: Join Afina, a fast-growing DTC wellness brand dominating Amazon.
- Benefits: Fully remote work, competitive pay, performance bonuses, and growth opportunities.
- Other info: Fast-paced culture with massive growth potential as the company scales.
- Why this job: Make a real impact in a dynamic startup environment with high ownership.
- Qualifications: 2+ years in digital PR or media outreach, strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
Join one of the fastest-growing brands in e-commerce. Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon. We’re scaling aggressively across DTC, Amazon, retail, and subscription—and we’re looking for an experienced Online PR Manager to help grow Afina’s brand awareness, media presence, and authority online.
This is not a traditional corporate PR role. We want someone who understands:
- Reactive and Data Campaigns
- Media outreach
- Affiliate partnerships
- Product seeding
- Performance-driven partnerships
If you know how to get brands featured in major publications, gift guides, reviews, and high-authority online media, keep reading.
The Role: We’re hiring an Online PR Manager to lead Afina’s digital PR and online partnership efforts. You’ll be responsible for securing media placements, building relationships with publishers and journalists, managing outreach campaigns, and increasing Afina’s online visibility across relevant publications and platforms. You’ll work closely with the growth and creative teams to help position Afina as a category-leading wellness brand.
What You’ll Do:
- Develop and execute Reactive PR, Expert Commentary and Data Campaigns
- Build and manage relationships with journalists, editors, publishers and affiliates
- Manage product seeding and influencer gifting campaigns
- Identify partnership opportunities with publishers, blogs, newsletters, and affiliate platforms
- Help grow high-authority backlinks, mentions, and earned media coverage
What We’re Looking For:
- 2+ years experience in digital PR, online PR, influencer partnerships, or media outreach
- Experience working with DTC or e-commerce brands
- Strong network of media, publisher, or creator relationships is a plus
- Strong communication and outreach skills
- Highly proactive and resourceful
- Understand how to write
Bonus Points:
- Experience in wellness, beauty, skincare, or consumer products
- Experience with affiliate platforms and publisher partnerships
- Existing relationships with major online publications or editors
- Understanding of SEO and backlink strategy
- Experience working with influencers or creators
Why Join Afina?
- Join one of the fastest-growing brands in e-commerce
- High ownership and direct impact on growth
- Fully remote and flexible
- Competitive compensation and performance bonuses
- Fast-paced startup culture with zero bureaucracy
- Massive opportunity for growth as the company scales
If you know how to build buzz, secure media coverage, and grow brand authority online, we want to hear from you.
Digital PR Manager in Cardiff employer: Afina
Afina is an exceptional employer that champions creativity and innovation in the fast-paced world of e-commerce. With a fully remote work culture, employees enjoy flexibility and a competitive compensation package, while also having the opportunity to contribute directly to the growth of a leading DTC wellness brand. The company fosters an environment of continuous learning and development, making it an ideal place for graphic designers looking to enhance their skills and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Digital PR Manager in Cardiff
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Afina are looking for when hiring for a Digital PR Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Afina for the Digital PR Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Afina as a Digital PR Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Afina’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital PR Manager.
We think you need these skills to ace Digital PR Manager in Cardiff
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Afina, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Afina's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Afina. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Afina
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Afina uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Afina. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
