At a Glance
- Tasks: Lead brand strategy for Abercrombie & Fitch across the EMEA region and drive innovative marketing initiatives.
- Company: Join a global leader in fashion retail with a focus on purpose and people.
- Benefits: Enjoy flexible work options, competitive pay, and comprehensive benefits tailored to your lifestyle.
- Other info: Opportunities for career advancement and a supportive culture that celebrates individuality.
- Why this job: Make a real impact on brand growth while working with a dynamic team in a vibrant environment.
- Qualifications: 10+ years in retail marketing, strong leadership skills, and a passion for brand strategy.
The predicted salary is between 80000 - 100000 £ per year.
The Director of Brand Strategy will be responsible for leading the development, direction, and execution of regional brand strategy, ensuring that the Abercrombie & Fitch brand’s purpose, customer priorities, and commercial objectives are consistently delivered across the EMEA region. This role reports directly into the VP Marketing EMEA and partners closely with the A&F Global Home Office whilst operating with a high degree of independence to drive innovative, customer-centric brand expression and strategic growth across key markets.
This job is located at our EMEA Home Office in London, UK.
What Will You Be Doing?
- Leverage regional expertise to optimise global messaging and strategy to suit the EMEA customer, centered around the focus markets of UK, Germany & the Middle East but crafting a launch plan for strategic new entry markets where required (e.g. France).
- Lead the regional Strategy & Experience Sprint processes for EMEA, identifying customer, cultural & product nuances that require bespoke content or timing adaptations in region.
- Supervise, build & develop a high-performance team of 4 dedicated brand associate resources (3 direct reports) and oversee local executional excellence across multiple marketing disciplines, including: Influencers, Activations & Events, Audience Strategy, and Customer Experience.
- Interface with cross-functional EMEA teams (Product, Planning, Promotions, Customer Insight, Finance etc.) to identify key regional products, seasonal trends & customer insights.
- Work with key Global Home Office teams like Procurement & Legal to ensure compliance in all regional contracts & activations.
- Develop and manage relationships with external regional partners ensuring they deliver according to their contractual obligations.
- Own analytics on the success / ROI of regional marketing initiatives and leverage results to update regional strategy and improve operations.
- Provide business updates regularly for EMEA Leadership and monthly to the Global Home Office to share high-level takeaways and best practices.
- Some travel to Columbus, Ohio to participate in key Global Home Office meetings and travel within EMEA to build customer intimacy & activate the brands locally.
- Successfully oversee a substantial marketing spend process, working closely with Finance to adapt and adjust according to changes in budget.
What Do You Need To Bring?
- Strong academic credentials in Marketing Strategy or equivalent.
- Minimum of ten (10) years of retail or related industry experience.
- Proven ability to utilize customer research to develop and execute brand strategy.
- Fluency in English.
- Experience managing teams.
- Successful track record of brand market penetration and/or product sales growth.
- Familiarity and experience across different marketing spectrums (media, experiential, performance, etc.).
- Proven critical thinking and analytical ability.
- Ability to travel frequently within European region.
Benefits & Perks
As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off and one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Director, EMEA Brand Strategy - Abercrombie & Fitch employer: AFH STORES UK LIMITED
Abercrombie & Fitch Co. is an exceptional employer that prioritises its people, offering a vibrant work culture in the heart of London. With competitive benefits including flexible working options, comprehensive health plans, and a strong commitment to employee growth through career advancement opportunities, A&F Co. fosters an inclusive environment where creativity and innovation thrive. Join a global team that celebrates individuality and empowers you to make a meaningful impact in the dynamic world of brand strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Director, EMEA Brand Strategy - Abercrombie & Fitch
✨Show Your Creative Side
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We think you need these skills to ace Director, EMEA Brand Strategy - Abercrombie & Fitch
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AFH STORES UK LIMITED. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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How to prepare for a job interview at AFH STORES UK LIMITED
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At AFH STORES UK LIMITED, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
