Head of Brand, Content & Campaigns

Egis is a leading global architectural, consulting, construction engineering, operations and mobility services firm. We create and operate intelligent infrastructure and buildings that both respond to the climate emergency and contribute to balanced, sustainable and resilient development. Our 22,000 employees operate across over 100 countries, deploying their expertise to develop and deliver cutting‑edge innovations and solutions for clients. Through the wide range of our activities, we are central to the collective organisation of society and the living environment of citizens all over the world. In the UK, we are proud to be delivering some of the most iconic projects which help connect people, protect our environment, and meet emission reduction targets. From motorways to tramways, and nuclear power plants to smart cities, clients choose us to help them solve their most complex challenges – delivering climate‑responsible growth that meets the needs of communities, industry and the planet.

We are creating a new role to position Egis as a leading voice in our markets and to deliver high‑impact, insight‑led marketing that drives growth.

Job Description

Reporting to the Chief Marketing Officer, this leadership role will help shape Egis global brand positioning and lead the creation of high‑value content and integrated campaigns that build awareness, influence decision‑makers and generate measurable impact on the business pipeline. Working closely with the Head of Digital Marketing & CRM, Chief Commercial Officers, technical experts and regional marketing leads, the role will bring together strategic insight, creative excellence and commercial focus. You will translate Egis expertise in sustainability, mobility, energy transition and digital transformation into compelling narratives and campaigns that strengthen client relationships and help win work. This is a rare opportunity to define how Egis inspires, informs and differentiates itself in a competitive global marketplace – transforming campaigns and thought leadership into tangible business results.

Key Responsibilities

• Help to define and protect Egis global brand positioning, architecture and messaging, ensuring consistency and commercial relevance across all markets.
• Lead strategic campaign development aligned to priority sectors and major pursuits, working directly with Commercial and SL leadership to influence pipeline and win strategy.
• Develop Egis thought leadership and content strategy – from insight generation and storytelling to creative production and amplification.
• Help to establish governance mechanisms (editorial boards, campaign prioritisation, asset approval standards) to reduce low‑impact activity and focus resources on high‑value growth priorities.
• Collaborate with the Head of Digital Marketing & CRM to plan, track and report campaign performance, demonstrating clear contribution to pipeline and KPIs.
• Establish campaign frameworks, toolkits and assets that enable local adaptation while maintaining brand coherence and creative quality.
• Commission and manage brand and market research, perception tracking and campaign performance reporting to inform continuous improvement.
• Support strategic initiatives such as employer brand, acquisitions and rebrands from a marketing and positioning perspective.
• Champion creativity, innovation and measurable impact across the global marketing network.

The role is based in the UK, with collaboration expected across global teams.

Qualifications

• 8+ years experience in brand, campaign, or strategic marketing leadership, ideally within engineering, infrastructure, or professional services environments.
• Proven success delivering integrated, results‑driven campaigns and high‑value content that build reputation, engagement and pipeline impact.
• Analytical and commercially minded, able to strongly link marketing activity to business development and revenue outcomes.
• Strong understanding of brand strategy, positioning, storytelling and content marketing in complex B2B settings.
• Highly collaborative, creative and influential, with excellent verbal and written communication and stakeholder‑management skills.
• Experience working across complex, matrixed organisations and multiple geographies.

Additional Information

We are committed to our planet. In each project we design, engineer and operate we care deeply about the legacy we are leaving behind. As part of our team, you will have a unique opportunity to use your skills and expertise to shape a better future for our communities in the UK, and all around the globe. Our commitment is translated in the work carried out by our Egis Foundation, which funds concrete actions to address the climate crisis and is focused on educational and social initiatives that will help in the responsible and sustainable shift towards a sustainable world.

We are an Equal Opportunities employer and we strive to build a workforce that truly reflects the communities we represent. We welcome candidates from all backgrounds, regardless of age, disability, gender, gender identity, gender expression, race, religion or belief, sexual orientation, socioeconomic background, and any other protected characteristic. If you decide to apply for an opportunity with us, your application will be assessed based purely on your experience, the essential and desirable criteria, and your suitability for the role. We value each and every one's contribution as this builds our culture and means that if you work with us, you will be included, listened to, and respected.