At a Glance
- Tasks: Support CRM and retention activities for top e-commerce brands using Klaviyo.
- Company: Join Affluent, a leading UK e-commerce growth agency.
- Benefits: Competitive salary, 26 days annual leave, and fully remote work.
- Other info: Flexible hours and clear career progression in a supportive culture.
- Why this job: Make a real impact on customer loyalty and brand growth.
- Qualifications: 1-2 years in CRM or email marketing with Klaviyo experience.
The predicted salary is between 33000 - 38000 £ per year.
Reports to
Head of Retention
Location
Remote (Office in Sheffield)
Compensation
- £33,000-38,000 (depending on experience)
- Your Mission
You’ll support the delivery of high-performing CRM and retention activity across a portfolio of established e-commerce brands.
Working closely with the Head of Retention and wider delivery team, you’ll help plan, build, launch and optimise email and SMS campaigns through Klaviyo.
From setting up flows and audience segments to coordinating campaign calendars and analysing performance, you’ll play a hands‑on role in making sure every account delivers consistently strong retention activity.
This is an ideal opportunity for someone with
1–2 years of CRM, email or retention marketing experience who already understands Klaviyo and e-commerce, and now wants to develop their strategic and commercial skills across multiple DTC brands.
About Affluent
Affluent is one of the UK's leading e-commerce growth agencies.
We help ambitious DTC brands scale through world-class creative strategy, performance marketing, content and retention systems.
Our team has managed over £150 million in Meta ad spend and works with some of the fastest-growing brands in the UK and internationally.
We’re building a business known not only for the results we generate, but for the quality of thinking and execution behind them.
Why This Role Matters
CRM is a critical part of how our clients turn first-time customers into loyal, repeat buyers.
You’ll help ensure our clients are delivering the right message, to the right customer, at the right time.
That means maintaining strong campaign calendars, building and improving Klaviyo flows, creating effective audience segments and using performance data to identify opportunities for improvement.
You’ll have the opportunity to work across multiple established e-commerce brands, giving you exposure to different customer journeys, retention challenges and growth strategies while developing your expertise in CRM.
Key Responsibilities
- CRM Campaign Delivery
- Support the planning and delivery of email and SMS activity across 6–8 e-commerce brands
- Build, schedule and launch campaigns within Klaviyo
- Support the creation and optimisation of automated email flows
- Build and manage customer segments to ensure campaigns reach the right audiences
- Maintain promotional and CRM calendars across assigned accounts
- Ensure campaigns are delivered accurately and on schedule
- Work hands‑on within Klaviyo across campaigns, flows, segmentation and reporting
- Support the ongoing management and optimisation of existing flow architecture
- Identify opportunities to improve customer journeys and lifecycle communications
- Assist with testing different audiences, messaging, offers and send strategies
- Support troubleshooting and basic integrations where required
- Briefing & Quality Assurance
- Brief internal copywriters, designers and email specialists on upcoming campaigns
- Coordinate assets and ensure campaigns are ready ahead of scheduled launch dates
- QA emails and SMS campaigns before launch, including links, copy, design, segmentation and technical setup
- Maintain consistently high standards across every account
- Performance & Optimisation
- Monitor key CRM metrics including revenue, conversion rate, click rate, flow performance and repeat purchase behaviour
- Produce regular performance reporting across assigned accounts
- Identify trends, opportunities and underperforming campaigns
- Support the Head of Retention in turning performance data into actionable recommendations
- Contribute ideas for improving campaigns, flows and customer journeys
- Client & Account Support
- Support client planning sessions and performance reviews
- Prepare campaign calendars, reporting and recommendations for client meetings
- Communicate clearly with clients and internal stakeholders on campaign progress and requirements
- Develop the confidence and commercial understanding to take greater ownership of accounts over time
- Cross-Functional Collaboration
- Work closely with copywriters, designers and email specialists to deliver campaigns
- Collaborate with performance marketing and creative teams to ensure CRM activity aligns with wider brand activity
- Share learnings and best practices across the retention team
- Success Looks Like
Within your first 12 months
- Campaigns and flows are consistently delivered accurately and on time
- You can confidently manage day-to-day Klaviyo activity across multiple brands
- Email and SMS performance improves through regular testing and optimisation
- You understand the commercial impact of CRM beyond individual campaign metrics
- Clients and internal teams trust you to manage CRM activity effectively
- You begin taking greater ownership of account planning and retention strategy
- You're developing towards becoming a strong CRM and retention specialist
- What We’re Looking For
- 1–2 years of experience within CRM, email marketing or retention marketing
- Hands‑on experience using
- Klaviyo within an e-commerce environment
- Good understanding of email campaigns, automated flows and customer segmentation
- Experience working with e‑commerce or DTC brands
- Comfortable analysing campaign performance and using data to make recommendations
- Strong organisation and attention to detail
- Confidence managing multiple campaigns, deadlines and priorities simultaneously
- Clear written and verbal communication skills
- A proactive mindset and willingness to learn
- Comfortable working independently while collaborating closely with a wider team
- Agency experience is beneficial but not essential
- Bonus Points
- Experience with SMS marketing
- Experience with Shopify
- Experience with A/B testing and campaign optimisation
- Exposure to beauty, fashion, health, wellness, food & beverage or lifestyle brands
- Experience working across multiple brands or accounts
- Familiarity with other CRM or email platforms
- Experience using AI tools to support CRM workflows and analysis
You’re someone who enjoys building systems, not just sending campaigns.
You think in flows, triggers, and segments, and you care about the mechanics behind why retention works-not just what gets sent.
You take ownership, think commercially, and care about outcomes more than activity. You’re motivated by the challenge of scaling retention across multiple ambitious brands.
What You’ll Get
- 26 Days Annual leave entitlement
- Work with established e‑commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path over 6,12 and 18 months as the retention function scales
- Supportive, high-performance culture that values work‑life balance
- #J-18808-Ljbffr
CRM Executive in Sheffield employer: Affluent.co
Affluent.co is an exceptional employer that fosters a vibrant and innovative work culture, perfect for creative strategists eager to make a significant impact in the DTC space. With a strong emphasis on employee growth through structured training and mentorship, team members are empowered to take ownership of key projects while collaborating with ambitious brands. Located in the heart of the UK’s e-commerce landscape, Affluent.co offers unique opportunities to drive meaningful change and achieve professional fulfilment.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Affluent.co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Affluent.co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Affluent.co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Affluent.co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Affluent.co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Affluent.co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Affluent.co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Affluent.co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Affluent.co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Affluent.co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
