Email & Retention Manager in Oxford

You don't just build Klaviyo flows – you design retention systems that drive serious revenue.

Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results – not day-to-day email building.

We've generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we're looking for someone who can own retention at a high level and help our clients maximise lifetime value.

This role is for you if you:

• Design retention strategy, not just campaigns
• Understand flow architecture, segmentation logic, and why systems work
• Enjoy owning outcomes while directing a specialist delivery team
• Care deeply about quality control and performance

What you'll be responsible for:

• Owning retention strategy for 6-8 e-commerce brands
• Designing advanced Klaviyo flow architecture and segmentation strategies
• Briefing internal copywriters, designers, and email specialists with clear technical requirements
• QA'ing all builds before launch – you're the final quality gate
• Leading planning sessions, promotional calendars, and performance reviews
• Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)

Experience we're looking for:

• 3+ years of strategic Klaviyo experience (agency or in-house)
• Deep technical knowledge of flows, segmentation, and integrations
• Experience working on mature retention programs where email/SMS is a major revenue driver
• Confidence managing multiple clients and directing a small specialist team
• Strong communication skills with clients and stakeholders

Why join Affluent:

• Work with established e-commerce brands with real budgets and ambition
• Focus on strategy – you have a dedicated team to execute
• Fully remote (UK-based) with flexible hours
• Clear progression path as the retention function scales
• Supportive, high-performance culture that values work-life balance

Remote (UK-based)

£33,000–£40,000