Your Mission
Develop and scale high-performing creative systems that drive growth across a portfolio of ambitious DTC brands.
You won't spend your time editing videos or designing ads. Your role is to identify what drives performance, build winning creative strategies, and work with our internal creative team to bring those ideas to life. You'll sit at the intersection of creative, performance marketing, customer psychology, and commercial strategy-helping brands uncover opportunities, improve efficiency, and scale through better creative.
Why This Role Matters
Creative is now the biggest lever in performance marketing.
The brands that win are not simply producing more content-they're building stronger creative systems, better customer insights, and more effective strategic thinking. This role exists to help our clients uncover those opportunities and turn them into scalable growth. You'll be responsible for developing creative strategies that influence millions of impressions, shape customer perception, and directly impact revenue growth across multiple brands.
About Affluent
Affluent is one of the UK's leading e-commerce growth agencies. We help ambitious DTC brands scale through world-class creative strategy, performance marketing, and content systems. Our team has managed over £150 million in Meta ad spend and works with some of the fastest-growing brands in the UK and internationally.
We're building a business known not only for the results we generate, but for the ideas we share. This role will play a key part in making that happen.
Key Responsibilities
Own creative strategy across a portfolio of 3–4 DTC brands
Develop customer insights, messaging frameworks, offers, and creative angles
Identify opportunities to improve performance through stronger creative thinking
Build testing roadmaps aligned with business objectives
Translate commercial goals into actionable creative strategies
Ideation & Concept Development
Lead weekly ideation sessions
Develop hooks, concepts, scripts, and campaign ideas
Create clear creative briefs for designers, editors, and creators
Generate new testing opportunities based on market insights and performance data
Ensure a consistent pipeline of fresh concepts and creative experiments
Performance Analysis
Analyse creative performance across Meta and other paid social channels
Identify patterns, winning themes, and creative opportunities
Use data and customer feedback to inform future creative decisions
Continuously refine messaging, offers, and creative frameworks
Present findings and recommendations internally and externally
Act as the strategic creative lead for assigned accounts
Lead creative strategy calls and reviews
Present concepts, insights, and recommendations confidently
Build trusted relationships with clients and internal stakeholders
Ensure creative work aligns with both performance goals and brand objectives
Cross-Functional Collaboration
Work closely with media buyers, designers, editors, and creators
Ensure creative output aligns with strategic direction
Maintain high standards across all deliverables
Support the wider creative team with strategic thinking and best practice
Success Looks Like
Within your first 12 months:
Assigned brands consistently improve creative performance
Strong testing systems are operating across all accounts
Winning concepts are identified and scaled faster
Clients view you as a trusted strategic partner
Creative output becomes more predictable, effective, and commercially impactful
Affluent continues to strengthen its reputation as a leader in performance creative
What We're Looking For
3+ years' experience in creative strategy, performance marketing, growth marketing, or a related role
Experience working with DTC or e-commerce brands
Strong understanding of Meta advertising and performance creative
Proven ability to develop creative concepts, messaging frameworks, and performance-driven creative strategies
Experience analysing performance data and translating insights into creative recommendations
Strong understanding of customer psychology and consumer behaviour
Excellent communication and presentation skills
Comfortable managing multiple brands and projects simultaneously
Highly organised with strong attention to detail
Proactive, commercially minded, and able to work independently
Experience working within an agency environment is preferred
Bonus Points
Experience across beauty, fashion, health, wellness, food & beverage, or lifestyle brands
Direct response copywriting experience
Experience using AI tools to support research, ideation, and creative workflows
You're someone who enjoys solving problems, uncovering insights, and finding new ways to drive growth. You take ownership, think commercially, and care about outcomes more than activity. You're equally comfortable discussing customer psychology, creative concepts, and performance metrics-and you're motivated by the challenge of helping multiple brands grow through better creative.
What You'll Get
Structured training and development
Direct access to senior strategists and founders
Exposure to a diverse portfolio of ambitious DTC brands
Significant ownership and responsibility
Hybrid and remote working
Additional day off for your birthday
Company pension plan
Work with some of the fastest-growing consumer brands in the market
Join a high-performance creative team
Regular workshops, training, and off-sites
A culture built on ownership, ambition, and continuous improvement
Interested?
If you're passionate about performance marketing, customer psychology, and building creative strategies that drive real business growth, we'd love to hear from you.
Join Affluent and help shape the creative systems behind some of the most ambitious DTC brands in the market.
#J-18808-Ljbffr
Develop and scale high-performing creative systems that drive growth across a portfolio of ambitious DTC brands.
You won't spend your time editing videos or designing ads. Your role is to identify what drives performance, build winning creative strategies, and work with our internal creative team to bring those ideas to life. You'll sit at the intersection of creative, performance marketing, customer psychology, and commercial strategy-helping brands uncover opportunities, improve efficiency, and scale through better creative.
Why This Role Matters
Creative is now the biggest lever in performance marketing.
The brands that win are not simply producing more content-they're building stronger creative systems, better customer insights, and more effective strategic thinking. This role exists to help our clients uncover those opportunities and turn them into scalable growth. You'll be responsible for developing creative strategies that influence millions of impressions, shape customer perception, and directly impact revenue growth across multiple brands.
About Affluent
Affluent is one of the UK's leading e-commerce growth agencies. We help ambitious DTC brands scale through world-class creative strategy, performance marketing, and content systems. Our team has managed over £150 million in Meta ad spend and works with some of the fastest-growing brands in the UK and internationally.
We're building a business known not only for the results we generate, but for the ideas we share. This role will play a key part in making that happen.
Key Responsibilities
Own creative strategy across a portfolio of 3–4 DTC brands
Develop customer insights, messaging frameworks, offers, and creative angles
Identify opportunities to improve performance through stronger creative thinking
Build testing roadmaps aligned with business objectives
Translate commercial goals into actionable creative strategies
Ideation & Concept Development
Lead weekly ideation sessions
Develop hooks, concepts, scripts, and campaign ideas
Create clear creative briefs for designers, editors, and creators
Generate new testing opportunities based on market insights and performance data
Ensure a consistent pipeline of fresh concepts and creative experiments
Performance Analysis
Analyse creative performance across Meta and other paid social channels
Identify patterns, winning themes, and creative opportunities
Use data and customer feedback to inform future creative decisions
Continuously refine messaging, offers, and creative frameworks
Present findings and recommendations internally and externally
Act as the strategic creative lead for assigned accounts
Lead creative strategy calls and reviews
Present concepts, insights, and recommendations confidently
Build trusted relationships with clients and internal stakeholders
Ensure creative work aligns with both performance goals and brand objectives
Cross-Functional Collaboration
Work closely with media buyers, designers, editors, and creators
Ensure creative output aligns with strategic direction
Maintain high standards across all deliverables
Support the wider creative team with strategic thinking and best practice
Success Looks Like
Within your first 12 months:
Assigned brands consistently improve creative performance
Strong testing systems are operating across all accounts
Winning concepts are identified and scaled faster
Clients view you as a trusted strategic partner
Creative output becomes more predictable, effective, and commercially impactful
Affluent continues to strengthen its reputation as a leader in performance creative
What We're Looking For
3+ years' experience in creative strategy, performance marketing, growth marketing, or a related role
Experience working with DTC or e-commerce brands
Strong understanding of Meta advertising and performance creative
Proven ability to develop creative concepts, messaging frameworks, and performance-driven creative strategies
Experience analysing performance data and translating insights into creative recommendations
Strong understanding of customer psychology and consumer behaviour
Excellent communication and presentation skills
Comfortable managing multiple brands and projects simultaneously
Highly organised with strong attention to detail
Proactive, commercially minded, and able to work independently
Experience working within an agency environment is preferred
Bonus Points
Experience across beauty, fashion, health, wellness, food & beverage, or lifestyle brands
Direct response copywriting experience
Experience using AI tools to support research, ideation, and creative workflows
You're someone who enjoys solving problems, uncovering insights, and finding new ways to drive growth. You take ownership, think commercially, and care about outcomes more than activity. You're equally comfortable discussing customer psychology, creative concepts, and performance metrics-and you're motivated by the challenge of helping multiple brands grow through better creative.
What You'll Get
Structured training and development
Direct access to senior strategists and founders
Exposure to a diverse portfolio of ambitious DTC brands
Significant ownership and responsibility
Hybrid and remote working
Additional day off for your birthday
Company pension plan
Work with some of the fastest-growing consumer brands in the market
Join a high-performance creative team
Regular workshops, training, and off-sites
A culture built on ownership, ambition, and continuous improvement
Interested?
If you're passionate about performance marketing, customer psychology, and building creative strategies that drive real business growth, we'd love to hear from you.
Join Affluent and help shape the creative systems behind some of the most ambitious DTC brands in the market.
#J-18808-Ljbffr
Performance Creative Strategist in London employer: Affluent.co
Affluent.co is an exceptional employer that fosters a vibrant and innovative work culture, perfect for creative strategists eager to make a significant impact in the DTC space. With a strong emphasis on employee growth through structured training and mentorship, team members are empowered to take ownership of key projects while collaborating with ambitious brands. Located in the heart of the UK’s e-commerce landscape, Affluent.co offers unique opportunities to drive meaningful change and achieve professional fulfilment.
