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- Tasks: Lead retention strategies for multiple e-commerce brands and optimise key metrics.
- Company: Join Affluent, a leader in driving revenue for D2C brands.
- Benefits: Fully remote work, flexible hours, and a clear progression path.
- Why this job: Make a real impact on retention strategies and work with ambitious brands.
- Qualifications: 3+ years of Klaviyo experience and strong communication skills.
- Other info: Supportive culture that values work-life balance and high performance.
The predicted salary is between 33000 - 40000 £ per year.
You don’t just build Klaviyo flows - you design retention systems that drive serious revenue. Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building. We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.
This role is for you if you:
- Design retention strategy, not just campaigns
- Understand flow architecture, segmentation logic, and why systems work
- Enjoy owning outcomes while directing a specialist delivery team
- Care deeply about quality control and performance
What you’ll be responsible for:
- Owning retention strategy for 6-8 e-commerce brands
- Designing advanced Klaviyo flow architecture and segmentation strategies
- Briefing internal copywriters, designers, and email specialists with clear technical requirements
- QA’ing all builds before launch - you’re the final quality gate
- Leading planning sessions, promotional calendars, and performance reviews
- Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)
Experience we’re looking for:
- 3+ years of strategic Klaviyo experience (agency or in-house)
- Deep technical knowledge of flows, segmentation, and integrations
- Experience working on mature retention programs where email/SMS is a major revenue driver
- Confidence managing multiple clients and directing a small specialist team
- Strong communication skills with clients and stakeholders
Why join Affluent:
- Work with established e-commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path as the retention function scales
- Supportive, high-performance culture that values work-life balance
Remote (UK-based) £33,000–£40,000
Email & Retention Manager in Kingston upon Hull employer: Affluent.co
Contact Detail:
Affluent.co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Manager in Kingston upon Hull
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and email marketing space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have a lead on that perfect role!
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past Klaviyo projects and retention strategies. This will not only demonstrate your skills but also give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your strategic thinking and problem-solving skills. Be ready to discuss how you've designed retention systems in the past and how you can help brands maximise their lifetime value. Practice makes perfect!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can own retention at a high level. Plus, it’s a great way to ensure your application gets the attention it deserves!
We think you need these skills to ace Email & Retention Manager in Kingston upon Hull
Some tips for your application 🫡
Show Your Strategic Side: When you're writing your application, make sure to highlight your experience in designing retention strategies. We want to see how you've driven results in previous roles, so don’t hold back on the details!
Get Technical: Since this role is all about Klaviyo flows and segmentation, be sure to showcase your technical knowledge. Mention specific projects where you’ve implemented flow architecture or optimised retention metrics – we love a good success story!
Quality Matters: We care deeply about quality control, so let us know how you ensure high standards in your work. Share examples of how you've QA’d builds or led teams to maintain performance – it’ll show us you’re the right fit for our culture.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you get all the updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Affluent.co
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo flows and retention strategies. Brush up on your technical knowledge of flow architecture and segmentation logic, as you'll need to demonstrate your expertise during the interview. Be ready to discuss specific examples of how you've designed retention systems that have driven revenue.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in developing retention strategies rather than just campaigns. Think of concrete examples where your strategic approach has led to measurable outcomes, like increased LTV or repeat purchase rates. This will show that you can own retention at a high level.
✨Communicate Clearly and Confidently
Since this role involves briefing internal teams and managing client relationships, practice articulating your ideas clearly. Use examples from your past roles to illustrate how you’ve effectively communicated technical requirements to copywriters, designers, and email specialists.
✨Prepare for Quality Control Questions
Expect questions about quality assurance processes and how you ensure high performance in your projects. Be ready to explain your approach to QA’ing builds before launch and how you monitor key retention metrics. This will highlight your attention to detail and commitment to quality.
