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- Tasks: Lead retention strategies for multiple e-commerce brands and optimise key metrics.
- Company: Join Affluent, a leader in driving revenue for D2C brands.
- Benefits: Fully remote work, flexible hours, and a clear progression path.
- Why this job: Make a real impact on retention strategies and work with ambitious brands.
- Qualifications: 3+ years of Klaviyo experience and strong communication skills.
- Other info: Supportive culture that values work-life balance and high performance.
The predicted salary is between 33000 - 40000 £ per year.
You don’t just build Klaviyo flows - you design retention systems that drive serious revenue. Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building. We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.
This role is for you if you:
- Design retention strategy, not just campaigns
- Understand flow architecture, segmentation logic, and why systems work
- Enjoy owning outcomes while directing a specialist delivery team
- Care deeply about quality control and performance
What you’ll be responsible for:
- Owning retention strategy for 6-8 e-commerce brands
- Designing advanced Klaviyo flow architecture and segmentation strategies
- Briefing internal copywriters, designers, and email specialists with clear technical requirements
- QA’ing all builds before launch - you’re the final quality gate
- Leading planning sessions, promotional calendars, and performance reviews
- Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)
Experience we’re looking for:
- 3+ years of strategic Klaviyo experience (agency or in-house)
- Deep technical knowledge of flows, segmentation, and integrations
- Experience working on mature retention programs where email/SMS is a major revenue driver
- Confidence managing multiple clients and directing a small specialist team
- Strong communication skills with clients and stakeholders
Why join Affluent:
- Work with established e-commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path as the retention function scales
- Supportive, high-performance culture that values work-life balance
Remote (UK-based) £33,000–£40,000
Email & Retention Manager in Gloucester employer: Affluent.co
Contact Detail:
Affluent.co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Manager in Gloucester
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with Klaviyo. Join relevant groups on LinkedIn or attend virtual meetups to connect with potential employers and get insider info on job openings.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best retention strategies and Klaviyo flows. This will not only demonstrate your skills but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of retention metrics and flow architecture. Be ready to discuss how you've driven revenue in past roles and how you can apply that experience to Affluent's clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Email & Retention Manager in Gloucester
Some tips for your application 🫡
Show Your Strategic Side: When writing your application, make sure to highlight your experience in designing retention strategies. We want to see how you've driven results in previous roles, so don’t hold back on the details!
Be Clear and Concise: We appreciate clarity! Use straightforward language to explain your past experiences with Klaviyo flows and retention systems. Avoid jargon unless it’s absolutely necessary, and keep it easy to read.
Tailor Your Application: Make your application stand out by tailoring it specifically to our job description. Mention how your skills align with the responsibilities we’ve outlined, especially around quality control and performance monitoring.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Affluent.co
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo flows and retention strategies. Brush up on your technical knowledge of flow architecture and segmentation logic, as you'll need to demonstrate your expertise in these areas during the interview.
✨Showcase Your Strategic Thinking
Prepare examples of how you've designed retention systems that drive revenue in previous roles. Be ready to discuss specific metrics like LTV and repeat purchase rates, and how your strategies have positively impacted them.
✨Communicate Clearly and Confidently
Since this role involves leading a team and working with clients, practice articulating your ideas clearly. Think about how you can convey complex technical requirements to non-technical stakeholders without losing them in jargon.
✨Demonstrate Quality Control Skills
Be prepared to talk about your approach to QA and how you ensure high-quality outputs. Share any processes or tools you use to monitor performance and optimise retention metrics, as this will show your attention to detail and commitment to excellence.
