At a Glance
- Tasks: Lead retention strategies for top e-commerce brands and manage a creative team.
- Company: Join Affluent, a leading D2C growth agency with a track record of £200M+ in revenue.
- Benefits: Enjoy remote work, flexible hours, 28 days holiday, and a £1,000 annual training budget.
- Other info: Opportunity for career growth from Retention Manager to Senior Retention Manager.
- Why this job: Shape retention strategies that drive real impact and build loyal customer bases.
- Qualifications: 3+ years Klaviyo experience, strong leadership skills, and a data-driven mindset.
The predicted salary is between 30000 - 35000 £ per year.
Location: Remote (UK-based)
Salary: £30,000-£35,000
Apply: jackie.ginger@affluent.co
About Affluent
We\'re a D2C growth agency that\'s generated £200M+ in revenue for e-commerce brands. We don\'t just run ads - we engineer scale. We combine strategic thinking with execution excellence, and we need a Klaviyo expert to lead retention strategy across our client portfolio. Because acquisition wins you the customer, but retention builds the empire.
The Role
You\'ll own retention strategy for 6-8 established e-commerce brands while directing our internal team of copywriters, designers, and email specialists.
Here\'s how it works: You design the strategy and flow architecture, brief the team on what to build with precise technical requirements, QA everything before launch, and own the results. You\'re not building every email yourself - you\'re the strategic lead ensuring flawless technical implementation.
What You\'ll Do
- Lead client retention strategy and quarterly planning sessions
- Design complex Klaviyo flow architecture (segment logic, conditional splits, triggers, timing)
- Brief your team with clear technical requirements for flows, campaigns, and SMS
- Check all builds before launch - you\'re the final check for quality control
- Plan seasonal offers to support additional revenue and brand growth
- Define segmentation strategies using analysis, purchase behavior, and predictive analytics
- Present monthly performance reviews with data-driven recommendations
- Plan promotional calendars and coordinate cross-functional implementation
- Monitor retention KPIs (repeat purchase rate, customer LTV, flow revenue) and identify optimisation opportunities
This is your chance to shape how category-defining brands maximise lifetime value, reduce churn, and build loyal customer bases that fuel long-term growth.
Requirements
Essential:
- 3+ years strategic Klaviyo experience (agency or in-house)
- Deep technical knowledge: complex flows, segmentation, integrations, dynamic content
- Experience managing or mentoring team members (you\'ll be directing 3-4 specialists)
- Proven ability to QA technical builds and spot errors before they go live
- Track record where email/SMS retention drives 30-40%+ of total brand revenue (not revenue increase—actual channel contribution)
- Strong understanding of deliverability, list hygiene, and compliance
- Excellent client communication and presentation skills
Ideal Experience:
- Previous Senior Email/Retention Lead role
- SMS platform experience (Attentive, Postscript)
- Familiarity with Shopify, Recharge, Triple Whale
- Agency experience managing multiple clients simultaneously
Who You Are
- Strategic Klaviyo expert who understands why approaches work, not just how to build them
- Natural leader who can brief and guide without micromanaging
- Detail-obsessed - you spot broken logic, incorrect segments, and edge cases instantly
- Data-informed - metrics guide your strategy decisions
- Clear communicator - you explain complex technical concepts to non-technical clients
- Self-sufficient - you identify problems, design solutions, and brief seamlessly
Why Join Affluent
- Work with established e-commerce brands that have real budgets and ambition
- You have a dedicated team - focus on strategy, not building every asset yourself
- Fully remote with flexible hours (core overlap 9am-5pm GMT)
- High-performance culture that values collaboration and work-life balance
- Clear growth path: Retention Manager → Senior Retention Manager (increased autonomy, larger clients, mentoring junior strategists)
- 28 days holiday + birthday off
- £1,000 annual training budget + quarterly team training sessions
- Quarterly team meetups (travel covered)
- Pension contribution
The Reality Check
You\'ll manage 6-8 clients simultaneously. Some accounts are straightforward maintenance mode, others are complex growth projects. Expect busy periods around BFCM, product launches, and end-of-quarter pushes. You\'ll need to balance client demands with team capacity.
Client communication expectations: respond within 24 hours on weekdays. Occasional evening work during major launches (with time back in lieu). No weekend expectations outside of BFCM week.
How to Apply
Email jackie.ginger@affluent.co with:
- Your CV
- A brief example (3-4 sentences) of a retention strategy you designed, the technical complexity involved, and the measurable results it delivered
- LinkedIn profile (optional)
Locations
Email and Retention Manager (D2C Agency) in Hampshire, Portsmouth employer: Affluent.co
Affluent.co is an exceptional employer that fosters a vibrant and innovative work culture, perfect for creative strategists eager to make a significant impact in the DTC space. With a strong emphasis on employee growth through structured training and mentorship, team members are empowered to take ownership of key projects while collaborating with ambitious brands. Located in the heart of the UK’s e-commerce landscape, Affluent.co offers unique opportunities to drive meaningful change and achieve professional fulfilment.
StudySmarter Expert Advice🤫
We think this is how you could land Email and Retention Manager (D2C Agency) in Hampshire, Portsmouth
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Affluent.co are looking for when hiring for a Email and Retention Manager (D2C Agency).
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Affluent.co for the Email and Retention Manager (D2C Agency), a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Affluent.co as a Email and Retention Manager (D2C Agency), rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Affluent.co’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Email and Retention Manager (D2C Agency).
We think you need these skills to ace Email and Retention Manager (D2C Agency) in Hampshire, Portsmouth
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Affluent.co, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Affluent.co's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Affluent.co. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Affluent.co
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Affluent.co uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Affluent.co. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
