At a Glance
- Tasks: Develop and scale creative strategies that drive growth for ambitious DTC brands.
- Company: Join Affluent, a leading e-commerce growth agency in the UK.
- Benefits: Competitive salary, hybrid working, 26 days holiday, and professional development opportunities.
- Other info: Collaborate with top brands and enjoy a culture of ownership and ambition.
- Why this job: Make a real impact on brand growth through innovative creative strategies.
- Qualifications: 3+ years in creative strategy or performance marketing, with strong analytical skills.
The predicted salary is between 45000 - 55000 £ per year.
Your Mission
Develop and scale high-performing creative systems that drive growth across a portfolio of ambitious DTC brands. You won't spend your time editing videos or designing ads. Your role is to identify what drives performance, build winning creative strategies, and work with our internal creative team to bring those ideas to life. You'll sit at the intersection of creative, performance marketing, customer psychology, and commercial strategy-helping brands uncover opportunities, improve efficiency, and scale through better creative.
Why This Role Matters
Creative is now the biggest lever in performance marketing. The brands that win are not simply producing more content-they're building stronger creative systems, better customer insights, and more effective strategic thinking. This role exists to help our clients uncover those opportunities and turn them into scalable growth. You'll be responsible for developing creative strategies that influence millions of impressions, shape customer perception, and directly impact revenue growth across multiple brands.
About Affluent
Affluent is one of the UK's leading e-commerce growth agencies. We help ambitious DTC brands scale through world-class creative strategy, performance marketing, and content systems. Our team has managed over £150 million in Meta ad spend and works with some of the fastest-growing brands in the UK and internationally. We're building a business known not only for the results we generate, but for the ideas we share. This role will play a key part in making that happen.
Key Responsibilities:
- Creative Strategy & Planning
Own creative strategy across a portfolio of 3–4 DTC brands. Develop customer insights, messaging frameworks, offers, and creative angles. Identify opportunities to improve performance through stronger creative thinking. Build testing roadmaps aligned with business objectives. Translate commercial goals into actionable creative strategies. - Ideation & Concept Development
Lead weekly ideation sessions. Develop hooks, concepts, scripts, and campaign ideas. Create clear creative briefs for designers, editors, and creators. Generate new testing opportunities based on market insights and performance data. Ensure a consistent pipeline of fresh concepts and creative experiments. - Performance Analysis
Analyse creative performance across Meta and other paid social channels. Identify patterns, winning themes, and creative opportunities. Use data and customer feedback to inform future creative decisions. Continuously refine messaging, offers, and creative frameworks. Present findings and recommendations internally and externally. - Client Strategy & Communication
Act as the strategic creative lead for assigned accounts. Lead creative strategy calls and reviews. Present concepts, insights, and recommendations confidently. Build trusted relationships with clients and internal stakeholders. Ensure creative work aligns with both performance goals and brand objectives. - Cross-Functional Collaboration
Work closely with media buyers, designers, editors, and creators. Ensure creative output aligns with strategic direction. Maintain high standards across all deliverables. Support the wider creative team with strategic thinking and best practice.
Success Looks Like
Within your first 12 months: Assigned brands consistently improve creative performance. Strong testing systems are operating across all accounts. Winning concepts are identified and scaled faster. Clients view you as a trusted strategic partner. Creative output becomes more predictable, effective, and commercially impactful. Affluent continues to strengthen its reputation as a leader in performance creative.
What We're Looking For:
3+ years' experience in creative strategy, performance marketing, growth marketing, or a related role. Experience working with DTC or e-commerce brands. Strong understanding of Meta advertising and performance creative. Proven ability to develop creative concepts, messaging frameworks, and performance-driven creative strategies. Experience analysing performance data and translating insights into creative recommendations. Strong understanding of customer psychology and consumer behaviour. Excellent communication and presentation skills. Comfortable managing multiple brands and projects simultaneously. Highly organised with strong attention to detail. Proactive, commercially minded, and able to work independently. Experience working within an agency environment is preferred.
Bonus Points
Experience across beauty, fashion, health, wellness, food & beverage, or lifestyle brands. Direct response copywriting experience. Experience using AI tools to support research, ideation, and creative workflows.
Attitude
You're someone who enjoys solving problems, uncovering insights, and finding new ways to drive growth. You take ownership, think commercially, and care about outcomes more than activity. You're equally comfortable discussing customer psychology, creative concepts, and performance metrics-and you're motivated by the challenge of helping multiple brands grow through better creative.
What You'll Get
Structured training and development. Direct access to senior strategists and founders. Exposure to a diverse portfolio of ambitious DTC brands. Significant ownership and responsibility. Hybrid and remote working. 26 days paid holiday plus public holidays. Additional day off for your birthday. Company pension plan. Work with some of the fastest-growing consumer brands in the market. Join a high-performance creative team. Regular workshops, training, and off-sites. A culture built on ownership, ambition, and continuous improvement.
Interested?
If you're passionate about performance marketing, customer psychology, and building creative strategies that drive real business growth, we'd love to hear from you. Join Affluent and help shape the creative systems behind some of the most ambitious DTC brands in the market.
Performance Creative Strategist in Coventry employer: Affluent.co
Affluent is an exceptional employer that fosters a culture of ownership, ambition, and continuous improvement, making it an ideal place for a Performance Creative Strategist. With structured training, direct access to senior strategists, and the opportunity to work with some of the fastest-growing DTC brands, employees are empowered to develop their skills and drive impactful creative strategies. The remote collaboration model ensures flexibility while maintaining a high-performance environment, allowing team members to thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Creative Strategist in Coventry
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Affluent.co and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Affluent.co are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Affluent.co on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Affluent.co. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Creative Strategist in Coventry
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Affluent.co. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Affluent.co:Show us that you’ve done your homework! In your application, briefly mention what you admire about Affluent.co’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Affluent.co
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Affluent.co will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Affluent.co, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
