At a Glance
- Tasks: Lead retention strategies for multiple e-commerce brands and optimise key metrics.
- Company: Join Affluent, a leader in driving revenue for D2C brands.
- Benefits: Fully remote work, flexible hours, and a clear progression path.
- Why this job: Make a real impact on retention strategies and work with ambitious brands.
- Qualifications: 3+ years of Klaviyo experience and strong communication skills.
- Other info: Supportive culture that values work-life balance and high performance.
The predicted salary is between 33000 - 40000 £ per year.
You don’t just build Klaviyo flows - you design retention systems that drive serious revenue. Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building. We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.
This role is for you if you:
- Design retention strategy, not just campaigns
- Understand flow architecture, segmentation logic, and why systems work
- Enjoy owning outcomes while directing a specialist delivery team
- Care deeply about quality control and performance
What you’ll be responsible for:
- Owning retention strategy for 6-8 e-commerce brands
- Designing advanced Klaviyo flow architecture and segmentation strategies
- Briefing internal copywriters, designers, and email specialists with clear technical requirements
- QA’ing all builds before launch - you’re the final quality gate
- Leading planning sessions, promotional calendars, and performance reviews
- Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)
Experience we’re looking for:
- 3+ years of strategic Klaviyo experience (agency or in-house)
- Deep technical knowledge of flows, segmentation, and integrations
- Experience working on mature retention programs where email/SMS is a major revenue driver
- Confidence managing multiple clients and directing a small specialist team
- Strong communication skills with clients and stakeholders
Why join Affluent:
- Work with established e-commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path as the retention function scales
- Supportive, high-performance culture that values work-life balance
Remote (UK-based) £33,000–£40,000
Email & Retention Manager in Coventry employer: Affluent.co
Contact Detail:
Affluent.co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Manager in Coventry
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and email marketing space on LinkedIn. Join relevant groups, participate in discussions, and don’t be shy about asking for advice or insights. You never know who might have a lead on your dream job!
✨Tip Number 2
Showcase your expertise! Create a portfolio that highlights your best Klaviyo flows and retention strategies. Use case studies to demonstrate how you’ve driven revenue and improved metrics like LTV and repeat purchase rates. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your strategic thinking skills. Be ready to discuss how you would approach retention for multiple brands and what metrics you’d focus on. Practice articulating your thought process clearly, as strong communication is key in this role.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can own retention at a high level. Keep an eye on our job postings and make sure your application reflects your passion for strategy and results-driven work.
We think you need these skills to ace Email & Retention Manager in Coventry
Some tips for your application 🫡
Show Your Strategic Side: When you're writing your application, make sure to highlight your experience in designing retention strategies. We want to see how you've driven results in the past, so don’t hold back on sharing specific examples!
Get Technical: Since this role is all about Klaviyo flows and segmentation, be sure to showcase your technical knowledge. Talk about the systems you've worked with and how you've optimised them for better performance. We love a good tech-savvy candidate!
Quality Matters: We care deeply about quality control, so let us know how you ensure high standards in your work. Mention any processes you’ve implemented for QA or how you’ve led teams to maintain top-notch performance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Affluent.co
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo flows and retention strategies. Brush up on your technical knowledge of flow architecture and segmentation logic, as you'll need to demonstrate your expertise in these areas during the interview.
✨Showcase Your Strategic Thinking
Prepare examples of how you've designed retention systems that drive revenue in previous roles. Be ready to discuss specific metrics like LTV and repeat purchase rates, and how your strategies have positively impacted them.
✨Communicate Clearly and Confidently
Since this role involves leading a team and working with clients, practice articulating your ideas clearly. Think about how you can convey complex technical requirements to non-technical stakeholders without losing them in jargon.
✨Demonstrate Quality Control Skills
Be prepared to talk about your approach to QA and how you ensure high-quality outputs. Share any processes or tools you use to monitor performance and optimise retention metrics, as this will show your attention to detail and commitment to excellence.