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- Tasks: Lead retention strategies for multiple e-commerce brands and optimise key metrics.
- Company: Join Affluent, a leader in driving revenue for D2C brands.
- Benefits: Fully remote work, flexible hours, and a clear progression path.
- Why this job: Make a real impact on retention strategies and work with ambitious brands.
- Qualifications: 3+ years of Klaviyo experience and strong communication skills.
- Other info: Supportive culture that values work-life balance and high performance.
The predicted salary is between 33000 - 40000 £ per year.
You don’t just build Klaviyo flows - you design retention systems that drive serious revenue. Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building. We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.
This role is for you if you:
- Design retention strategy, not just campaigns
- Understand flow architecture, segmentation logic, and why systems work
- Enjoy owning outcomes while directing a specialist delivery team
- Care deeply about quality control and performance
What you’ll be responsible for:
- Owning retention strategy for 6-8 e-commerce brands
- Designing advanced Klaviyo flow architecture and segmentation strategies
- Briefing internal copywriters, designers, and email specialists with clear technical requirements
- QA’ing all builds before launch - you’re the final quality gate
- Leading planning sessions, promotional calendars, and performance reviews
- Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)
Experience we’re looking for:
- 3+ years of strategic Klaviyo experience (agency or in-house)
- Deep technical knowledge of flows, segmentation, and integrations
- Experience working on mature retention programs where email/SMS is a major revenue driver
- Confidence managing multiple clients and directing a small specialist team
- Strong communication skills with clients and stakeholders
Why join Affluent:
- Work with established e-commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path as the retention function scales
- Supportive, high-performance culture that values work-life balance
Remote (UK-based) £33,000–£40,000
Email & Retention Manager in Cheltenham employer: Affluent.co
Contact Detail:
Affluent.co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Manager in Cheltenham
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with Klaviyo. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your expertise! Create a portfolio or case studies showcasing your retention strategies and results. This will help you stand out when you’re chatting with potential employers.
✨Tip Number 3
Prepare for interviews by brushing up on your strategic thinking skills. Be ready to discuss how you’ve designed retention systems in the past and how you can apply that to their brands.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and take the time to connect with us directly. It shows you’re serious about landing the role.
We think you need these skills to ace Email & Retention Manager in Cheltenham
Some tips for your application 🫡
Show Your Strategic Side: When you're writing your application, make sure to highlight your experience in designing retention strategies. We want to see how you've driven results in the past, so don’t hold back on sharing specific examples!
Get Technical: Since this role is all about Klaviyo flows and segmentation, be sure to showcase your technical knowledge. Talk about the systems you've worked with and how you've optimised them for better performance. We love a good tech-savvy candidate!
Quality Matters: We care deeply about quality control, so let us know how you ensure high standards in your work. Mention any processes you’ve implemented for QA or how you’ve led teams to maintain top-notch performance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Affluent.co
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo’s features and capabilities. Brush up on flow architecture, segmentation logic, and how to optimise retention strategies. Being able to discuss specific examples of your past work with Klaviyo will show that you’re not just familiar with the tool, but that you can leverage it for serious revenue.
✨Showcase Your Strategic Thinking
Prepare to discuss how you’ve designed retention systems in previous roles. Think about the strategies you implemented and the outcomes they achieved. This is a senior role, so demonstrating your ability to think strategically and lead a team will be crucial.
✨Communicate Clearly and Confidently
Since this role involves briefing internal teams and managing client relationships, practice articulating your ideas clearly. Use examples from your experience to illustrate your points. Strong communication skills are key, so don’t shy away from showcasing your ability to convey complex concepts simply.
✨Prepare for Quality Control Questions
Expect questions about how you ensure quality in your work. Be ready to discuss your QA processes and how you monitor performance metrics like LTV and repeat purchase rates. Showing that you care deeply about quality control will resonate well with the interviewers.
