Senior Performance Creative Strategist in Birmingham

Location: Remote. Office in Sheffield

Salary: £50,000 - £60,000 Competitive, dependent on experience

Position Type: Full-Time

Who We Are:

Affluent Agency is one of the fastest-growing eCommerce-focused performance marketing agencies in the UK, trusted by some of the fastest-scaling premium and luxury brands worldwide. We specialise in performance creative on Meta-managing millions in ad spend that consistently delivers exceptional growth while protecting brand equity.

What sets us apart is our fully integrated team of strategists, designers, editors, and creators working under one roof to deliver world-class performance creative at scale. From deep strategic insight to high-end execution, we act as a true growth partner to our clients.

We are now hiring another Senior Performance Creative Strategist to take full creative ownership of one flagship luxury beauty brand across skincare, haircare, and beauty.

Overview:

This is not a multi-account role. As our Senior Creative Strategist, you will be the strategic and creative lead on a single, high-tier luxury beauty client investing £100k+ per month in paid media. You will own the end-to-end creative strategy, acting as the bridge between brand, performance, and execution.

Your role is to define, evolve, and protect the creative direction of this brand while ensuring best-in-class performance outcomes across Meta-first channels. You will lead ideation, frameworks, and execution, working closely with our internal creative and performance teams to deliver work that is both commercially effective and brand-elevating.

This role is ideal for someone who understands luxury consumers, values brand integrity, and knows how to translate strategy into high-performing creative at scale.

Key Responsibilities:

• Creative Ownership & Strategy: Own the end-to-end creative strategy for one premium luxury beauty brand, taking full responsibility for creative direction, performance outcomes, and brand consistency.
• Creative Direction: Define and evolve the brand's creative direction across Meta-first performance channels, ensuring creative drives results without compromising luxury positioning.
• Framework Development: Build and refine creative frameworks tailored to luxury consumers, aligning messaging, formats, and narratives with different stages of the customer journey.
• Ideation & Execution Leadership: Lead ideation, scripting, hooks, and storyboards, setting the creative vision that designers, editors, and creators execute against.
• Cross-Functional Collaboration: Work closely with designers, video editors, creators, and performance marketers to ensure creative is strategically sound, flawlessly executed, and performance-driven.
• Performance Analysis & Iteration: Analyse creative performance, extract insights, and iterate strategically to continuously improve efficiency, scalability, and impact.
• Client Partnership: Act as the day-to-day creative lead and trusted client partner, confidently presenting creative direction, insights, and learnings while guiding the brand forward.

Required Skills and Experience:

• Senior-Level Experience: 4-5+ years of experience in creative strategy within a performance-driven agency or brand environment, ideally across beauty, fashion, or luxury DTC.
• Luxury & Brand Sensibility: Strong understanding of luxury consumers, premium brand positioning, and how to balance aspiration with performance marketing.
• Performance Creative Expertise: Deep experience building and scaling Meta-first performance creative while maintaining brand integrity.
• Strategic Storytelling: Exceptional ability to translate insights into compelling narratives, scripts, and creative concepts that resonate emotionally and convert.
• Data-Led Decision Making: Highly comfortable using performance data and insights to inform creative strategy, testing, and iteration.
• Leadership & Communication: Confident communicator who can lead creative direction internally and act as a trusted strategic partner to senior client stakeholders.

Personality Attributes:

• Strategic & Creative: Equally strong in big-picture thinking and hands-on creative execution.
• Ownership Mindset: Comfortable taking full responsibility for a brand's creative output and performance.
• Taste-Level Driven: High standards, strong creative judgment, and a sharp eye for detail and brand alignment.
• Proactive & Curious: Always testing, learning, and pushing creative forward based on insights and performance.
• Organised & Focused: Able to manage priorities deeply and effectively within a single, high-investment account.

Benefits:

• Competitive Salary: Highly competitive compensation based on experience and seniority.
• Flexible Work Environment: Remote working with optional access to our Sheffield office.
• High-Impact Role: Own creative strategy for a flagship luxury brand with serious media investment.
• Creative Autonomy: True ownership, trust, and freedom to shape best-in-class creativity.
• Company Pension Scheme: Available to UK-based employees.
• High-Performance Culture: Work alongside top-tier talent in a fast-growing, ambitious agency.
• Weekly Team Training: Ongoing development focused on creative, strategy, and personal growth.
• Time Off: 28 days paid leave + your birthday off every year.