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- Tasks: Lead retention strategies for multiple e-commerce brands and optimise key metrics.
- Company: Join Affluent, a leader in driving revenue for D2C brands.
- Benefits: Fully remote work, flexible hours, and a clear progression path.
- Why this job: Make a real impact on retention strategies and work with ambitious brands.
- Qualifications: 3+ years of Klaviyo experience and strong communication skills.
- Other info: Supportive culture that values work-life balance and high performance.
The predicted salary is between 33000 - 40000 £ per year.
You don’t just build Klaviyo flows - you design retention systems that drive serious revenue. Affluent is hiring a strategic Klaviyo expert to lead retention across 6-8 established e-commerce brands. This is a senior role focused on strategy, architecture, QA, and results - not day-to-day email building. We’ve generated £200M+ in revenue for D2C brands by combining strategic thinking with execution excellence. Now we’re looking for someone who can own retention at a high level and help our clients maximise lifetime value.
This role is for you if you:
- Design retention strategy, not just campaigns
- Understand flow architecture, segmentation logic, and why systems work
- Enjoy owning outcomes while directing a specialist delivery team
- Care deeply about quality control and performance
What you’ll be responsible for:
- Owning retention strategy for 6-8 e-commerce brands
- Designing advanced Klaviyo flow architecture and segmentation strategies
- Briefing internal copywriters, designers, and email specialists with clear technical requirements
- QA’ing all builds before launch - you’re the final quality gate
- Leading planning sessions, promotional calendars, and performance reviews
- Monitoring and optimising key retention metrics (LTV, repeat purchase rate, flow revenue)
Experience we’re looking for:
- 3+ years of strategic Klaviyo experience (agency or in-house)
- Deep technical knowledge of flows, segmentation, and integrations
- Experience working on mature retention programs where email/SMS is a major revenue driver
- Confidence managing multiple clients and directing a small specialist team
- Strong communication skills with clients and stakeholders
Why join Affluent:
- Work with established e-commerce brands with real budgets and ambition
- Focus on strategy - you have a dedicated team to execute
- Fully remote (UK-based) with flexible hours
- Clear progression path as the retention function scales
- Supportive, high-performance culture that values work-life balance
Remote (UK-based) £33,000–£40,000
Email & Retention Manager in Birmingham employer: Affluent.co
Contact Detail:
Affluent.co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email & Retention Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work with Klaviyo. Join relevant groups on LinkedIn or attend virtual meetups to connect with potential employers and get insider info on job openings.
✨Tip Number 2
Show off your expertise! Create a portfolio showcasing your best retention strategies and Klaviyo flows. This will not only demonstrate your skills but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of retention metrics and flow architecture. Be ready to discuss how you've driven revenue in past roles and how you can apply that experience to Affluent's clients.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Email & Retention Manager in Birmingham
Some tips for your application 🫡
Show Your Strategic Side: When you're writing your application, make sure to highlight your experience in designing retention strategies. We want to see how you've driven results in previous roles, so don’t hold back on the details!
Get Technical: Since this role is all about Klaviyo flows and segmentation, be sure to showcase your technical knowledge. Mention specific projects where you’ve implemented flow architecture or optimised retention metrics – we love a good success story!
Quality Matters: We care deeply about quality control, so let us know how you ensure high standards in your work. Share examples of how you've QA’d builds or led teams to achieve top-notch results – it’ll show us you’re the right fit!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensures you get all the updates directly from us. We can’t wait to hear from you!
How to prepare for a job interview at Affluent.co
✨Know Your Klaviyo Inside Out
Make sure you’re well-versed in Klaviyo flows and retention strategies. Brush up on your technical knowledge of flow architecture and segmentation logic, as you'll need to demonstrate your expertise during the interview. Be ready to discuss specific examples of how you've designed retention systems that have driven revenue.
✨Showcase Your Strategic Thinking
Prepare to talk about your experience in developing retention strategies rather than just campaigns. Think of concrete examples where your strategic approach has led to measurable outcomes, like increased LTV or repeat purchase rates. This will show that you can own retention at a high level.
✨Communicate Clearly and Confidently
Since this role involves briefing internal teams and managing client relationships, practice articulating your ideas clearly. Use examples from your past experiences to illustrate how you’ve effectively communicated technical requirements and led planning sessions. Strong communication skills are key!
✨Emphasise Quality Control
Be prepared to discuss your approach to quality assurance and performance monitoring. Share how you’ve ensured high standards in previous projects, especially when QA’ing builds before launch. Highlight your attention to detail and how it contributes to successful retention outcomes.
