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For Companies At a Glance
- Tasks: Lead customer acquisition and scale a high-growth D2C subscription business.
- Company: Nature's Menu pioneers raw and natural pet food, transforming pet nutrition for over 40 years.
- Benefits: Enjoy hybrid working, annual bonuses, tailored career progression, and exclusive pet food discounts.
- Why this job: Make an immediate impact in a dynamic team while revolutionizing the pet food industry.
- Qualifications: Significant experience in marketing or customer acquisition in a tech-driven D2C business is required.
- Other info: Join a culture of curiosity and collaboration with a flexible, hybrid work environment.
The predicted salary is between 43200 - 72000 £ per year.
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Description
Opportunity: Head of Growth D2C at Nature’s Menu
Do you have the drive to lead customer acquisition and scale a high-growth D2C subscription business? Are you passionate about building acquisition channels from scratch? Nature’s Menu is looking for a visionary Head of Growth to play a part in revolutionising the pet food industry!
Who We Are
At Nature’s Menu, we’ve been pioneering raw and natural pet food for over 40 years. With the backing of international pet & human food powerhouse Agrolimen, we’re on an exhilarating journey to transform pet nutrition, delivering high-quality, nutritious meal plans for pets everywhere. Our Direct-to-Consumer (D2C) team is leading the charge, developing a subscription business that is shaking up the pet food industry and redefining customer experience for pet owners.
Why Join Us?
We’re building a world-class digital team to drive our ambitious growth goals. As part of our small, dynamic team, you’ll make an immediate impact from day one. You’ll collaborate with D2C experts and our international community, playing a pivotal role in shaping the future of our fast-growing business.
The Role
As Head of Growth D2C, you’ll report directly to our Managing Director, leading customer acquisition across digital and offline marketing channels. You will:
- Develop & Execute Strategy: Build our Growth Marketing playbook, leading a holistic customer acquisition strategy across paid search, social media, offline campaigns, and partnerships.
- Performance Marketing: Collaborate with the Head of Performance Marketing to drive customer acquisition across all channels, working closely together with external agency partners to optimise LifeTime Value (LTV) and reduce customer acquisition costs (CAC).
- Offline Marketing: Partner with the Senior Offline Marketing Manager to complement digital campaigns with direct mail, OOH, events, and partnerships.
- Optimise Marketing Spend: Manage marketing budgets effectively, ensuring campaigns align with business goals.
- Collaborate Across Teams: Partner with cross-functional teams, including Product, Data, and Customer Happiness, to create a seamless customer experience.
About You
- You have significant experience in leading marketing or customer acquisition in a high-growth, tech-driven D2C business.
- You’ve successfully:
- Scaled customer acquisition 10x from ground zero.
- Scaled a business to drive marketing budget from £150K per month to £500K per month.
- Launched and scaled new channels sustainably to 3x CAC:LTV ratios.
Our Culture
At Nature’s Menu, we encourage curiosity, collaboration, and fearless experimentation. We believe in a “test and learn” approach to continuously drive growth and innovation. You’ll have the opportunity to work in a flexible, hybrid environment where your ideas are valued, and leadership engages in transparent, two-way dialogue.
Perks of Joining Nature’s Menu
- Hybrid working: 1 day a week in our vibrant co-working space in central London.
- Annual Bonus: linked to our growth plans.
- Career Progression: Tailored development plans, coaching, mentoring, and on-the-job learning.
- Wellbeing & Benefits: Access to an Employee Assistance Programme, online health portal, Cycle to Work scheme, and exclusive discounts on our pet food products.
- Generous Leave: to refresh and re-energise throughout the year.
If you’re ready to lead a growth acquisition strategy that will leave a lasting impact on our brand and the wellbeing of pets across the country, we want to hear from you!
Apply now and join Nature’s Menu to help shape the future of pet nutrition!
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Head of Growth employer: Affinity Petcare
Contact Detail:
Affinity Petcare Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Growth
✨Tip Number 1
Familiarize yourself with the pet food industry and Nature's Menu's unique position within it. Understanding their products and values will help you articulate how your experience aligns with their mission during discussions.
✨Tip Number 2
Showcase your previous successes in scaling customer acquisition, especially in D2C environments. Be prepared to discuss specific strategies you've implemented that led to significant growth, as this will resonate with their needs.
✨Tip Number 3
Highlight your analytical skills and how you've used data to drive marketing decisions. Nature's Menu values a data-driven approach, so be ready to share examples of how you've optimized campaigns based on performance metrics.
✨Tip Number 4
Emphasize your collaborative spirit and experience working across teams. Since the role involves partnering with various departments, demonstrating your ability to foster teamwork will be crucial in making a strong impression.
We think you need these skills to ace Head of Growth
Some tips for your application 🫡
Understand the Company: Before applying, take some time to research Nature's Menu. Familiarize yourself with their mission, values, and recent developments in the pet food industry. This will help you tailor your application to align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasize your experience in leading customer acquisition and scaling D2C businesses. Provide specific examples of how you've successfully driven growth and optimized marketing budgets in previous roles.
Showcase Analytical Skills: Since the role requires an analytical thinker, make sure to mention any relevant tools or methodologies you’ve used to analyze marketing performance. Highlight your ability to use data to inform decision-making and drive results.
Express Your Passion: Convey your enthusiasm for the pet food industry and customer-centric growth. Share why you are passionate about building brands and how you can contribute to Nature's Menu's mission of transforming pet nutrition.
How to prepare for a job interview at Affinity Petcare
✨Show Your Passion for D2C Growth
Make sure to express your enthusiasm for direct-to-consumer marketing and how it can revolutionize industries. Share specific examples of how you've successfully scaled customer acquisition in previous roles.
✨Demonstrate Analytical Skills
Prepare to discuss how you use marketing analytics to drive performance. Bring data-driven examples that showcase your ability to optimize customer acquisition costs and improve lifetime value.
✨Highlight Cross-Functional Collaboration
Nature's Menu values teamwork across departments. Be ready to share experiences where you've collaborated with product, data, or customer happiness teams to enhance the customer experience.
✨Emphasize a 'Test and Learn' Mindset
Discuss your approach to experimentation in marketing. Provide examples of campaigns where you implemented a 'test and learn' strategy, and how it led to successful outcomes.
