At a Glance
- Tasks: Drive growth through paid acquisition, creative production, and funnel testing across innovative products.
- Company: Join Affinity Labs, an AI-native venture studio with a collaborative spirit.
- Benefits: Competitive salary, equity options, and hands-on experience in a dynamic environment.
- Other info: Work in a vibrant London office with excellent career growth opportunities.
- Why this job: Be a key player in shaping successful consumer software products from the ground up.
- Qualifications: Experience in paid acquisition, comfortable with coding, and strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
About Affinity Labs
Affinity Labs is an AI-native venture studio. We co-create, co-own and operate consumer software products with expert creators who already have large, engaged audiences. The creator brings distribution on day one; we bring engineering, growth, and operations. We build in two-to-four-week cycles on shared internal infrastructure (the Foundry), validate demand with paid tests and waitlists before writing code, and scale the products that show real unit economics.
The role
You will be one of the first dedicated growth hires, working directly with the founders across the whole portfolio. The job is to turn paid acquisition, creative production and funnel testing into a repeatable system that every product can plug into. You'll run the experiments yourself, build the tooling so the next experiment is cheaper than the last, and feed what you learn back into the products. This is a hands-on role. You'll be in Meta Ads Manager, in the analytics stack, in landing-page code and in creator briefs, often in the same day.
What you'll do
- Paid acquisition: Run Meta ad testing and scaling across products. Set the creative test framework, define CAC and ROAS targets per product, and improve trial-to-paid economics so we know when a product is ready for more budget.
- Creative production: Build the creator/UGC pipeline. Brief and manage creators, produce variations of winning concepts, and document where AI does the work and where humans do, so the flow is reusable.
- Funnels, analytics and tracking: Build and maintain web-funnel experimentation and tracking. Audit SDKs, validate attribution, and own the growth and cost-centre dashboards the team and investors rely on.
- Validation infrastructure: Build reusable landing-page, funnel and prototype tooling for pre-build validation. Support pixel setup and research testing methodology, including Meta dataset and account structure.
- SEO and competitive research: Own SEO diagnostics, keyword and page strategy, backlinks and multilingual opportunities. Run competitor and ad-library research to inform what we build and how we position it.
- Product-growth feedback: Review onboarding and funnels across the portfolio. Bring conversion, messaging and UX observations back to the product team with data behind them.
What we're looking for
- Experience running paid acquisition on Meta with real budget and accountability for CAC, ROAS and payback.
- Comfortable enough with (vibe)code to build landing pages, wire up tracking and debug attribution without waiting on an engineer.
- Have worked with consumer subscription funnels (mobile or web) and understand trial-to-paid mechanics.
- Have briefed and managed creators or UGC producers, and can tell a strong creative from a weak one before spending on it.
- Analytical by default: you set up the dashboard before you run the test.
- High agency. You spot the gap, build the tool, and ship it without being asked.
- Use AI tools as part of how you work, for creative, analysis and code.
Nice to have
- SEO background, experience across multiple products or brands at once, familiarity with Supabase, RevenueCat or React Native.
Details
Based at Second Home, London. In person most of the week. Competitive salary plus equity. Reporting to the co-founders.
Growth Engineer in London employer: Affinity Labs
Affinity Labs is an exceptional employer for those looking to make a significant impact in the tech industry. Located in the vibrant London Area, we offer a dynamic work culture that fosters innovation and collaboration, allowing you to ship products at an unprecedented pace while working closely with experienced founders and creators. With meaningful equity stakes from day one and ample opportunities for rapid personal and professional growth, you'll be part of a pioneering team that is reshaping the future of company creation through AI-driven solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Engineer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Affinity Labs and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Affinity Labs are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Affinity Labs on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Affinity Labs. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Engineer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Affinity Labs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Affinity Labs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Affinity Labs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Affinity Labs
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Affinity Labs will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Affinity Labs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
