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For Companies At a Glance
- Tasks: Drive ticket sales and execute dynamic marketing campaigns across various channels.
- Company: Join a fast-paced events company focused on innovation and growth.
- Benefits: Remote work, travel opportunities, and a chance to lead impactful marketing strategies.
- Why this job: Be at the forefront of marketing for exciting live events and make a real difference.
- Qualifications: Proven marketing experience with a hands-on approach and strong revenue focus.
- Other info: Opportunity to grow in a high-energy environment with a collaborative team.
The predicted salary is between 36000 - 60000 £ per year.
Core Responsibilities
- Revenue & Ticket Sales
- Be accountable for ticket sales performance across all ATO events.
- Translate revenue targets into clear, actionable marketing plans.
- Define launch plans, pricing strategy, discounting, and urgency mechanics.
- Actively manage ticket pacing and adjust strategy in real time to hit targets.
- Own referral and promotional mechanics end-to-end.
- Campaign Execution
- Plan and execute marketing campaigns across email, paid, social, website, and partnerships.
- Write, review, and approve key campaign copy and messaging.
- Ensure campaigns are launched on time and optimised continuously.
- Identify gaps, risks, and underperformance early and fix them quickly.
- Own the marketing calendar, email sends, website updates, and launch communications.
- Brief, manage, and quality-check designers, media buyers, and freelancers.
- Set weekly priorities, deadlines, and KPIs.
- Be fully accountable for delivery and results.
- Be responsible for the final output of all marketing activity.
- Website & Systems Ownership
- Own the marketing tech stack (email, ticketing, referral tools, website, event app).
- Ensure clean integration with sales, ops, and production workflows.
- Own and manage the ATO website and CMS, ensuring all public-facing info is accurate.
- Brief designers and developers on updates and improvements.
- Test and QA all changes before launch.
- Cross-Functional Collaboration
- Work closely with Sales to align ticket pushes, sponsorship visibility, and timing.
- Collaborate with Ops and Production to ensure marketing promises match on-site reality.
- Support sponsor and partner positioning where required.
- Act as the central point of accountability for all marketing output.
- Onsite Content Management
- Lead marketing activity onsite at ATO events.
- Manage onsite video, photo, and social teams.
- Create shot lists, schedules, and briefs ahead of each event.
- Ensure onsite content supports live marketing and post-event campaigns.
- Act as the primary marketing contact during live events.
- Performance & Reporting
- Track performance across all channels (ticket sales, CPA, conversions, engagement).
- Review performance weekly and make fast, commercially informed decisions.
What Success Looks Like
- Ticket revenue targets are consistently met or exceeded.
- Marketing campaigns launch on time and perform predictably.
- Clear ownership and accountability across the marketing function.
- Reduced founder involvement in day-to-day marketing decisions.
- Marketing becomes a repeatable, scalable engine.
Ideal Candidate
- Senior marketing leader with a strong hands-on execution background.
- Proven experience driving revenue for events.
- Comfortable operating in fast-moving, high-accountability environments.
- Strong commercial instincts.
- Confident managing multiple contributors and deadlines.
Location & Travel
- Remote with requirement for travel to live events.
- Must be available to attend ATO events in person.
How to Apply
Complete the application form and include a 2-minute video explaining why you’re a great fit for this role.
CMO (Hands on/Execution-Led) in London employer: Affiliate Takeover
Contact Detail:
Affiliate Takeover Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMO (Hands on/Execution-Led) in London
✨Tip Number 1
Get your networking game on! Reach out to industry contacts and let them know you're on the hunt for a CMO role. A personal connection can often get you in the door faster than a CV.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past marketing campaigns and successes. This is your chance to demonstrate how you can drive ticket sales and revenue.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in potential opportunities. You never know what might come up!
✨Tip Number 4
Prepare for interviews by practising your pitch. Be ready to discuss how you would tackle ticket sales performance and campaign execution. Show us you’re the hands-on leader we need!
We think you need these skills to ace CMO (Hands on/Execution-Led) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about being our CMO and how your experience aligns with our goals.
Be Specific: Use concrete examples from your past experiences to demonstrate your skills. Whether it's a successful campaign you led or a revenue target you smashed, we love seeing the details that make your achievements stand out.
Tailor Your Message: Make sure to customise your application to reflect the job description. Highlight your hands-on execution experience and how it relates to driving ticket sales and managing marketing campaigns effectively.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your writing. Show us your personality, but keep it relevant to the role and our company culture. And don’t forget to apply through our website!
How to prepare for a job interview at Affiliate Takeover
✨Know Your Numbers
As a CMO, you'll be accountable for ticket sales performance. Make sure you come prepared with data on past campaigns you've managed, including revenue targets and how you achieved them. This shows you understand the metrics that matter.
✨Showcase Your Campaigns
Be ready to discuss specific marketing campaigns you've executed. Bring examples of your work, including the strategies you used for email, social media, and partnerships. Highlight how you optimised these campaigns for better performance.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with Sales and Ops. Prepare examples of how you've successfully collaborated with different teams in the past. Emphasise your ability to align marketing efforts with sales goals and operational realities.
✨Be Ready to Adapt
In fast-moving environments, adaptability is key. Share instances where you've had to pivot your strategy based on real-time data or market changes. This will show your potential employer that you're not just a planner but also an executor who can think on their feet.
