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For Companies At a Glance
- Tasks: Drive ticket sales and execute impactful marketing campaigns for exciting events.
- Company: Join a dynamic team at a leading event organisation with a hands-on culture.
- Benefits: Remote work, travel opportunities, and a chance to shape marketing strategies.
- Why this job: Be the driving force behind successful events and make a real impact.
- Qualifications: Proven marketing experience and a passion for executing innovative strategies.
- Other info: Fast-paced environment with opportunities for growth and creativity.
The predicted salary is between 36000 - 60000 £ per year.
Core Responsibilities
- Revenue & Ticket Sales
- Be accountable for ticket sales performance across all ATO events.
- Translate revenue targets into clear, actionable marketing plans.
- Define launch plans, pricing strategy, discounting, and urgency mechanics.
- Actively manage ticket pacing and adjust strategy in real time to hit targets.
- Own referral and promotional mechanics end-to-end.
- Campaign Execution
- Plan and execute marketing campaigns across email, paid, social, website, and partnerships.
- Write, review, and approve key campaign copy and messaging.
- Ensure campaigns are launched on time and optimised continuously.
- Identify gaps, risks, and underperformance early and fix them quickly.
- Own the marketing calendar, email sends, website updates, and launch communications.
- Brief, manage, and quality-check designers, media buyers, and freelancers.
- Set weekly priorities, deadlines, and KPIs.
- Be fully accountable for delivery and results.
- Be responsible for the final output of all marketing activity.
- Website & Systems Ownership
- Own the marketing tech stack (email, ticketing, referral tools, website, event app).
- Ensure clean integration with sales, ops, and production workflows.
- Own and manage the ATO website and CMS, ensuring all public-facing info is accurate.
- Brief designers and developers on updates and improvements.
- Test and QA all changes before launch.
- Cross-Functional Collaboration
- Work closely with Sales to align ticket pushes, sponsorship visibility, and timing.
- Collaborate with Ops and Production to ensure marketing promises match on-site reality.
- Support sponsor and partner positioning where required.
- Act as the central point of accountability for all marketing output.
- Onsite Content Management
- Lead marketing activity onsite at ATO events.
- Manage onsite video, photo, and social teams.
- Create shot lists, schedules, and briefs ahead of each event.
- Ensure onsite content supports live marketing and post-event campaigns.
- Act as the primary marketing contact during live events.
- Performance & Reporting
- Track performance across all channels (ticket sales, CPA, conversions, engagement).
- Review performance weekly and make fast, commercially informed decisions.
What Success Looks Like
- Ticket revenue targets are consistently met or exceeded.
- Marketing campaigns launch on time and perform predictably.
- Clear ownership and accountability across the marketing function.
- Reduced founder involvement in day-to-day marketing decisions.
- Marketing becomes a repeatable, scalable engine.
Ideal Candidate
- Senior marketing leader with a strong hands-on execution background.
- Proven experience driving revenue for events.
- Comfortable operating in fast-moving, high-accountability environments.
- Strong commercial instincts.
- Confident managing multiple contributors and deadlines.
Location & Travel
- Remote with requirement for travel to live events.
- Must be available to attend ATO events in person.
How to Apply
Complete the application form and include a 2-minute video explaining why you’re a great fit for this role.
CMO (Hands on/Execution-Led) employer: Affiliate Takeover
Contact Detail:
Affiliate Takeover Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CMO (Hands on/Execution-Led)
✨Tip Number 1
Get your networking game on! Reach out to industry contacts and let them know you're on the hunt for a CMO role. A personal connection can often get you in the door faster than a CV.
✨Tip Number 2
Show off your skills with a killer portfolio. Create a digital showcase of your past campaigns, highlighting your hands-on execution and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply; engage! When you find a role that excites you, reach out directly to the hiring manager or team. A quick message expressing your enthusiasm can set you apart from the crowd.
✨Tip Number 4
Keep it real during interviews. Be ready to discuss how you've tackled challenges in previous roles, especially around revenue generation and campaign execution. Authenticity goes a long way in making a lasting impression.
We think you need these skills to ace CMO (Hands on/Execution-Led)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about being our CMO and how your hands-on experience can drive ticket sales and marketing success.
Be Specific: Use concrete examples from your past experiences to illustrate your skills. Whether it's a successful campaign you led or a revenue target you smashed, we love seeing how you've made an impact in previous roles.
Tailor Your Message: Make sure your application speaks directly to the responsibilities outlined in the job description. Highlight your experience with campaign execution, performance tracking, and cross-functional collaboration to show us you're the perfect fit.
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to maintain professionalism in your writing. A personal touch can make your application stand out, but keep it relevant to the role and our company culture.
How to prepare for a job interview at Affiliate Takeover
✨Know Your Numbers
As a CMO, you'll need to demonstrate your understanding of ticket sales performance. Be prepared to discuss specific revenue targets you've achieved in the past and how you translated those into actionable marketing plans. Bring examples of how you adjusted strategies in real-time to hit targets.
✨Showcase Campaign Success
Prepare to talk about your experience in planning and executing marketing campaigns. Highlight successful campaigns you've led across various channels like email, social media, and partnerships. Be ready to discuss how you optimised these campaigns and what metrics you used to measure success.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with sales, ops, and production teams. Share examples of how you've collaborated with different departments to ensure marketing promises align with on-site realities. Discuss any challenges you faced and how you overcame them to achieve a cohesive marketing strategy.
✨Be Ready for Real-Time Problem Solving
In fast-moving environments, quick decision-making is key. Prepare to discuss situations where you identified gaps or underperformance early and took swift action to rectify them. This will show your ability to manage multiple contributors and deadlines effectively.
