At a Glance
- Tasks: Lead marketing strategy and drive growth in out-of-hospital care across the UK and Ireland.
- Company: Join Affidea, a leading provider in innovative healthcare solutions.
- Benefits: Competitive salary, career development, and a chance to make a real impact.
- Other info: Dynamic role with opportunities for innovation and cross-border collaboration.
- Why this job: Shape the future of healthcare marketing and enhance patient experiences.
- Qualifications: 9+ years in marketing with leadership experience, preferably in healthcare.
The predicted salary is between 80000 - 100000 £ per year.
The Affidea Group is one of Europe's leading out of hospital care providers. The business operates diagnostic imaging, community out of hospital clinics and minor injuries centres. The Marketing Director for Affidea UK & Ireland (UK&I) is responsible for shaping and executing the marketing, brand, and communications strategy across the three regions. This senior leader will drive growth across out of hospital care, diagnostic imaging and outpatient services, strengthen the Affidea brand, support revenue expansion, and enhance patient, referrer, and stakeholder engagement. The role combines strategic leadership, hands‐on operational marketing, digital transformation, and cross‐border coordination in a rapidly growing healthcare organisation.
Responsibilities & Tasks
- Develop and deliver a multi‐market marketing strategy aligned with Affidea's commercial, clinical, and operational goals.
- Oversee internal and external communications, PR, media relations, and crisis‐communication protocols.
- Lead marketing support for new clinic openings, rebrands, acquisitions, and corporate announcements.
- Drive digital marketing strategy, including website optimisation, SEO/SEM, paid media, and social engagement.
- Lead market growth initiatives to increase patient volumes, referral pathways, and partnerships across the UK, NI, and ROI.
- Monitor market trends, competitor activity, and healthcare policy shifts to identify commercial opportunities.
- Protect and strengthen the Affidea brand across all markets, ensuring global brand consistency with local‐market relevance.
- Enhance online patient acquisition funnels and digital referral pathways.
- Oversee analytics, reporting, and performance dashboards to improve ROI.
- Partner with Commercial, Sales, Operations, & Clinical teams to support revenue growth targets.
- Develop marketing campaigns to drive GP referrals, consultant engagement, corporate health partnerships, and self‐pay patient conversion.
- Support strategic bids, tender responses, and corporate relationships with health insurers and NHS/HSE partners.
- Ensure marketing initiatives support Affidea's high‐quality patient experience standards.
- Contribute to referrer engagement strategies, educational content, & stakeholder alignment.
- Lead, coach, and develop a multi‐market marketing team.
- Manage budgets, agencies, suppliers, and cross‐functional project groups.
- Promote a culture of innovation, evidence‐based decision making, & continuous improvement.
Qualifications & Experience
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 9+ years of progressive marketing experience, with at least 5 years in a senior leadership or director‐level role (Healthcare/MedTech experience is a plus).
- Track record of delivering measurable growth, including patient acquisition, referral pathway expansion, or B2B/B2B2C partnerships.
- Experience supporting commercial, sales, or operational teams with targeted marketing initiatives.
- Experience managing brand strategy, reputation management, PR, and crisis communications.
- Skilled in developing multi‐channel brand campaigns tailored to different audiences and markets.
- Experience leading go‐to‐market strategies for new services or clinic openings.
- Exposure to M&A integration marketing, rebranding, or scaling new operating models.
Marketing Director- UK & IRL in London employer: Affidea UK & Ireland
Affidea Group is an exceptional employer, offering a dynamic work environment that fosters innovation and professional growth in the healthcare sector. As a Marketing Director, you will lead impactful marketing strategies across the UK and Ireland, supported by a collaborative culture that values employee development and engagement. With a commitment to high-quality patient care and a focus on digital transformation, Affidea provides unique opportunities to make a meaningful difference in out-of-hospital care while enjoying a competitive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director- UK & IRL in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the healthcare and marketing sectors. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns, especially those that drove growth or improved patient engagement. This will give you an edge when chatting with potential employers and show them exactly what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Affidea’s brand and recent initiatives. Be ready to discuss how your experience aligns with their goals, especially in digital transformation and market growth. Tailoring your responses to their specific needs will make you stand out!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it keeps you in the loop for future opportunities that might pop up. We’re all about helping you land that dream job!
We think you need these skills to ace Marketing Director- UK & IRL in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your experience in healthcare marketing and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive growth at Affidea. Be specific about your achievements and how they relate to our goals.
Showcase Your Digital Savvy:Since digital transformation is key for us, make sure to highlight your experience with digital marketing strategies. Share examples of how you've optimised websites or driven social engagement in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. This way, your application will be directly considered for this position and future opportunities. Plus, it helps us keep everything organised!
How to prepare for a job interview at Affidea UK & Ireland
✨Know Your Market
Before the interview, dive deep into the healthcare market in the UK and Ireland. Understand the latest trends, competitor strategies, and patient needs. This knowledge will help you demonstrate your strategic thinking and show that you're ready to drive growth for Affidea.
✨Showcase Your Leadership Style
As a Marketing Director, you'll be leading a team. Be prepared to discuss your leadership style and how you've successfully managed teams in the past. Share specific examples of how you've coached and developed talent, especially in a multi-market environment.
✨Prepare for Scenario Questions
Expect questions about handling crises or launching new services. Think of scenarios where you've had to make tough decisions or adapt marketing strategies quickly. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Align with Affidea's Values
Research Affidea's mission and values, particularly their focus on patient experience and innovation. Be ready to discuss how your personal values align with theirs and how you can contribute to enhancing patient engagement and brand strength.
