At a Glance
- Tasks: Lead marketing strategy and drive growth in out-of-hospital care across the UK and Ireland.
- Company: Join Affidea, a leading provider in innovative healthcare solutions.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional development.
- Other info: Be part of a culture that promotes innovation and continuous improvement.
- Why this job: Make a real impact in healthcare marketing while shaping brand strategies.
- Qualifications: 9+ years of marketing experience, with strong leadership skills and healthcare knowledge.
The predicted salary is between 80000 - 100000 £ per year.
The Affidea Group is one of Europe's leading out of hospital care providers. The business operates diagnostic imaging, community out of hospital clinics and minor injuries centres.
The Marketing Director for Affidea UK & Ireland (UK&I) is responsible for shaping and executing the marketing, brand, and communications strategy across the three regions. This senior leader will drive growth across out of hospital care, diagnostic imaging and outpatient services, strengthen the Affidea brand, support revenue expansion, and enhance patient, referrer, and stakeholder engagement. The role combines strategic leadership, hands-on operational marketing, digital transformation, and cross-border coordination in a rapidly growing healthcare organisation.
Responsibilities & Tasks
- Develop and deliver a multi-market marketing strategy aligned with Affidea’s commercial, clinical, and operational goals.
- Oversee internal and external communications, PR, media relations, and crisis-communication protocols.
- Lead marketing support for new clinic openings, rebrands, acquisitions, and corporate announcements.
- Drive digital marketing strategy, including website optimisation, SEO/SEM, paid media, and social engagement.
- Lead market growth initiatives to increase patient volumes, referral pathways, and partnerships across the UK, NI, and ROI.
- Monitor market trends, competitor activity, and healthcare policy shifts to identify commercial opportunities.
- Protect and strengthen the Affidea brand across all markets, ensuring global brand consistency with local-market relevance.
- Enhance online patient acquisition funnels and digital referral pathways.
- Oversee analytics, reporting, and performance dashboards to improve ROI.
- Partner with Commercial, Sales, Operations, and Clinical teams to support revenue growth targets.
- Develop marketing campaigns to drive GP referrals, consultant engagement, corporate health partnerships, and self-pay patient conversion.
- Support strategic bids, tender responses, and corporate relationships with health insurers and NHS/HSE partners.
- Ensure marketing initiatives support Affidea’s high-quality patient experience standards.
- Contribute to referrer engagement strategies, educational content, and stakeholder alignment.
- Lead, coach, and develop a multi-market marketing team.
- Manage budgets, agencies, suppliers, and cross-functional project groups.
- Promote a culture of innovation, evidence-based decision making, and continuous improvement.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 9+ years of progressive marketing experience, with at least 5 years in a senior leadership or director-level role (Healthcare/MedTech experience is a plus).
- Track record of delivering measurable growth, including patient acquisition, referral pathway expansion, or B2B/B2B2C partnerships.
- Experience supporting commercial, sales, or operational teams with targeted marketing initiatives.
- Experience managing brand strategy, reputation management, PR, and crisis communications.
- Skilled in developing multi-channel brand campaigns tailored to different audiences and markets.
- Experience leading go-to-market strategies for new services or clinic openings.
- Exposure to M&A integration marketing, rebranding, or scaling new operating models.
Marketing Director- UK & IRL in London employer: Affidea Ireland
Affidea Group is an exceptional employer, offering a dynamic work environment that fosters innovation and professional growth in the healthcare sector. As a Marketing Director, you will be part of a collaborative culture that values strategic thinking and hands-on leadership, with opportunities to shape impactful marketing strategies across the UK and Ireland. With a commitment to enhancing patient care and a focus on employee development, Affidea provides a rewarding career path in a rapidly expanding organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director- UK & IRL in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the healthcare and marketing sectors. A friendly chat can lead to opportunities that aren’t even advertised yet. Don’t be shy; we all love a good catch-up!
✨Tip Number 2
Show off your expertise! Attend industry events, webinars, or workshops related to healthcare marketing. This not only boosts your knowledge but also puts you in front of potential employers. Plus, it’s a great way for us to learn from each other!
✨Tip Number 3
Tailor your approach! When reaching out to companies, including Affidea, make sure to highlight how your skills align with their goals. We want to see how you can drive growth and enhance patient engagement in your unique way.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we keep your details on file for future roles, so you might just land your dream job sooner than you think!
We think you need these skills to ace Marketing Director- UK & IRL in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Director role. Highlight your experience in healthcare marketing and any leadership roles you've held. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our mission at Affidea. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you've driven growth or improved patient engagement in previous roles. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for future opportunities as well. Let’s make it easy together!
How to prepare for a job interview at Affidea Ireland
✨Know Your Stuff
Before the interview, dive deep into Affidea's mission and values. Understand their services in diagnostic imaging and outpatient care. This will help you align your marketing strategies with their goals and show that you're genuinely interested in the company.
✨Showcase Your Leadership Skills
As a Marketing Director, you'll need to demonstrate your ability to lead and inspire a team. Prepare examples of how you've successfully managed teams in the past, especially in high-pressure situations or during significant changes like rebranding or new clinic openings.
✨Be Data-Driven
Affidea is looking for someone who can drive growth through measurable results. Bring specific examples of how you've used analytics to inform marketing decisions, improve ROI, or enhance patient acquisition funnels. This will highlight your strategic thinking and operational expertise.
✨Prepare for Scenario Questions
Expect questions about handling crises or managing PR challenges. Think of scenarios where you've had to navigate difficult situations in marketing. Be ready to discuss your approach and the outcomes, as this will showcase your problem-solving skills and resilience.
