At a Glance
- Tasks: Drive revenue and build relationships in the local business community for AFC Fylde.
- Company: Join one of the region's most ambitious football clubs.
- Benefits: Exciting role with opportunities for personal growth and networking.
- Other info: Dynamic environment with a focus on relationship building and customer experience.
- Why this job: Be a key player in the Club's commercial success and community engagement.
- Qualifications: Experience in sponsorship sales or business development is a plus.
The predicted salary is between 35000 - 45000 £ per year.
The Opportunity
AFC Fylde is seeking an ambitious and commercially driven Commercial Manager to play a pivotal role in generating revenue and building strong relationships across the local business community. Reporting to the Chief Operating Officer, this is a proactive, client facing role focused on developing new business opportunities, growing existing partnerships and maximising commercial income streams for the Club. This is not a desk based position. We are looking for someone who enjoys networking, building relationships and representing AFC Fylde within the local business community, helping to drive the Club's continued growth and success.
Key Responsibilities
- Sponsorship & Partnership Sales
- Identify, develop and secure new sponsorship opportunities across the Club.
- Manage and grow relationships with existing commercial partners.
- Drive sales across: First Team and training kit sponsorships, Stadium and stand sponsorship opportunities, Player sponsorship packages, Matchday sponsorship packages including match, ball and programme sponsorships.
- Develop long-term business partnerships with local and regional organisations.
- Advertising & Commercial Revenue
- Generate revenue through pitch side advertising and branding opportunities.
- Promote advertising opportunities across the Club website, matchday programme and stadium facilities.
- Maximise all available commercial assets across AFC Fylde and Mill Farm.
- Corporate Hospitality Sales
- Sell and manage hospitality packages including: Sky Business Club memberships, Executive Boxes, Premium hospitality experiences, Matchday hospitality packages.
- Drive occupancy and revenue across all hospitality areas.
- Develop relationships with corporate clients to encourage repeat business and referrals.
- Business Development
- Actively represent AFC Fylde within the local business community.
- Spend significant time meeting prospective and existing clients.
- Build relationships with local companies and encourage engagement with the Club through sponsorship, hospitality and supplier partnerships.
- Identify new revenue opportunities and innovative ways to enhance commercial performance.
- Matchday Responsibilities
- As a key ambassador for the Club, you will play a central role in delivering an outstanding matchday experience for sponsors and corporate guests.
- Responsibilities include: Coordinating guest attendance lists and hospitality requirements, Managing sponsor communications and matchday itineraries, Preparing matchday gifts and sponsor presentations, Welcoming sponsors and VIP guests on arrival, Hosting guests throughout the matchday experience, Coordinating Man of the Match presentations and sponsor activities, Working closely with hospitality, ticketing and operational teams to ensure seamless service delivery.
About You
The successful candidate will be an energetic and results driven commercial professional with a passion for relationship building and business development. You will ideally have:
- Experience in sponsorship sales, business development or commercial partnerships.
- A proven track record of achieving revenue targets.
- Excellent networking and relationship management skills.
- Experience within sport, hospitality or events would be advantageous.
- Strong negotiation and presentation skills.
- The ability to work independently while contributing to wider organisational goals.
- A willingness to work evenings and weekends to support Club events and matchdays.
Personal Attributes
We're looking for someone who:
- Is highly motivated and commercially focused.
- Builds credibility and trust with clients quickly.
- Has excellent communication and interpersonal skills.
- Is organised and proactive in their approach.
- Thrives in a target driven environment.
- Demonstrates professionalism, integrity and attention to detail.
- Takes pride in delivering exceptional customer experiences.
Why Join AFC Fylde?
This is an exciting opportunity to join one of the region's most ambitious football clubs and play a key role in its commercial growth. You'll have the opportunity to build meaningful business relationships, contribute directly to the Club's success and become an influential figure within the local business community.
Commercial Manager in Tarleton employer: AFC Fylde
AFC Fylde Community Foundation is an exceptional employer dedicated to fostering a positive work culture that prioritises community impact and employee development. Located in Preston, this role offers the opportunity to lead meaningful projects while benefiting from a supportive environment that encourages professional growth and collaboration with passionate individuals committed to making a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Manager in Tarleton
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
Even though you’re after a full-time role, don’t underestimate internships or volunteering in sports organisations. These positions not only give you hands-on experience but can also lead to permanent openings. Plus, it’s a fantastic way to make your face known in the industry!
✨Visit Sports Job Fairs
Keep an eye out for sports job fairs and career expos specific to the recreation management field. These events are goldmines for meeting hiring managers from organisations like AFC Fylde. Bring your A-game and be ready to chat about how you can contribute to their team!
✨Apply Through Our Website
Don't forget to check out openings on our site! Our listings will often include positions at excellent organisations in sports recreation management, including AFC Fylde. Applying directly through our platform increases your chances of getting noticed by recruiters. Let's get you that dream job!
We think you need these skills to ace Commercial Manager in Tarleton
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining AFC Fylde aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at AFC Fylde
✨Highlight Your Passion for Sports
When chatting with AFC Fylde, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
