At a Glance
- Tasks: Manage and activate partnerships, ensuring high-quality delivery and creative programmes.
- Company: Join AFC Bournemouth's dynamic Commercial team at Vitality Stadium.
- Benefits: Exciting role with opportunities to attend matches and events.
- Other info: Fast-paced environment with potential for career growth and networking.
- Why this job: Be a key player in enhancing partner relationships and driving club success.
- Qualifications: Strong stakeholder management and commercial skills required.
The predicted salary is between 36000 - 60000 £ per year.
The Global Partner Activation Manager plays a pivotal role within AFC Bournemouth's Commercial team, bringing the Club's partnerships to life across local, national, and global platforms. Working closely with the Head of Global Partner Activation, the role is central to delivering high-quality, creative and commercially effective activation programmes for a diverse portfolio of partners.
As a senior point of contact for assigned partners, the postholder ensures sponsorship rights are delivered seamlessly and to an exceptional standard, while proactively identifying opportunities to increase the value of existing relationships. This includes supporting contract renewals and refreshes, driving incremental revenue through upsell opportunities, and developing new commercial initiatives that enhance partner ROI and Club profitability.
Combining strategic planning with hands-on delivery, the role requires strong stakeholder management, commercial acumen and the ability to operate effectively in a fast-paced environment. The Global Partner Activation Manager plays a key role in protecting and enhancing the Club's brand, delivering against core KPIs, and ensuring partners receive outstanding value from their relationship with AFC Bournemouth.
This position is based at Vitality Stadium and reports to the Head of Global Partner Activation. The successful candidate will be expected to attend AFC Bournemouth home matches, selected non-first team fixtures, and commercial events. This may include working evenings, weekends, and public holidays.
Key Responsibilities- Oversee partner activations and ensure that all contractual sponsorship assets - both matchday and non-matchday - are delivered to a consistently high standard for assigned partners.
- Lead and maintain central activation delivery documents, clearly outlining contractual rights and seasonal expectations for internal stakeholders.
- Work closely with department heads and managers to ensure sponsor assets are coordinated, delivered on time, and aligned with contractual obligations.
- Activate, host and develop strong client relationships on matchdays, non-matchdays, and at Club-led commercial events, including The Net.
- Represent the Club at non-matchday and community events as required to manage partner participation and activation.
- Maintain a strong working knowledge of CRM systems, effectively adopting and utilising Salesforce to support.
Global Partner Activation Manager employer: AFC Bournemouth
AFC Bournemouth is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. Located at the iconic Vitality Stadium, employees benefit from unique opportunities to engage with partners and fans alike, while enjoying professional growth through hands-on experience in a fast-paced environment. With a commitment to delivering outstanding value for partners and a focus on employee development, AFC Bournemouth offers a rewarding career path for those looking to make a meaningful impact in the world of sports marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Global Partner Activation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AFC Bournemouth and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AFC Bournemouth are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AFC Bournemouth on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AFC Bournemouth. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Partner Activation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AFC Bournemouth. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AFC Bournemouth:Show us that you’ve done your homework! In your application, briefly mention what you admire about AFC Bournemouth’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AFC Bournemouth
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AFC Bournemouth will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AFC Bournemouth, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
