At a Glance
- Tasks: Manage and grow relationships with sponsors, ensuring all contractual elements are fulfilled.
- Company: Join AFC Bournemouth's dynamic commercial team at the Vitality Stadium.
- Benefits: Enjoy free parking, subsidised lunches, discounts, and a supportive work environment.
- Other info: Flexible working hours with opportunities for personal development and community engagement.
- Why this job: Be a key player in driving commercial success and enhancing partner experiences.
- Qualifications: Degree preferred, with three years of experience in sales and account management.
The predicted salary is between 29700 - 36300 £ per year.
Description
The Global Partner Activation Manager is part of AFC Bournemouth’s commercial team and provides crucial support managing and growing relationships with sponsors and partners.
The Manager will support the Head of Global Partner Activation and the wider team to ensure contractual sponsorship elements are fulfilled and executed efficiently for a varied list of business partners.
Application Deadline
Department
Club - Commercial
Location
- Vitality Stadium, Bournemouth
- Description
The Global Partner Activation Manager is part of AFC Bournemouth’s commercial team and provides crucial support managing and growing relationships with sponsors and partners.
The Manager will support the Head of Global Partner Activation and the wider team to ensure contractual sponsorship elements are fulfilled and executed efficiently for a varied list of business partners.
The role holder will act as a senior point of contact within the team and help generate commercial revenue by assisting with contract renewal/refreshing, and opportunistically upselling to their assigned partners, identifying new business opportunities, improve profitability and deliver against KPI’s.
This position will be based at Vitality Stadium Bournemouth and will report to the Head of Global Partner Activation.
The successful candidate will be expected to attend AFC Bournemouth home, as well as non-first team home fixtures and events.
This can include working evenings, weekends and public holidays as assigned.
The club has various policies in place to allow for time off where this working is required.
Key Responsibilities
- Oversee activation and ensure contractual sponsorship elements (matchday and non-matchday assets) are fulfilled/executed properly for assigned AFC Bournemouth partners.
- Lead on and update the activations central delivery documents which is shared with internal departments to outline contractual expectations for the season ahead.
- Hold meetings with other departmental managers and heads of department to ensure contracted sponsor assets are executed on time and accordingly.
- To activate, host and build client relationships on matchdays and non-matchdays – including The Net and club commercial events.
- Attend non-matchday/community events on behalf of the Club as needed to manage partner activation/involvement in those events.
- Serve as liaison with the Vitality Stadium operations team for all sponsorship-related topics.
- Be knowledgeable and trained in Salesforce.
- Produce monthly salesforce reports that will form part of a working group with the activations team which focuses on delivery of assets and sharing best practice.
- Attend contracted appearances, commercial shoots, etc. as needed at sponsor’s business, community service event and/or other specified locations.
- Track and report on partnership performance using metrics such as brand exposure, fan engagement and digital reach.
- Present inventory and data insights for assigned partner accounts at the start of the season, mid-season and end-of-season.
- Lead on the closed-season commercial re-branding document for the partnership programme.
- Drive and be responsible for developing and managing a strategic plan for all of our assigned accounts that are up for renewal/expiring.
- Coordinate internal creative meetings with other departments to develop innovative assets and ideas for your assigned sponsors.
- Bring new and compelling ideas to current partners whenever possible (i. e. - upsell opportunities).
- Develop and maintain excellent relationships and communication between the Partnerships department and other departments such as Brand & Design, Community Sports Trust, Marketing, Media, Operations, and Ticketing.
- Other duties as assigned from time to time.
- As a member of staff to ensure in all matters, you follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.
- As a member of staff to ensure that you to adhere to the club’s safeguarding policies and procedures and are committed to our safeguarding values, creating a safe and positive environment for all those who interact with the club.
- Obligation to adhere to the club’s health and safety policy and procedures.
As a member of staff to ensure in all matters you follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.
Skills, Knowledge and Expertise
- Degree level education (preferred.
- At least three years’ experience in a similar role.
- Business-to-business sales and account management experience
- Leadership and people management capability.
- Exceptional communication, both on the phone and face-to-face.
- The ability to work as a member of a dynamic team but also able to work effectively on own initiative.
Benefits
- Free onsite parking.
- Season ticket and allocation of complimentary/purchased tickets (subject to availability).
- Subsidised lunches and complimentary healthy snacks throughout the day.
- Discounts at the club Superstore.
- Access to Health Cash Plan with Simplyhealth.
- Employee Assistance Programme
- Contribution towards eye tests and glasses.
- Discounts and benefits from partners and local businesses.
- Club pension & Life Assurance Scheme.
- Paid parental leave (bank of five days per year).
- Club events or other social events throughout the year run by our club social team.
- Paid volunteer opportunities (2 days per year).
- Paid day’s leave on your birthday.
- #J-18808-Ljbffr
Global Partner Activiation Manager in Bournemouth employer: AFC Bournemouth
AFC Bournemouth offers a vibrant and inclusive work environment at the iconic Vitality Stadium, where you can be part of a dedicated team focused on delivering exceptional customer experiences. With flexible matchday shifts and comprehensive training provided, employees have the opportunity to grow their skills in hospitality while enjoying the thrill of live sports. Join us for a rewarding role that not only values your contributions but also fosters a sense of community among staff and fans alike.
StudySmarter Expert Advice🤫
We think this is how you could land Global Partner Activiation Manager in Bournemouth
✨Get Involved in Local Sports Communities
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We think you need these skills to ace Global Partner Activiation Manager in Bournemouth
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining AFC Bournemouth aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at AFC Bournemouth
✨Highlight Your Passion for Sports
When chatting with AFC Bournemouth, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
