At a Glance
- Tasks: Join a dynamic team to create and optimise digital marketing campaigns across multiple platforms.
- Company: A family-run automotive business committed to marketing and employee development.
- Benefits: Competitive salary, training opportunities, and a supportive team environment.
- Other info: Office-based role with excellent career progression opportunities.
- Why this job: Make a real impact in a diverse organisation while expanding your digital marketing skills.
- Qualifications: Experience in digital marketing, creativity with Canva or Adobe, and a passion for learning.
The predicted salary is between 28000 - 32000 £ per year.
Are you a hands-on digital marketer looking for your next step? Perhaps you've gained some solid experience in your first marketing role and are ready for a position where you can broaden your skills, take ownership, and make a real impact?
We're working with a well-established, family-run business operating within the automotive retail sector. This is far more than a traditional dealership environment – it's a diverse and growing organisation with multiple brands and a genuine commitment to marketing. They invest in their people, encourage development, and offer excellent opportunities for long-term career progression.
The Role
Joining a close-knit marketing team of four and reporting directly to the Group Marketing Manager, you'll play a key role in delivering digital marketing activity across multiple brands. This is a varied, hands-on position where you'll have the opportunity to contribute to strategy, implement campaigns, and help drive measurable business growth.
Key responsibilities include:
- Planning, building and optimising digital advertising campaigns across Google Ads, Meta and LinkedIn
- Creating engaging ad content, graphics and marketing assets
- Supporting SEO and PPC initiatives to improve visibility, website performance and lead generation
- Monitoring campaign performance and producing insightful reports with recommendations
- Designing creative content for web, email, print, social media and showroom marketing materials using Canva or Adobe Creative Suite
- Producing video content for social platforms, including planning, filming and editing
- Writing compelling marketing copy for campaigns across multiple channels
- Building and executing CRM and email marketing campaigns to drive retention, reactivation and sales
- Supporting CRM database management and customer communications
Additional Involvement
This role offers exposure to a wide variety of marketing activities, including:
- Dealership events and sales weekends
- Community engagement initiatives
- Product launches and promotional campaigns
- Managing relationships with external suppliers, designers, printers and event partners
What We're Looking For
We're seeking a well-rounded digital marketer with a strong foundation across key digital channels. You don't need to be an expert in every area listed above, but you should be enthusiastic about learning, developing new skills and expanding your marketing expertise.
Essential experience:
- Digital marketing campaign execution
- Canva and/or Adobe Creative Suite
- CRM systems and email marketing
- CMS platforms
- Microsoft 365
- Basic video creation or editing experience
Desirable:
- Automotive, retail or consumer-focused marketing experience
What's On Offer?
- Salary of £28,000 - £32,000 depending on experience
- Genuine opportunities for training, development and progression
- Supportive, friendly and collaborative team environment
- Established family-run business with an excellent reputation
- The chance to make a visible impact across multiple brands and marketing channels
Please note: This is a fully office-based role and a full UK driving licence is essential. If you're looking for a varied marketing role where you can continue building your digital expertise and be part of a business that genuinely values marketing, we'd love to hear from you.
Digital Marketing Executive in Worcester employer: AF Selection
Join a well-established, family-run business in Worcestershire that values its employees and fosters a supportive, collaborative work culture. With a commitment to professional development and genuine opportunities for career progression, this role as a Digital Marketing Executive allows you to make a significant impact across multiple brands while working alongside a close-knit team. Enjoy a dynamic environment where your contributions are recognised and rewarded, all within a reputable organisation in the automotive retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Worcester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AF Selection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AF Selection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AF Selection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AF Selection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Worcester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AF Selection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AF Selection:Show us that you’ve done your homework! In your application, briefly mention what you admire about AF Selection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AF Selection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AF Selection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AF Selection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
