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- Tasks: Own the go-to market strategy and create impactful content for a leading app development company.
- Company: Join a specialist app development company driving eCommerce growth with innovative AI solutions.
- Benefits: Competitive salary, supportive team environment, and opportunities for rapid career advancement.
- Why this job: Make a real impact in the evolving world of eCommerce and AI marketing.
- Qualifications: 3+ years in product marketing with a strong understanding of AI and eCommerce.
- Other info: Dynamic role with plans to grow the team and develop your skills.
The predicted salary is between 36000 - 54000 £ per year.
The role: This is tech and AI at its finest. Our client is a specialist app development company which helps ecommerce brands grow, and over 60% of their business growth comes from their product marketing and associated campaigns. In this Product Marketing Manager role you will own the go-to market strategy, positioning and storytelling for one of their key brands – it will be up to you to define how their cutting-edge reaches the market, across all touchpoints. You’ll plan and execute all strategies for new features, integrations and AI updates, working with the Product, Sales and Growth teams to build unified launch plans designed to drive adoption and measurable impact.
You’ll undertake comprehensive competitive analysis and customer research in a world of eCommerce and AI which is an ever-evolving landscape, and you’ll use those insights to shape campaign strategy. You’ll also create impactful content – whether that be sales decks, one-pagers, demo scripts or feature explainers – anything which will assist commercial teams. Additionally, you’ll develop educational materials and customer stories showcasing trust, engagement and growth.
You’ll also work with the Growth team to experiment with AI in campaign testing, audience segmentation, and personalised messaging, and will continually measure the performance of all initiatives.
What we’re looking for: This role will be perfect for someone who has a strong understanding of AI in marketing or customer experience and has worked within a SaaS, eCommerce or specifically Shopify sector, but you’ll also need to have at least 3 years’ experience within product marketing. This is a role where they’re looking for someone to grow and develop, so you won’t necessarily be the ‘finished article’ and you’ll be given lots of support to learn and understand the product. You must have proven experience of launching products to market as well as continual campaigns to drive engagement.
The role will initially be stand-alone, but the plan is to grow the team to include the management of a junior, possibly in Q2 of 2026.
What’s on Offer? The role will be based with an amazing group of people in Leicester, and you should expect to be in the office once per week. Salary for the role is c£45k, but there is a real opportunity to develop and increase this salary – this is a business which rewards ambition and success, so if you do well, you won’t be at this level for long.
Product Marketing Manager employer: AF Selection
Contact Detail:
AF Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects, campaigns, and any AI-related work you've done. This is your chance to shine and demonstrate how you can bring value to the team.
✨Tip Number 3
Prepare for interviews by researching the company and its products thoroughly. Understand their market position and be ready to discuss how your experience aligns with their goals. We want you to walk in feeling confident and ready to impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate individuals who are eager to grow and make an impact in the tech and AI space.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience with AI in marketing and any relevant SaaS or eCommerce projects you've worked on. We want to see how your skills align with our needs!
Showcase Your Storytelling Skills: Since storytelling is key in this role, include examples of how you've crafted compelling narratives in your previous positions. Whether it's a successful product launch or an engaging campaign, we love to see how you can connect with audiences.
Be Data-Driven: We’re all about measurable impact! Include any metrics or results from your past campaigns that demonstrate your ability to drive engagement and growth. Numbers speak volumes, so don’t shy away from showcasing your achievements.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at AF Selection
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the company's products and how they fit into the eCommerce landscape. Familiarise yourself with their key features, recent updates, and how AI is integrated into their offerings. This will help you speak confidently about how you can contribute to their go-to-market strategy.
✨Showcase Your Campaign Successes
Prepare specific examples of successful product launches or marketing campaigns you've managed in the past. Highlight your role in these projects, the strategies you employed, and the measurable outcomes. This will demonstrate your ability to drive engagement and adoption, which is crucial for this role.
✨Understand the Competitive Landscape
Research the company's competitors and be ready to discuss how their products compare. Bring insights from your competitive analysis experience to the table, and suggest potential strategies that could give the company an edge in the market. This shows you're proactive and have a strategic mindset.
✨Be Ready to Discuss AI Applications
Since the role involves experimenting with AI in marketing, be prepared to talk about your understanding of AI's role in customer experience and marketing. Share any relevant experiences you have with AI tools or techniques, and how you envision using them to enhance campaign performance.
