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- Tasks: Join a dynamic marketing team to optimise customer journeys and manage multi-platform campaigns.
- Company: Be part of a leading lifestyle brand known for innovation in property, sports, and leisure sectors.
- Benefits: Enjoy a competitive salary, free on-site restaurant, and clear career progression opportunities.
- Why this job: Experience a supportive culture that values creativity and promotes from within for long-term success.
- Qualifications: 1-2 years in marketing or a relevant degree with CRM platform familiarity required.
- Other info: Work in a stylish office designed for collaboration and personal growth.
The predicted salary is between 26000 - 30000 £ per year.
This is an opening to join the in-house marketing team of a leading lifestyle & consumer brand, which has experienced remarkable growth over the past few years. The environment, office space, and culture are exceptional. The company is a pioneer and innovator in property, lifestyle, sports, and leisure sectors. They are known for providing clear career growth and development opportunities, with most senior marketers starting in junior roles, reflecting their commitment to employee welfare.
You will work with a stylish, innovative, market-leading brand connected to property & lifestyle sectors, which has gained significant traction in the UK and overseas markets. The company values creativity and marketing, employing talented creatives and marketers. Your role will involve collaborating closely with these teams to ensure messaging aligns with the brand's look, feel, and tone of voice.
Your responsibilities include working with the marketing team to deliver customer journeys, optimizing strategies through personalization, automation, and retention activities. You will manage campaigns across platforms such as email, WhatsApp, SMS, and in-building assets for diverse audience segments. Additionally, you will support all stages of the CRM process, including building email campaigns using Dotdigital, Marketing Cloud, and Salesforce. This involves defining campaign actions, setting up audiences, testing, and scheduling. You will also analyze customer data and behavior to gain insights and inform CRM initiatives.
The team is supportive and known for promoting from within, offering substantial career progression and learning opportunities. The company maintains a non-hierarchical culture, emphasizing internal growth. Many senior marketers began their careers in junior roles, demonstrating the company's success and stability. Attitude and temperament are crucial. A positive, inquisitive mindset is essential. The brand has made a significant market impact through effective positioning and marketing. You should have a good understanding of leveraging creativity, social & digital technology, and email channels to deliver valuable communications.
Requirements include 1-2 years’ experience in marketing or an agency environment, or a marketing graduate with a year out. Familiarity with CRM platforms such as Salesforce, Dotdigital, and Marketing Cloud is necessary. A solid background in email, data, and communications, along with an understanding of how marketing channels connect, is also important.
The role is based in an office environment that rivals some of the most desirable hotels, designed to support career development. The company fosters an inspiring and empowering culture, encouraging colleagues to grow and excel. They offer numerous opportunities for career progression, with a salary between £26,000 and £30,000 plus benefits, including a free on-site restaurant to enhance work-life balance. Clear pathways for growth and long-term success are provided.
Marketing & CRM Executive employer: AF Selection
Contact Detail:
AF Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing & CRM Executive
✨Tip Number 1
Familiarise yourself with the brand's values and recent marketing campaigns. Understanding their tone of voice and creative direction will help you align your discussions during interviews, showcasing your enthusiasm and fit for the role.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insider insights about the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Demonstrate your knowledge of CRM tools like Salesforce and Dotdigital by discussing any relevant projects or experiences you've had. This shows that you're not only familiar with the tools but also understand how to leverage them effectively in a marketing context.
✨Tip Number 4
Prepare to discuss how you would approach personalisation and customer journey optimisation. Think of specific strategies or ideas you could bring to the table, as this will highlight your proactive mindset and creativity, which are highly valued by the company.
We think you need these skills to ace Marketing & CRM Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and CRM. Focus on any roles where you've worked with email campaigns, customer data analysis, or CRM platforms like Salesforce and Dotdigital.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the lifestyle and consumer brand sector. Mention specific examples of how your skills align with the company's values and the role's requirements.
Showcase Creativity: Since the company values creativity, include examples of innovative marketing strategies or campaigns you've been involved in. This could be through case studies or specific projects that demonstrate your ability to think outside the box.
Highlight Team Collaboration: Emphasise your experience working in teams, especially in collaborative environments. Mention any instances where you contributed to team success or supported colleagues in achieving marketing goals.
How to prepare for a job interview at AF Selection
✨Showcase Your Creativity
Since the company values creativity, be prepared to discuss your innovative ideas and how you've applied them in previous roles. Bring examples of campaigns or projects where you used creative thinking to solve problems or engage audiences.
✨Understand CRM Tools
Familiarity with CRM platforms like Salesforce, Dotdigital, and Marketing Cloud is crucial. Brush up on your knowledge of these tools and be ready to discuss how you've used them to manage campaigns or analyse customer data in the past.
✨Demonstrate a Positive Attitude
The company emphasises a positive and inquisitive mindset. During the interview, maintain an upbeat attitude, show enthusiasm for the role, and express your eagerness to learn and grow within the team.
✨Prepare for Data-Driven Discussions
As the role involves analysing customer data and behaviour, be ready to talk about your experience with data analysis. Discuss how you've used insights to inform marketing strategies or improve customer journeys in previous positions.