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- Tasks: Plan and optimise high-impact paid media campaigns across various platforms.
- Company: Join an award-winning digital agency with a focus on performance.
- Benefits: Enjoy hybrid working, 30 days holiday, and clear career growth opportunities.
- Why this job: Make a real impact by driving measurable business growth for ambitious brands.
- Qualifications: 3+ years in PPC, strong analytical skills, and experience with Google Ads.
- Other info: Collaborative environment with a focus on innovation and new tools.
The predicted salary is between 28800 - 43200 £ per year.
We’re looking for a Paid Marketing Specialist who lives and breathes performance to join this award‑winning digital agency. This role is ideal for someone who loves turning data into results and wants to own paid media performance for ambitious B2B manufacturing brands. You’ll plan, execute and optimise high‑impact paid campaigns across Google Ads, LinkedIn and other platforms, driving measurable business growth. Working closely with the Head of Paid Marketing, you’ll support full‑funnel strategies that generate qualified leads, fuel account growth and strengthen our reputation as a leading digital partner for manufacturers.
What you’ll be doing:
- Planning, creating and managing PPC campaigns across Google Ads, Microsoft Ads, LinkedIn, Meta and other platforms
- Supporting full‑funnel activity, from awareness to conversion and remarketing
- Conducting keyword, audience and competitor research using GA4, GSC, ahrefs and HubSpot
- Writing compelling ad copy and collaborating with creative teams
- Analysing performance and reporting on KPIs including ROI, lead quality and growth
- Supporting tracking, attribution and conversion setup across GA4, Tag Manager and CRM tools
- Contributing insight to strategy, planning and client presentations
- Collaborating with SEO, Content and Strategy teams to align paid activity
What we’re looking for:
- 3+ years’ experience in PPC / Paid Media (agency or B2B environment)
- Proven experience managing Google Ads and LinkedIn Ads (Meta & Microsoft Ads a bonus)
- Strong analytical mindset with the ability to turn data into action
- Experience with HubSpot, GA4, Google Tag Manager and ahrefs
- Confident communicator who enjoys collaboration
- Curious, innovative and interested in AI, automation and new tools
Additional Information:
- Hybrid & flexible working (2 days office / 3 days home)
- 30 days paid holiday (incl. bank holidays) + earned holiday scheme & holiday purchase option
- Clear opportunities to grow your career within an award‑winning digital agency
Paid Media Specialist in Blackburn employer: AF Selection
Contact Detail:
AF Selection Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist in Blackburn
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at the agency you're eyeing. A friendly chat can give you insider info and maybe even a referral!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best PPC campaigns. This will help you stand out and demonstrate your ability to turn data into results.
✨Tip Number 3
Prepare for the interview by brushing up on your knowledge of tools like GA4 and HubSpot. Be ready to discuss how you've used these in past roles to drive performance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen and shows you’re serious about joining the team.
We think you need these skills to ace Paid Media Specialist in Blackburn
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Specialist role. Highlight your experience with PPC campaigns, Google Ads, and LinkedIn Ads. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for performance marketing and how you can drive results for B2B manufacturing brands. Let us know why you’re the perfect fit for our team.
Show Off Your Analytical Skills: Since this role is all about turning data into action, make sure to include examples of how you've used analytics tools like GA4 or HubSpot in your previous roles. We love seeing candidates who can back up their claims with real results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at AF Selection
✨Know Your Platforms
Make sure you’re well-versed in Google Ads, LinkedIn Ads, and any other platforms mentioned in the job description. Familiarise yourself with recent updates or features on these platforms, as this shows your commitment to staying current in the field.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've turned data into actionable insights in past roles. Bring along metrics or case studies that highlight your success in managing PPC campaigns and driving measurable results.
✨Collaborate and Communicate
Since the role involves working closely with various teams, be ready to talk about your experience in collaboration. Share examples of how you’ve worked with creative teams or contributed to strategy sessions, emphasising your communication skills.
✨Be Curious About New Tools
Demonstrate your interest in AI, automation, and new marketing tools. Research any recent trends or tools in paid media and be prepared to discuss how they could benefit the agency’s strategies. This shows you're proactive and forward-thinking.
