At a Glance
- Tasks: Lead marketing strategy for top UK consumer attractions and drive visitor engagement.
- Company: Join a leading brand focused on exciting consumer experiences.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on creativity and commercial success.
- Why this job: Shape the future of a high-profile brand and influence millions of visitors.
- Qualifications: Proven experience in consumer marketing and strong leadership skills.
The predicted salary is between 51750 - 63250 £ per year.
Lead the marketing strategy behind one of the UK's leading consumer destinations.
We're looking for an experienced and commercially minded
Director of Marketing (Consumer) to lead the marketing strategy for a diverse portfolio of consumer attractions, live experiences, exhibitions and visitor destinations.
This is an exciting opportunity to shape the future of a high-profile consumer brand, driving visitor growth, ticket sales and customer engagement across multiple experiences.
You'll lead a talented marketing team, influence business strategy and play a key role in delivering ambitious commercial growth.
The Role
Reporting to the Marketing Director, you'll be responsible for developing and delivering the consumer marketing strategy across a varied portfolio of attractions and experiences.
Working across both established and emerging propositions, you'll use customer insight, market trends and commercial data to identify growth opportunities, increase visitor numbers and maximise revenue.
You'll lead integrated marketing campaigns across digital, CRM, content, partnerships and brand, ensuring every campaign delivers measurable results while creating exceptional customer experiences.
As a senior leader, you'll work closely with commercial, digital, PR, operations and customer insight teams, as well as external partners, to ensure marketing supports wider business objectives.
You'll also be responsible for developing and inspiring a high-performing marketing team, creating an environment where creativity, collaboration and commercial thinking thrive.
About You
You'll be an experienced consumer marketing leader with a strong commercial mindset and a passion for creating engaging customer experiences.
You'll ideally bring experience from sectors such as leisure, entertainment, visitor attractions, tourism, live events, retail destinations or hospitality, and you'll be able to demonstrate:
- A track record of delivering integrated campaigns that drive visitor growth and commercial performance.
- Strong experience of CRM, customer insight, audience segmentation and data-led marketing.
- Commercial awareness, including managing substantial marketing budgets and measuring ROI.
- Outstanding leadership skills with the ability to influence stakeholders at every level.
- Experience developing high-performing marketing teams and building collaborative relationships across a business.
Why Apply?
This is a rare opportunity to join a business that's continuing to invest in its consumer offering and long-term growth.
You'll have genuine influence over marketing strategy, lead a sizeable and talented team, and help shape the future of a destination visited by millions each year.
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Consumer Marketing Director in Birmingham employer: AF Selection
Join a dynamic and supportive team in Warwickshire as a Digital Marketing Executive, where your creativity and organisational skills will thrive. With a competitive salary of £32,000 and excellent benefits including hybrid working, generous holiday allowance, and comprehensive wellbeing support, this well-established organisation is committed to fostering employee growth and making a real difference in the community. Embrace the opportunity to work across diverse digital channels while enjoying a collaborative work culture that values innovation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Marketing Director in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AF Selection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AF Selection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AF Selection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AF Selection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Marketing Director in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AF Selection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AF Selection:Show us that you’ve done your homework! In your application, briefly mention what you admire about AF Selection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AF Selection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AF Selection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AF Selection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
