At a Glance
- Tasks: Lead exciting marketing campaigns to boost ticket sales and engage audiences.
- Company: Dynamic events company with a focus on growth and innovation.
- Benefits: Competitive salary, hybrid work model, and exciting projects.
- Other info: Opportunity for career advancement in a vibrant environment.
- Why this job: Join a growing team and make a real impact in the events industry.
- Qualifications: Experience in B2C marketing and strong project management skills.
The predicted salary is between 51750 - 63250 £ per year.
The Marketing Manager is responsible for the marketing of a specific area of events, delivering integrated marketing strategies that drive ticket sales, maximise revenue and build long-term audience engagement. You’ll report into a Director of Marketing for this specific team, part of the broader marketing department, and will be supported by a junior team member.
You’ll be responsible for achieving ticket revenue and visitor targets across multiple attractions, using customer insight, trading performance and market intelligence to optimise campaigns through the sales cycle. Working closely with operational, commercial and external partners, you’ll continually review performance, identify opportunities to improve yield and respond dynamically to changing marketing conditions. You’ll be managing multiple campaigns simultaneously and the role will involve leading campaign planning from launch through to closure.
Naturally, commercial performance is going to be a key part of this role so you’ll take ownership of this area for your events, holding responsibility for delivering agreed ticket revenue, visitor volume and marketing ROI, monitoring trading performance and identifying commercial risks as well as opportunities, intervening in a timely manner to maximise sales throughout the event lifecycle.
You’ll develop and deliver integrated marketing campaigns that generate demand and drive conversation across paid, owned and earned channels, working with specialist teams across CRM, Digital, PR, Studio and Consumer Insight. You’ll develop audience strategies that maximise customer acquisition, repeat visitation and lifetime value by using CRM, segmentation and customer insight to build highly targeted campaigns.
You’ll be providing day-to-day leadership of Marketing Executives as well as building trusted relationships with intellectual property partners, agencies, ticketing providers as well as internal stakeholders.
What we’re looking for:
We’re looking for a marketer with significant experience delivering commercially focused B2C marketing campaigns within attractions, leisure, entertainment, tourism or live events and you’ll have demonstrable success in driving ticket sales, visitor growth and commercial performance through integrated marketing. You’ll have a strong understanding of revenue management, campaign optimisation and marketing performance reporting, as well as experience working with CRM, customer insight, digital marketing and performance analytics.
You’ll be an excellent project manager with the ability to manage multiple campaigns and competing priorities simultaneously. Previous people management experience would also be a real advantage.
What’s on Offer?
This is such a brilliant opportunity and comes at a time when the department is growing and evolving and the projects you’ll be working on are genuinely exciting. The role is based on the outskirts of Birmingham and is hybrid, 3 days in the office. Salary is £43-45,000 + benefits.
Commercial Marketing Manager in Birmingham employer: AF Selection
Join a dynamic and supportive team in Warwickshire as a Digital Marketing Executive, where your creativity and organisational skills will thrive. With a competitive salary of £32,000 and excellent benefits including hybrid working, generous holiday allowance, and comprehensive wellbeing support, this well-established organisation is committed to fostering employee growth and making a real difference in the community. Embrace the opportunity to work across diverse digital channels while enjoying a collaborative work culture that values innovation and personal development.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Marketing Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AF Selection and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AF Selection are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AF Selection on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AF Selection. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Marketing Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AF Selection. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AF Selection:Show us that you’ve done your homework! In your application, briefly mention what you admire about AF Selection’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AF Selection
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AF Selection will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AF Selection, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
