At a Glance
- Tasks: Help create and deliver exciting B2B marketing campaigns across various platforms.
- Company: Join A.F. Blakemore, a leading family-run business with a rich heritage.
- Benefits: Enjoy hybrid working, career growth, and a supportive team environment.
- Other info: Be part of a diverse team committed to inclusivity and community engagement.
- Why this job: Make an impact in the food and hospitality sector while developing your marketing skills.
- Qualifications: Organised, proactive, and passionate about marketing and communication.
Hybrid working based in Head Office Willenhall.
Key Accountabilities
- Marketing & Communications: Assist with the planning and delivery of B2B marketing campaigns across email, digital, social media and print. Create and update marketing materials, including brochures, product sheets, presentations and sales collateral to communicate product benefits, pricing promotions and commercial opportunities to customers. Support the creation of engaging content for trade customers, including newsletters, social posts, case studies and product features. Maintain and update website content, product information and promotional pages. Assist with email marketing campaigns and customer communications. Help ensure all marketing materials are accurate, on-brand and commercially focused.
- Trade & Customer Marketing: Support promotions, new product launches and seasonal campaigns aimed at wholesale and food-service customers. Help develop marketing activity for different customer groups, such as independent retailers, caterers and food-service operators. Assist the sales team with customer-specific marketing materials and promotional activity. Research market trends, marketing activities, competitors, customer needs and emerging opportunities within the food-service and wholesale sector.
- Digital & Social Media: Schedule and publish content across relevant social media channels. Monitor engagement and help grow the company's digital presence within the trade sector. Assist with basic website SEO, content updates and digital campaigns. Track campaign performance and prepare simple reports on engagement, leads and conversions.
- Events & Sales Support: Assist with the organisation of trade shows, exhibitions, customer events and supplier days. Coordinate marketing materials, samples, promotional items and event logistics. Support the sales team with presentations, customer packs and promotional campaigns. Help maintain an organised library of marketing assets, product information and photography.
Key knowledge, skills, experience and qualifications required:
- Organised, proactive and able to manage multiple priorities.
- Commercially aware and interested in how marketing contributes to sales.
- Confident communicating with colleagues, customers and external suppliers.
- A strong written communicator with good attention to detail.
- Comfortable using Microsoft Office, particularly Word, Excel and PowerPoint.
- Familiar with social media and digital marketing platforms.
- Able to work independently while also being a strong team player.
- Interested in food, hospitality, wholesale, retail or the wider B2B sector.
About us: At A.F. Blakemore & Son Ltd, we’re proud of our heritage, but even more excited about our future. What started in Wolverhampton in 1917 as a small, family-run grocery store has grown into one of the UK’s largest privately owned businesses, employing over 6,000 people and generating a turnover of £1.2 billion. We combine the strength of a global brand, while maintaining the values of a family business. We’re constantly evolving, always looking for new and better ways to serve our customers and support our colleagues, making this an exciting place to build your career. Today, we operate at the heart of communities across the UK, with circa 300 SPAR convenience stores and a thriving business spanning retail, food service, and wholesale distribution. Food and drink remain at the core of everything we do, driving our passion for quality, innovation, and exceptional customer experiences.
SPAR is the world’s largest international food retail chain, encompassing more than 13,800 stores in 48 countries. With more than 2,600 stores and a turnover in excess of £3 billion, SPAR is also the UK’s leading convenience store group. Being a ‘symbol’ group means that individual SPAR members retain their independence but enjoy the many benefits of being a part of a global brand.
Inclusive environment: as a Disability Confident Committed employer we are dedicated to creating a fair, inclusive workplace for all. We offer a Guaranteed Interview Scheme for candidates with disabilities who meet the minimum criteria for the role.
B2B Marketing Executive in Willenhall employer: AF Blakemore
As a Trading Controller at our Willenhall location, you will join a dynamic team that values excellence in customer service and fosters a supportive work culture. We offer a competitive salary, a company car or allowance, and an excellent benefits package, alongside ample opportunities for personal and professional growth within a thriving environment. Our commitment to employee development and a friendly atmosphere makes us an outstanding employer for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Marketing Executive in Willenhall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for AF Blakemore and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like AF Blakemore are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with AF Blakemore on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at AF Blakemore. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Marketing Executive in Willenhall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit AF Blakemore. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of AF Blakemore:Show us that you’ve done your homework! In your application, briefly mention what you admire about AF Blakemore’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at AF Blakemore
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at AF Blakemore will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At AF Blakemore, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
