At a Glance
- Tasks: Lead the marketing team to boost brand engagement and revenue through innovative strategies.
- Company: Dynamic retail business with over 5,000 employees and a commitment to exceptional customer experiences.
- Benefits: Competitive salary, company car, medical insurance, and generous holiday pay.
- Other info: Flexible working hours and a supportive, inclusive culture await you.
- Why this job: Make a real impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 10+ years of marketing experience and strong leadership skills required.
The predicted salary is between 43200 - 72000 £ per year.
Very Competitive salary + Excellent benefits package, including eligibility for a bonus, Company Car and Medical Insurance Hybrid working with 50% on site based at our Willenhall Office (WV13 2JP) We are seeking a full-time role. Part-time applications will be considered on a case-by-case basis Company Overview: We are a dynamic and innovative retail, wholesale and foodservice business, committed to delivering exceptional customer experiences and staying at the forefront of industry trends. A company that now owns 252 SPAR convenience stores and employs more than 5,000 people, with a turnover of £1.3 billion. Job Purpose: Reporting to the Chief Commercial Officer. As the leader of the \'Marketing team\' the key purpose of this role is to deliver the marketing strategy to increase brand/customer engagement, purchase conversion and basket value thus revenue and loyalty. Key responsibilities include leading the insight, marketing and digital team to identify impactful business and customer insights, deliver marketing plans and campaigns across all channels and in store, analysing performance data to drive ROMI within budget, and growth of Home Delivery and Media business revenue. This role also involves collaborating across divisions and functions in addition to work with SPAR UK and International Marketing Groups ensuring consistent brand messaging and best practice. Key Tasks/Responsibilities: Customer Champion, data analytics and insight Champion customer trends and insights that positively build behaviour in our favour and actions required to capitalise on these across the business. Ensure these are understood, quantified and prioritised by stakeholders at all levels. Performance Analysis: Analyse category and competitor activities to help understand performance and identify growth opportunities. Set, report on and deliver lead and lag customer and Revenue KPI\'s including footfall, basket size, category participation and ROMI. Utilise data analytics to track campaign performance, understand customer journeys, and personalise marketing efforts. Customer Strategy Development B2B and B2C Develop and prioritise a view of customer segments, missions and locations alongside brands and initiatives that win share of these. Develop and implement overarching omnichannel marketing strategies aligned with business goals, leveraging SPAR best practice. Collaborate with the Merchandising, Operations, and Sales teams to develop integrated campaigns that support launches and promotions. Customer and Brand Plans and Budget Overall leadership of the customer, brand and marketing plans delivering local and national campaigns across both divisions within budget. Monitor, analyse, and report on key performance indicators (KPIs) to track campaign effectiveness and inform future strategies. Guide the creation of compelling and consistent content across all digital platforms to maintain brand integrity. Delivery of Online and Media Revenue Develop and deliver growth of revenue from Home delivery, instore media and Local Marketing. Team Leadership Work closely with the CCO and other senior leaders to align initiatives with business-wide goals. Lead, motivate and develop the team. Generic Responsibilities Behave within the principles of the company\'s values at all times Maintain employee and organisational confidentiality in line with the GDPR Demonstrate commitment to equality and diversity Comply with all legislative and Health & Safety requirements Technical & leadership experience: Experience and understanding of the food retail, grocery, or CPG (Consumer Packaged Goods) industry B2C and B2B. Proven experience in customer insight, segmentation and data analytics. Delivery of successful integrated commercial marketing campaigns using traditional and digital marketing channels. Successful experience in developing brands, range and product architecture and value positioning. Understanding of commercial, wholesale and retail functions and ability to amplify initiatives. Understanding – ideally proven experience – in driving revenue from digital channels and/or media Qualifications & competencies: Education to degree equivalent, min. 10 years progressive marketing experience and successfully operated as a senior marketing leader. Exceptional leadership, communication, interpersonal skills and ability to develop high performing talent. Analytical mindset with the ability to interpret data and make data-driven decisions. Creative and innovative thinker with a results-oriented approach. Naturally collaborative approach and proven ability to work cross functionally. What\'s in it for you? Competitive Salary (based on experience) Company car opt out cash equivalent AXA Medical Insurance Access to Company Pension scheme Holiday pay in excess of statutory entitlements Cycle to work scheme Develop your skills and capability in a highly supportive and multi-diverse culture Outstanding Training & Development opportunities Gain hands-on experience in a high volume, fast paced environment Enhanced Maternity & Paternity pay packages Flexible working hours opportunity Excellent additional benefits package including: -Early access to your pay through \'EarlyPay\' -24/7 access to your payslips via HR/Payroll portal -12.5% Staff discount on fresh items & 10% Staff Discount on ambient products in our SPAR stores (ex. Alcohol & Cigarettes) -Wellbeing support – access to emotional support, counselling, legal and financial advice -Company Life Insurance worth 6 x Annual Salary with Company Pension Scheme -Extra Holiday - Purchase Scheme -Long Service Awards If you are a results-driven and collaborative individual with a passion for Marketing, we invite you to apply for the position of Marketing Director. Join us in making a difference through exceptional service and a commitment to excellence. Inclusive environment: As a Disability Confident Committed employer we are dedicated to creating a fair, inclusive workplace for all. We offer a Guaranteed Interview Scheme for candidates with disabilities who meet the minimum criteria for the role. You may also have experience in the following roles: Brand Marketing Director, Commercial Marketing Director, Head of Marketing, Marketing Manager, Digital Marketing Director, Customer Marketing Director, Omnichannel Marketing Director, Retail Marketing Director, Strategic Marketing Manager, etc. REF-(Apply online only)
Marketing Director in Willenhall employer: AF Blakemore
As a leading retail, wholesale, and foodservice business based in Willenhall, we pride ourselves on fostering a dynamic and innovative work culture that prioritises employee growth and well-being. With a competitive salary, excellent benefits including a company car, medical insurance, and flexible working options, we are committed to supporting our team members in achieving their professional goals while delivering exceptional customer experiences. Join us to be part of a diverse and inclusive environment where your contributions truly make a difference.
Contact Details:
AF Blakemore Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director in Willenhall
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on social media. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help them achieve their marketing objectives. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Marketing Director in Willenhall
Customer Insight
Data Analytics
Performance Analysis
Omnichannel Marketing Strategies
Integrated Campaign Development
Brand Development
Revenue Growth from Digital Channels
Leadership Skills
Communication Skills
Interpersonal Skills
Creative Thinking
Collaboration
KPI Monitoring
Segmentation
Some tips for your application 🫡
Read the Job Description Thoroughly:Before you start writing your application, take a good look at the job description. We want to see that you understand what we're looking for, so make sure to highlight how your experience aligns with the key responsibilities and requirements.
Tailor Your CV and Cover Letter:Don’t just send out the same CV and cover letter for every job. We love it when candidates personalise their applications. Use the language from the job description and showcase your relevant skills and experiences that match the role of Marketing Director.
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just listing duties. We’re interested in results, so quantify your successes where possible. Did you increase revenue or improve customer engagement? Let us know!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us without any hiccups. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at AF Blakemore
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your analytical skills. Brush up on key performance indicators (KPIs) relevant to the role, such as customer engagement metrics and revenue growth figures. Be ready to discuss how you've used data analytics in past campaigns to drive results.
✨Showcase Your Leadership Style
This role involves leading a team, so be prepared to talk about your leadership approach. Share specific examples of how you've motivated teams in the past, resolved conflicts, or developed talent. Highlight your collaborative nature and how you work cross-functionally with other departments.
✨Understand the Brand
Familiarise yourself with the company's brand and its position in the market. Research their recent marketing campaigns and be ready to discuss what you think worked well and what could be improved. This shows your genuine interest and helps you align your vision with theirs.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think of challenges you've faced in previous roles and how you overcame them. Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and effectively.
